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Marketing News: VIRGIN ATLANTIC STAFF CLIMB MOUNT KENYA TO RAISE FUNDS FOR KENYA VILLAGE

Sixty Virgin Atlantic staff today completed their climb of Mount Kenya and in doing so have managed to raise over £35,000 to support Virgin Atlantic's adopted Sikirar village. Day three of the climb saw the group having to battle through a snow blizzard on the mountain. The snow came in rapidy covering the mountain and lasting for the remainder of the climb. As conditions continued deteriorating quickly they pushed on through but as the atrocious weather began to really take hold, some staff had to turn back, whilst some others were able to continue. The experienced climb guides said that the conditions were the worst climbing conditions they had ever seen on Mount Kenya and those who made it to the summit had to endure ice covered slopes, vertical rock faces and the relentless snow before finally reaching their goal. Steve Ridgway, chief executive for Virgin Atlantic, commented; " I am very proud to see that so many staff took part in this gruelling challenge and were

Marketing News: Expedia has appointed Essence to handle its European online advertising

Expedia, the world's largest online travel company, has appointed Essence to handle its European online advertising including display, partnerships, social media and mobile. This followed a competitive pitch against three other agencies, each with pre-existing relationships with the brand. This is the first time that Essence has worked with Expedia. Effective immediately the appointment sees Essence responsible for media and creative for the Expedia-branded sites across twelve European countries, including the UK, Germany, France, Italy and Spain. The activity will also see Essence responsible for a major push in the Nordics. Essence has been tasked with improving efficiency and growing Expedia's online business across all partnership and display activity, with a particular focus on forging new strategic European and local partnerships with key media players across the various territories. As the leading online travel spender in EMEA, the multi-region, multi-channel breadth

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Marketing News: Hubbub which will take place on 22nd and 23rd June 2010 at Manchester Central, will be a flagship addition to the North's thriving and continually growing media and marketing landscape

Moorfield Media are pleased to announce the launch of a brand new conference, exhibition and networking event aimed squarely at the media, marketing and creative industries in the North. Hubbub which will take place on 22nd and 23rd June 2010 at Manchester Central, will be a flagship addition to the North's thriving and continually growing media and marketing landscape. Hubbub will service the 250,000 people directly employed in the media, marketing and creative industries in the North West alone plus other thriving creative hubs in cities such as Leeds and Newcastle. The event will include a high level conference broken into four half day sessions on the following topics: Marketing Services; PR and Social Media; Broadcasting and Publishing with the central theme of 'Digital Convergence'. In conjunction with this 'Hubbub' will have a boutique exhibition, with 100 stands, highlighting the very best of industry suppliers including creative and digital agencies, PR and mobile compa

Marketing News: Kodak CMO share his experiences with MeetTheBoss.TV on the future of Social Media

In another exclusive interview for MeetTheBoss TV, Jeff Hayzlett CMO for Kodak, shares his vision on the future of social media and how Kodak are utilizing Facebook and Twitter as saleable technology resources. Jeff Hayzlett is not like your regular Chief Marketing Officer. From creating innovative marketing strategies to appearing on NBC's hit television show, Celebrity Apprentice, Hayzlett knows what it means to think outside the box. He also recognizes the importance of social media and the very real power that channels such as Facebook and Twitter can harness when it comes to getting your message about a product across to consumers.

Marketing News: Confirmit Extends its Horizons with the Latest Release of its Multi-channel Feedback Platform

Confirmit has announced the launch of Confirmit Horizons Version 15, the new release of its on-demand, multi-channel platform for customer feedback, employee feedback, and Market Research applications.

Marketing News: BLUE SHEEP APPOINTS DEBBIE ROBINSON AS HEAD OF SALES TO DEVELOP CLIENT CONSULTATION

Blue Sheep, the UK's leading B2B marketing services provider, has appointed Debbie Robinson as of head of sales. Robinson's previous role was executive sales and marketing director at Apex Computers, an IBM and Cisco Premier Business Partner. She helped steer the company away from being a commoditised IT infrastructure provider to become a fully consultative IT solutions and services house.

Marketing News: Twitter Makes Its Red Carpet Debut For Celebrities And Criminals

Barracuda Labs Launches New Security Information Portal, Reveals Only 21 Percent of Twitter Users are 'True Twitter Users'

Marketing News: TRAVELCLICK® Delivers Global Sales Support and Marketing Services with Launch of Global Hotel Services

London-based Grange Hotels First to Leverage High-Value Services TRAVELCLICK®, the market leader in hotel e-commerce solutions, today announced that it is launching Global Hotel Services (GHS), comprehensive sales and marketing support services covering corporate, consortia, and Meetings, Incentives, Conferences and Exhibitions (MICE) markets across the globe.