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Why all business start-ups need to invest in email marketing?

Submitted by on June 14, 2012 – 11:18 amNo Comment

Why all business start-ups need to invest in email marketing?

So you’ve got your business plan sorted. You’ve got your plan in place. You’ve got your funding, you’ve got your website online, you know who your customers are and you know how you’re going to sell your products and services. That’s all well and good, but how will you get the message out? Have you designed professional marketing material? Have you got a strategy sorted for putting value to your marketing efforts?

No?

Well then, you need to invest in email marketing! Don’t believe us? Well read on….

People often associated email marketing with spam emails. You know the type, emails which plague our inbox. “BUY NOW!” “Make ££s!” “SALE!”

But believe it or not, email marketing is an incredibly efficient tool when used correctly. Not only does it allow targeting, it’s driven by data, it drives direct sales, it builds relationships, loyalty and trust and it supports sales through other channels. When compared with print marketing it’s also incredibly cheap – so it’s a must for all business start-ups.

With that in mind, here’s five reasons why your business start-up needs to invest in email marketing. If you do it right you’ll not only make your money back you’ll have a tool which you can use to boost your bottom line, time and again. Here’s why:

#1 – It’s cheap!

The most important reason why your business start-up needs email marketing is that it’s an incredibly cheap tool. Compared to traditional marketing methods, there are no printing and no postage charges. Traditional printed mailshots can take weeks to prepare, print and distribute – plus the costs can really add up. By using email marketing you can not only reduce your costs to just pennies per recipient, you can reach your customers within seconds.

#2 – It’s driven by data

Unlike printed marketing, an exact return on investment can be tracked and has proven to be high when done properly. It’s estimated that over half of all internet users check or send email on a typical day. Within minutes of sending out an email campaign, you will start seeing responses and orders – so you know just what works and what doesn’t. Plus you can see how long people are spending on your site, what they are looking at, when they are looking at it, if they jump out of the checkout process… Can you do that with printed marketing?

#3 – It builds loyalty and trust

Email marketing is a great way of building loyalty and trust because you can give exclusive discounts or sale prices to email subscribers. After all, you’re asking them to let you fill up their inbox with email. By giving them exclusive deals to entice them to purchase through things like exclusive coupon codes or other exclusive sale prices you can entice people to buy as well as stay subscribed. After all there’s no better way to keep your recipients subscribed than offering them something they can’t get elsewhere. So long as they feel the promotions you give them are valid and wanted, they will continue to stay subscribed and, even more than this, repeat purchase.

#4 – It supports sales through other channels

Although there is a time-cost associated with social media, it is essentially a free tool which gives you access to an untapped resource. You can upload your newsletter to Twitter for example – if the offers are captivating enough you can be sure it will be seen by thousands. If that wasn’t reason enough, recent behaviour studies have revealed an increase in sales through other channels directly after an email has been sent, indicating there’s a significant subliminal or ‘nudge effect’ effect even if the email remains unopened. Can you use printed flyers, brochures or posters in this way?

#5 – It’s highly targeted

So, you’ve worked hard to get subscribers to the point that they’re willing to make a purchase from you. But email marketing lets you target different customers by segmenting them into different groups, those that want data-fusion solutions and those that are looking for toy cars. By segmenting them, you can not only reward them for their loyalty, you can drive repeat purchases and encourage them to refer business to you.

To take one example, say you are a florist. It’s the first week of February. Do you send a mail-shot to every one of your customers? Probably not. By targeting just your male customers you can ensure your email is hitting the inboxes of the people most likely to buy flowers from you for Valentines. Unlike printed marketing literature, email marketing is highly targeted.

So there you have it – five powerful reasons as to why you need to invest in email marketing. If you know what you want to say, how you want to say it and who you want to say it to, then email marketing is a tool that no business start-up should be without.

Author bio – This guest post was provided by little green plane. For more information on how email marketing can benefit your business and to try out our services for free, please see our website.

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