Why Niche Marketing Is So Important
If your target customers are everyone, then you will likely sell to no one.
If your website is not earning enough revenue, then perhaps you have not targeted your audience sufficiently. Complex information systems can really help with this.
In today’s competitive business environment, the best bet for a small business is to focus on a tight niche where there is less competition from the larger players, have a look at this site for example and their targeting of data-fusion solutions, pretty niche.
The online book industry is a good example. Amazon dominates the industry, so Apple, in introducing its iBooks Author software, chose to focus on textbooks and richly interactive e-books with lots of multimedia, videos, animation and even 3-D models. It was the best way to stand out in the crowded e-book field.
Of course, the Mac itself has long been seen as a “niche” product, “the computer for the rest of us,” an easier to use and more trouble-free system than the competition.
As the operator of a niche website, you will find it easier to get listed in the top hundred list of any search engine or directory for your particular category. Focusing on a tight, well defined niche greatly reduces your competition.
Targeting a tight niche can also make it easier to rank on the first pages of the search engines. Your site is more likely to turn up for those specific, longtail search phrases.
Joining a bunch of affiliate programs under the assumption that “the more the merrier” or “the more hooks you have in the water, the easier it will be to catch a fish” could be a big mistake if those programs do not relate to a single, tight niche in some way.
You will need to promote the programs you join, and it will be impossible to do so effectively if there are too many disparate programs that must be promoted. This could cause you to lose interest in the whole process, which is not good for your long-term success.
Better is to focus on one thing that you have some expertise or interest in so that you can effectively create content focused on it.
Every webmaster and blogger is constantly trying to improve his or her search engine rankings, studying SEO, working on inbound links, and so on. However, one of the best SEO methods is creating unique content – that is, content that’s exclusive to your site.
Creating a website that contains your main keywords, along with a variety of related ones used naturally throughout your content, will outperform those sites that have less targeted content or a smaller amount of it.
Using relevant keywords throughout your pages will also make your website more targeted, focused, and interesting to those who are searching for those topics.
By occupying a well-targeted niche, you can show that you know the ins and outs of it, reveal yourself to be an expert, display your passion, and keep your site fresh and interactive. That is the secret to attracting and retaining visitors.
You might get the impression that the Mac is the forgotten stepchild of the Internet marketing industry. But did you know that some of the top names in Internet Marketing use Macs? Visit internetmacmarketing.com/blog and get a FREE 75-page ebook that covers everything you need to know about running your Internet business using a Mac, iPhone and iPad.
This article was written by Timothy Arends, A blogging enthusiast with a mission to help Mac users find the best Mac compatible software for virtually every Internet marketing related task you find yourself engaged in. For more from Tim be sure to check out internetmacmarketing.com/blog.