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As the economy continues to struggle around the world and Britain is cast into another recession, there is a real feeling of doom and gloom and little sign of a recovery in sight.
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5 Things You Should Know About Pinterest

Submitted by on June 15, 2012 – 12:57 pmNo Comment

5 Things You Should Know About Pinterest

Pinterest is considered to be an up and coming social media websites that will compete with heavy hitters like Facbook and Twitter.  Although it may not have the same amount of users, they are gaining traction since they receive roughly 3 million visitors every month.  Here is what you need to know about Pinterest before you sign up.

1. Pinterest is a visual medium

Pinterest is a strictly visual medium.  Yes, there are words and plenty of text on the website, but it is primarily a website that displays pictures.  In order to get the most of out of Pinterest, you will need to post lots and lots of pictures. The pictures could be of products, recipes, design samples, or anything else of a creative nature.

2. Think of Pinterest as show and tell for social media

Given that Pinterest is a social media website, all of the same strategies that you would use on other sites like Facebook and Twitter still apply.  The main difference between Pinterest and the other sites is that it is more visual than anything else.  You will use pictures rather than words, but you still need to have an active presence on the website if you expect to benefit from it.  Be social and interact with other users, pin pictures from other people sometimes, host competitions, write comments, and respond to people.

3. Pinterest requires high quality visual content

Pinterest uses images as currency, so your images should have a lot of value.  Boring, bland pictures that lack interest or appeal will not get you very far on Pinterest, no matter how many of them you post.

A lot of people that use Pinterest have an interest in art, design, and photography which means that they have a much keener eye when it comes to those things.  It may be necessary to invest in a professional camera and design software to produce the type of images that will get the most hits.

4. Optimize your account

Like all of the other social media websites, you need to optimize your account and your posts to get the most out of it.  Complete all of the basic information, add your logo, links to your website, and post on a regular basis.  The pictures on your account should be relevant to your audience and they should have a caption, watermark, or description that informs other users about your brand.  Do not just post pictures without mentioning your brand or telling your fans what you want them to do because that is just a missed opportunity.

5. Pinterest is not for everyone

Pinterest is overall a great social media website and it has become quite popular, but it is not for everyone.  Due to the visual nature of the site, it will only appeal to certain businesses and audiences.  In terms of demographics, the website tends to be more popular with women between the ages of 18-34.  The structure of the website lends itself to things like food, design, clothing, and photography.

Pinterest is one of the more recent social media websites, but it is not the only one.  It does provide a chance to gain exposure, publicity, and clients, but the emphasis on visual content limits the type of businesses that will benefit from it most.  In short, Pinterest is great for any type of business that is primarily involved in design, fashion, food, or photography, but businesses outside of those areas will find it difficult to gain a following on the site.  Think carefully before you join and consider if you can really keep up with the visual demands of Pinterest.

Ashley Bennett is a marketing consultant at

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