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Your Personal Guide to a Successful Business through Marketing

Submitted by on June 15, 2012 – 3:03 pmNo Comment

Your Personal Guide to a Successful Business through Marketing

When you have established a business the next step is to figure out marketing. The right marketing can speed up the success of your business and start generating you a sizeable income in no time. When lacking an effective marketing plan your businesses success is pretty gloomy. Today I am going to give you a guide for how your small business can take advantage of marketing and generate a successful business from it.

Your Personal Guide to a Successful Business through Marketing

For any business to be successful you must market your business. It is impossible for consumers to find your businesses products or services without marketing, you are hidden and set up for failure.

What many new small business owners, or business owners looking to take a step in a new marketing direction will ask is “How can my business be found?” I can help guide you in ways to reach the consumer  and sell your product and services to them.

What is Marketing?

First you need to know what marketing is…Seems pretty self explanatory by its name but here is its definition. Marking is a process in which businesses are able to show customers the products or services they they have to offer. Marketing incorporates the strategy of sales, communications and businesses development. With marketing your business is able to create value for your customers and start building customer relationships, business success relies on return customers not just new customers. The goal of marketing is to identify your business’s customer, keep the customer and keep the customer happy through product or services satisfaction.

Financial Aspects and Budgets

Most small businesses are not thriving financially to begin with but it is important to devote a large portion of your businesses funds souly to marketing because this is where you business will get the kick to start profiting. Creating a budget for marketing is never going to work, you will not get what you want nor what your business needs to begin marketing successfully, you need to spend what you need to spend.

Every penny spent with marketing will in return come back to your business ten fold. You need to look at the money spent on marketing as potential Return on Investment. So do not set aside a budget for your business marketing but spend the money you have to start creating a financial success story. To speed up this success it is wise to look at competitors marketing strategies to know what works and what doesn’t. When you see positive ROI, Return on Investment, make sure to reinvest this money and modify your marketing to benefit you even more and repeat, repeat, repeat.

Know Who You Are Targeting

You need to know the type of people you are marketing to for your business. If you sell stylish sneakers be flashy to catch the eye of the nation’s youth. If you are offering lawn care market the average homeowner. You get where I am going, right?

You need to focus on your clientele, hiring a professional marketing consultant can help you to do so.

The Four P’s of Marketing

For any business looking to generate success from marketing it is important to be aware of the four P’s of marketing.

Price.  How much will your customers pay for your product or service? You need to be competitive with other businesses as well as offering great product or services to your clientele.

Product. Regardless to how top quality your product is its not going to sell itself. You need to set your product apart from the rest, make it truly unique to the customer, even if it really isn’t. Offer a money back guarantees to customers so they have no risk with a purchase. Consumer laws require this but advertising this offers the customer added reassurance in your product.

Place.  Distribute your product in the right place at the right time and in the right quantity.

Promotion.Everyone likes a good deal. Advertise with sales or promotion to draw in new sales.

Marketing Options that Work

  • Co-op Advertising Networks with Vendors
  • Internet Marketing
  • Guerrilla Marketing
  • Referrals

Make your Marketing Resources Work

Marketing can make or break your business. With too little or no marketing your business most likely will fail, however with just enough marketing you can develop a successful business. You need to set your business up for success by following this guide as well as exploring other marketing resources.

Rick Glaser is the author of this article, and has written for many other business finance sites. One of his newest projects is a website that discusses equipment financing. You can see his work there by visiting

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