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How to Market Your Business in a Recession

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As the economy continues to struggle around the world and Britain is cast into another recession, there is a real feeling of doom and gloom and little sign of a recovery in sight.
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Top 10 Social Media Tips For Start-up Businesses

Submitted by on June 25, 2012 – 7:55 amNo Comment

Top 10 Social Media Tips For Start-up Businesses

It’s a tough time for small businesses. The economy is in decline and people aren’t spending as freely as they used to. Businesses need to do everything they can to get the edge over the competition, whether you are trying to get customers to engage with your brand or use your service. In this internet savvy world, social media can come to your rescue. Don’t post a single status update until you’ve taken a look at these tips.

Solidify Your Brand

There are millions of people on Facebook and some might want your handle. Use the same name for all your social media accounts. It solidifies your brand and keeps other people from coming in and snatching it up.

Different Social Media Mean Different Strategies

Know and understand each social media network before you start actively using it. Each one is unique with its own quirks and strategies. What works for Facebook may not work for YouTube.

Don’t Be Afraid To Ask For Advice

If a social media network is giving you problems, hire a social media consultant who can go in-depth about tactics and strategies. It will cost some money, but it could be worth it to you.

Go In-depth in Your Blog

Social media isn’t for long form explanations and articles. Instead, start a blog where you can give more information and then link to it on your social media sites. You only have 150 characters on Twitter, so use them wisely.

Develop Your Social Media Brand Strategy

Know who you are and what messages you want to send out before you become active on social media. Use the same message for all social media, so you aren’t sending conflicting ideas.

Check Out the Competition

Take a look at what your competitors are doing on their social media pages. Take advantage of their successes and avoid their mistakes. They will most likely be doing the same thing to you.

Add a Little Humour

Social media is informal. It isn’t supposed to feel like a cold corporate environment or a page to simply sell your wares. You need to be social, add some humor and start conversations. That’s what keeps you successful.

Social Media is a Way of Life

Social media is a part of everyday life. Don’t just have a business page but personal ones as well. Encourage your employees to be socially active as well and create a community. You’ll learn more about social media culture as a participant and not an observer.

Listen to Your Followers and Fans

Social media is a great place for customers to have their opinions heard. When someone posts a complaint or a suggestion, don’t ignore it. Act on it, even if it’s just a polite apology or to thank them for their suggestion.

Set Up Alerts

When you write something on social media, it’s out there for the world to see. Use Google Alerts or Social Mention to keep an eye on what people are saying about you. This way, if something you say creates a firestorm, you’ll know about it sooner rather than later.

A special thanks to Edwin Miles, financial expert & marketing guru at for contributing these great tips. 

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