Promoting your E-Commerce Website through Social Media Marketing
When promoting an e-commerce website, you have a seemingly endless array of tools at your disposal through harnessing the power of social media marketing. Yet there’s a fine line between engaging with your customers through social media and spamming them, so you’ll want to keep a few hints in mind to ensure that you’re reaching the right audience in the most effective manner.
Find Out What Your Customers are Using
With new start-ups being launched every single day, there are more social networking channels out there than most small business owners have the time to make use of. You’ll want to optimise your social media marketing efforts by narrowing down these channels to the ones that your clients actually use. Some ways to find out this information include polling customers on your E commerce website, monitoring social sites with tools like Social Mention or Trackur, or take a look at what competitors are using. At the very least, it’s best to maintain a profile on the most commonly used sites such as Twitter and Facebook.
Look for Ways to Integrate
Once you’ve spent the time and effort designing the perfect ecommerce site, you can start playing around with it to add social elements. This includes integrating links to your social profiles on your main site. Be sure to put these links in an easy-to-find place, such as the side or top navigation bar. Another way to enhance your social integration is to put “like” or “share this” shortcuts next to all of your products or promotions, so if your customers want to share anything with their friends they can easily do so. This is perhaps the most useful portion of social media for ecommerce business owners, because when your products or posts are shared, they can potentially be seen by thousands of new eyes.
Get Interactive to Encourage Customer Engagement
It’s important to remember that the primary goals of your online shop and social profile are slightly different. Although you want to sell products on your main ecommerce site, you’ll also want to cover broader topics on your profiles, to engage your customers. Some strategies that can be used to this end include creating a blog on the website and then cross-posting these posts to your social accounts, posting photos from company events, or sharing news stories from external sources that you think your customers might be interested in. Don’t be afraid to get creative and have fun with it.