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The Impact of a Good Blog Post

Submitted by on July 3, 2012 – 8:30 amOne Comment

The Impact of a Good Blog Post

Driving traffic to your website is a complicated process that involves multiple, well-timed steps.  It is not enough to simply have a website and tell your friends about it, at least not if you want real traffic that will generate real revenues.  In order to really make your website or blog successful you want your name, or the name of your company, to pop up everywhere in the virtual world.  What this requires is good content, and not just good content on your website but good content in the blog posts that you write for both your own blog, and for other blogs that you post on as well.  There are a number of benefits that can be gained from a good blog post that may ultimately result in increased traffic to your website and/or blog.  Learning what these benefits are is the first step to finally getting the amount of traffic to your website that will lead to your future financial success.

  • A Good Blog Post Promotes You as an Expert in Your Field – One of the best ways to get traffic to your site is to build your name as an expert in your field.  Fortunately, blogging allows us a simple way to do this, and it allows us the opportunity to do it on a considerably wide scale.  This method of increasing traffic to your website or blog will not net the results you are looking for, though, if the posts that you write are not of the highest quality.  Whether you are posting on your own blog, or guest posting in other blogs, it is important that the posts prove to readers that you are knowledgeable in your field.
  • A Good Blog Post Gets Your Website or Blog Name Out There – A blog post can get your name out there, but a good blog post will get more people to read, and ultimately spread the word about your name even further.  And the more people that know your name, the more people you will get to your website or blog.  By writing good quality posts, you can drop your name in more places, and then those that read your posts can help you spread the word as well.  As always, word of mouth is one of the best ways to get your name out there and blog posts are a great way to get word of mouth going.
  • A Good Blog Post Builds Interest in Your Opinion – Finally, it is important to remember that by posting quality blog entries you are building interest in your opinion.  And the more people want to hear what you have to say the more they are going to seek out your website or blog so that they can hear more.  Be sure to give fresh and interesting information and you will always be leaving readers wanting more.  And when they want more, they often end up at your website or blog by default.

One Company’s Success With Blogging

One company that began a blogging campaign in 2008 has seen what blogging can do for traffic.  Since the beginning of the company’s blog campaign traffic has been increased so much that the site currently has more than 700 subscribers.  The success of the blogging approach for this company has been the result of hard work and diligence.  Some of the methods the company used included educating potential customers about the products in the blog posts, posting twice a week, speaking to the customers with posts that answer real questions, and adding calls to action in the posts.  All of these methods are simple and require nothing more than a thoughtful approach to your blog posts, and knowledge of the subject you are blogging about.  Any company can have this kind of success if they are diligent and smart about the posts that they write.

Blogging is a huge trend today, which is why so many individuals are using it for marketing purposes, but the wrong approach can end with bad results.  Be sure to approach blogging in a manner in which you would expect out of an individual or company you were looking to for authority and you will get the results that you want.

Frederick is a freelance writer and social media expert who is also interested in WordPress and Flash website themes


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