Novice Marketing Mistakes on Twitter
Today’s market of social networking is a fierce and competitive arena where only the strongest survive. Many individuals dive head first into their campaigns with only a small amount of background knowledge and fail to convert any followers into profit. But, don’t be worried if you feel you fall into this category already. With a lot of research hopefully spurred on by the tips in this article you will be on your way to being a Twitter marketing expert in a short period of time.
First things first, be creative. If you are trying to get viewers to a website that features a new type of beverage don’t tweet something like, “Do you like Coca-Cola? Then you’ll love this!” If you saw that tweet yourself would you be interested in whatever product was on offer? Probably not and neither would your followers. This type of statement is not even close to what marketing is about and it is very unlikely you will ever bring in the leads that you desire.
With that being said, get personal. Your goal is to get consumers closer to your product, not just throw out some tweets about buy to rent and hope they click on to your webpage. For example, if you were marketing a new MP3 player for your business try composing a tweet along the lines of, “Get ready to jam out this weekend, our new devices can hold 2,500 of your favorite songs!” versus, “Try our new MP3 player, it has a 16GB capacity!” This method gets the individual thinking from their own perspective and how this product can enhance their life. Remember how those old car salesmen used to say, “You would look great in this car!” and it seemed to work on just about everybody? It worked for the exact reasons mentioned above. The customer was able to envision themselves sitting in the car and having the time of their life.
Another key is to know your demographic. If you don’t know who you are advertising to how can you expect your marketing to work? By asking simple questions to your audience via tweets you can easily extract what they are looking for and how they want to see it. The more details you know on your customers and how they think the easier it is to get inside their head and convince them of your product with marketing that clicks with them.