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How to Market Your Business in a Recession

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As the economy continues to struggle around the world and Britain is cast into another recession, there is a real feeling of doom and gloom and little sign of a recovery in sight.
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Top Ways You can Save Costs on Your Marketing Materials

Submitted by on July 10, 2012 – 9:23 amNo Comment

Top Ways You can Save Costs on Your Marketing Materials

If you’re a small company or a startup, you may be looking to save every last penny you can. But pinching pennies doesn’t mean you have to sacrifice quality. Even if your business spread primarily through word-of-mouth, you’ll need marketing and promotional materials to help you seal the deal. With these tips, you won’t break the bank finding the customers you need.

Write a marketing plan – A marketing plan is essential for your business. Having a plan will keep you from throwing good money after bad as you try to reach your customers. Your local chamber of commerce or community college probably has a business resource center that will help you put together a plan and stick to it.

Comparison shop – This is almost always the number one rule for saving money when you are considering making any significant purchase.  Printing can be a daunting task (Card stock? Ivory or cream? Glossy or matte?), but like with any other purchase, you have a lot of options. Contact multiple vendors and be upfront about your budget and marketing needs. Don’t be afraid to look elsewhere or haggle if the price isn’t right.

Do all printing in-house – If you’re in a pinch and you really need to save capital now, do so by doing all of your printing in-house. This may require more of an investment at the start, but the ability to print what you need when you need it will help keep your marketing costs low.

Design your own materials – Not everyone has an eye for design, but there are plenty of free tools and templates that can help you create newsletters, direct mailers and even a logo!  If you have a friend or spouse who is a bit more creative than you, enlist their services to help create a template that you can use until you have more of a marketing budget to work with.

Use reusable marketing materials – Instead of using paper materials you’ll never see again, invest in banners, reusable bags, corporate gifts, or web content.  Not only are these durable and multipurpose, but they won’t require a huge up-front investment either.

Use online printers – Everything can be done online for a lower price – you just have to know where to look and who to enlist for your particular service.  If you research online printing services, you’ll find plenty of competing outlets who are happy to do the job at a price much lower than many of the local brick-and-mortar printers.

About The Author: Vance Miller is a writer for Schulz Business Sellutions. Vance covers topics ranging from business products, finance, and marketing for a variety of industries.

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