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How to Increase Facebook Engagement

Submitted by on July 18, 2012 – 11:20 amNo Comment

How to Increase Facebook Engagement

Facebook is a necessity for business; however it is often only as useful as the level of engagement you garner from it.

Keeping fans involved in Facebook and interacting with them to positive effect is a must do part of the business. It also gives you more from your social media and encourages action among fans and followers. This in turn leads to more visibility and marketing opportunities.

Many companies are still trying to get to grips with Facebook – so, here are some ways to engage fans and foster calls to action.

Place the Fans at the Centre

Facebook uses the EdgeRank algorithm to place status updates in the newsfeed and to determine their importance there. EdgeRank and your statuses success is determined by comments, likes and your fan’s interaction with the post. By looking back at successful posts, finding out what the hot potatoes for discussion are among fans and on competitor’s sites and tailoring your updates to increase interaction, you increase the amount of time the status is in the EdgeRank and in turn the opportunity for people to interact, share, like and comment on it.

It’s About Conversations

People love nothing more than giving their two cents and you can use Facebook to do this. Creating status updates that ask people industry relevant questions they want to answer you encourage engagement. It’s simple really – if you want people to talk, then just listen to them. Create updates to encourage them to talk and then just open your ears.

Share Everything

No matter what you create in terms of tabs, content or otherwise on Facebook; include a call to action and a share option to get your information out there. This is especially true with tabs, which people often love to create but forget to include call to actions and share buttons. Sharing is the reason you created it in the first place, so make sure to make it overtly clear by printing it everywhere.

Offers

Give people benefits for signing up to your newsletter, or for offering other information through Facebook. Vouchers, special offers or entry to competitions are all great way to get people to sign up to your updates. They allow you to market to them on and off-Facebook.

Fan-Gating

The ‘Like to Enter’ competition is the perfect way to get people to engage with your company and your brand and means you can really increase the numbers of fans you have and also take information such as email or a phone number.  Create separate tabs for fan-gated competitions, as otherwise you hide other content from fans.

All content should be fan orientated and not to fulfil your own means. Remember this and you are a long way to social media success.

Cormac Reynolds writes for 1ClickPrint a UK T-Shirt print company.

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