How buying ethical business gifts can benefit your business image
Business is continually evolving and the pressure is on, now more than ever, to get green.
In most cases, this could be a relatively straightforward transition with a good dose of organisation and enthusiasm – with most businesses already on the lookout for methods to save money and boost profits, making energy-saving additions can become incredibly appealing.
Not only conscious of margins and penny counting, ‘green’ is now just as much a selling point as it is a style of business. We are seeing the phrase ‘corporate social responsibility’ make its way onto big brand’s websites as well as declarations to reduce carbon footprints.
But consumers are savvy to green issues. You don’t have to have an enormous budget to prove that you are trying to make your company more ethical and sustainable. But you do have to prove you are trying.
Business gifts can fit nicely into this category.
Marketing is a vital part of business and growth. One way this is often done is through branded merchandise. Whether your chosen messenger is a mouse mat or a hat, these can be distributed throughout the office or to potential customers. If you are clever about it and select something useful, chances are the recipient will keep hold of it and become familiar with your branding over time.
So why not start here? It may appear a small area, but anything bought in bulk can make a massive difference. The point is, you don’t have to completely refurbish a facility with the latest technologies to be considered an ethical and green establishment. Most of the time, you can make a conscious effort by simply switching a supplier. But don’t forget to tell people you are doing it! Remember, green is a selling point.
You could ensure that your gifts are recycled and recyclable. For example, pencils can be made from almost anything these days – from ethically sourced wood, to recycled CDs. But if you really want to stand out as eco-friendly in a marketing campaign, try going for renewable energy – this speaks volumes and is a key symbol when it comes to greener energy.
Solar power has become mainstream in the past few years thanks to government incentives and the technology is making its way into smaller gadgets too.
Thanks to solar energy, the life span of these gifts will be longer, they are useful, will be branded with your company logo, and as an obvious ‘green’ item, speaks volumes for your image.
The main ones in this area are torches and calculators. Calculators are probably the most well-known office supply with solar panels in them. However, they are also available made out of recycled materials, with additional solar panels to capture more natural light to re-charge the battery.
Thankfully, calculator screens take little energy to function so they can even withstand the British weather, and with a longer life span means less sent to landfill.
It may sounds like a small change, but it’s one that is going in the right direction, and that’s a message you want to convey to customers. Ensure that you’re the item is produced in your brand colours with a contact number mentioned somewhere. You never know, they may pick up the phone to you one day.
If you make a declaration of your green efforts, either through the product itself or through a dedicated page on your website, this can improve your rate of new business, not only as marketing increases with branded gifts, but as a company with a conscience, you will become more appealing.
Written by Jane Andrews, a copywriter for Merchandise Mania who supply ethical promotional products.