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How to Market Your Business in a Recession

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As the economy continues to struggle around the world and Britain is cast into another recession, there is a real feeling of doom and gloom and little sign of a recovery in sight.
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Bringing Your Online Marketing Up-to-Date

Submitted by on July 20, 2012 – 8:29 amNo Comment

Bringing Your Online Marketing Up-to-Date

If you’re looking for suggestions on updating your current online marketing strategy, we have several ideas that will help you rethink what you’re doing and determine how best to make positive changes in the way you reach current clients and potential customers.

Who are You Marketing To? Before you can create a successful online marketing campaign, you must figure out who your customers are. Most products are geared towards a particular audience, and you should expend most of your efforts on that group. However, don’t ignore the possibility that your audience is capable of expanding and reach out to other potential clients. After all, isn’t growth the goal of all businesses?

What is Your Tag Line? Your online marketing tag line should be designed to stimulate the reader’s interest to the point that he will want to find out more about your products or services. Don’t use esoteric or other difficult language that can only be interpreted by an expert.

Use the Right Links in Emails. When using email messages, implement the use of links that allow customers to easily share their likes and opinions with other social media correspondents.

Employ Technological Advances. Use software and applications that allow you to update your messages and photos on a variety of sites at the same time. Some apps are accessible on your smartphone, making on-the-go changes simple.

Offer a Coupon. The old clip-and-save concept is still alive with click-and-save for online consumers. Take your online marketing to a site that offers a daily deal. People are always in search for a bargain, and these sites can introduce your business to a new group of customers.

Listen. Listening will never become outdated because it’s one of the best methods you can utilize to find out what people are saying about your business. Check social media sites regularly to keep updated on your business buzz.

Be Inventive. Don’t settle for the ordinary in your online marketing. Put the creativity behind your business into your efforts to reach consumers. There are numerous online marketing campaigns that have succeeded purely because they offered the unexpected.

Consult with Other Professionals. Don’t be afraid to ask for help, even if you just need to bounce ideas off someone else. There are some great business coaching companies, such as, who have experts who will listen to your concepts and offer their own suggestions, including assisting you in organizing ways to implement your plans.

Create a Unique Website. Devise a way to reach current and potential customers by providing an optimized website designed around your business concept. You can provide news articles and information that is valuable or interesting to people—not just an obvious plea to buy your products or services.

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