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Marketing Tips – Run a Competition

Submitted by on July 30, 2012 – 10:43 amNo Comment

Marketing Tips – Run a Competition

Running a competition can be a great way to raise awareness about your brand.  Competitions generate goodwill, buzz, and excitement, and encourage people to talk about your products.  A creative competition can be an inexpensive way to market your company.  You will need to find a prize, and spend some time and/or money promoting the contest, but you can usually run a competition fairly cheaply.

Building Buzz About Your Contest

To run a successful competition based marketing campaign, you need to find a prize that people will be interested in.  Some companies give away free products as prizes, and this can work well if you make something that people will get excited about.  A free game, a year’s supply of cake or coffee, free web hosting for a year, or something similar will make a good prize. However, if your product is less exciting (perhaps you sell industrial cleaning products or accounting software), then you might want to choose a more enticing sounding main prize.   An iPod, iPhone, or prepaid Visa card with a decent amount of money on it will make an interesting prize that most people will appreciate.

Deterring Fake Entries and Cheats

One problem with running contests, no matter what the prize, is that there are a lot of “professional compers” out there that enter every competition they can find.  There are also websites that post answers to quizzes, and have bots that will enter competitions for their members.  If your competition gets picked up by one of those services, then you can’t even be sure that the people entering your competition have even seen your website.  Consider promoting your competitions via email marketing or voice broadcasting, or having the entry page on a registered user’s only section of your site, so that only genuinely interested people can enter.

One way to reduce this problem is to ask people to enter your contest by SMS, or to at the very least give a valid phone number which you can use to confirm the entry.  When you text over a verification code, you can also ask whether the entrant is willing to accept SMS marketing from you.  This means that not only are you screening entrants to make sure they’re genuine, you’re building a longer term SMS marketing list, which will allow you to create an ongoing relationship with people that are interested in your products.

The Long Term Value of Competitions

In the short term, running an interesting competition or give-away will provide a boost to your website’s traffic.  However, this is not the only benefit you should be aiming for.  If you run your contest well, you should see long term gains in interest too especially on offers such as Patio Doors Nottingham.

Competition entrants might come to your page because they want an iPad.  You can probably only afford to give away one iPad, but you can still thank the other entrants.  Give each entrant a 10% off voucher for their next order.  A lot of entrants won’t use it, but they’ll remember that you gave them money off.  The people that do use your voucher have went from competition entrants to customers, and now you have their details for use on your (opt in, of course) voice broadcasting list, email list, and other long-term marketing initiatives, including FE Jobs.

About the Author: Wayne Barker writes on behalf of Collstream – experts in business sms marketing and voice broadcasting

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