How to Promote a Free Service Through Social Media
Social media is forever becoming used increasingly as an avenue for business to promote and market themselves, to the point where there is at times more advertising content and promotion going on as there is personal conversations. That is why there has become a large market for young Social Media Marketing Jobs London.
Different businesses and industries have varying levels of success when it comes to social media, for a number of reasons. One of the most difficult barriers to cross has been promoting a free service through social media streams.
We put together some hints and tips to help every business or organisation that is offering a free service cut through the barriers and misconceptions, and become a social media success.
Dispelling the Myths
The fickle and cynical nature of the vast majority of Earth’s population is perhaps nowhere better displayed than on social media platforms with the help of tracking systems.
Dealing with this obstacle is the first real challenge when it comes to promoting a free service. “Oh, it is something cheap and nasty,” or, “What’s the catch, surely this can’t really be free, where is the small print?” are probably the least you can expect when saying something is free.
Finding a way to make clear this is not the case is imperative to your cause here. You do not need to present your full 30-page business plan, however a simple “How can we offer the service for free?” usually sets minds at rest.
Word of Mouth Marketing
Every share, like, or retweet is in effect, word of mouth marketing. By getting individuals to spread the word about your product, awareness will increase rapidly and your credibility grow even quicker.
One of the best ways to achieve this, particularly if you are a start-up business or organisation, is to follow back those who have taken an interest in you via social media. Engage with them and ask if they have used the product, and perhaps even ask them for a testimonial for either your website or for use through social media.
Selling the Benefits
Perhaps the biggest trap free service providers fall into is to bad mouth their competitors. Rather than target a specific company and say “Microsoft are rubbish because you have to pay £x,” explain what it is you offer and state your aims to position yourself at the head of your market.
A simple message along the lines of “We believe we have the ability to provide the best service in the entire market” will show that you are not just looking to be the best provider of free services, but of all services, period.
Combining the three factors we have discussed will position your business well within social media, and will ultimately help to drive increased volumes of traffic to your site.
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