How to Get Your New Business Noticed
So you’ve got a fantastic business that you’re proud of, and now all you need is for it to get the NOTICE it deserves. You may feel let down by the lack of coverage or revenue your business is generating and, with your head in your hands, be wondering how something so brilliant could flop so terribly.
There are certain boxes you have to tick, in order to bring your business to life. Read through the suggestions below, and ask yourself: ‘is there anything else I could do to improve my business?’, this information applies to all industries including windows Birmingham.
Firstly, decide what kind of website best represents your company’s look. Are you a professional, serious establishment, or more fun-loving and friendly? Either way, get your website right, and you’re one step closer to business fame.
Use photographs. From Facebook to Instagram, everyone seems to be an amateur photographer – the world is hooked! Great and artistic photographs make for an appealing website. Show off your work, and people are more likely to purchase your products or services even if your products are as boring as convex mirrors.
Sell yourself with well-written and engaging copy. There is nothing less professional than spelling errors or poor grammar.
Branding is so important. We may not all be able to afford cutting-edge graphic design, but your business name in a stylized font will do your business more justice than a clumsy, blurred banner.
Learn as much as possible about Search Engine Optimisation (SEO). Your website might be fantastic – with bells – but it’s wasted if no-one sees it! Push your website up through the page ranks. You may have to employ an IT contractor for this, but the work will ultimately pay for itself.
Social media is a springboard that can lift your business’ head above the parapet. Use Facebook, Twitter, Tumblr – whatever social media sites you can get your hands on – and I mean everything! If you miss this opportunity to market yourself, you are really missing a trick.
Get Writers on Side
Newspapers may be willing to write a story about a new business, especially if it is local. Think tactically about this, and how your product or service is applicable to modern or local demand.
Contact bloggers, or start blogging yourself! Only blog solo if you are confident in your writing abilities – clumsy writing can put off potential customers – but setting yourself up as a knowledgeable authority in your field can draw people to your site. Don’t have the necessary writing skills? Find people who do, and ask them to write about your business and its benefits.
Word of Mouth
Start off a ripple effect by utilizing your friends and family. Sell your business to them, and ask them to recommend you to their friends. Once you establish a customer base, it is likely to grow, as more people rave about your products or services even for products such as safety mirrors.
Use any networking opportunities to your advantage by letting other people know just how beneficial to them your business is. As long as you know your business and its USPs inside out, you’ll be equipped to cast a fantastic light on your services, regardless of who you bump into. Keep business cards with you at all times, and hand them out generously.
This guest post was submitted by Francesca on behalf of Brookson.