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How to Market Your Business in a Recession

March 26, 2014 – 3:05 pm No Comment

As the economy continues to struggle around the world and Britain is cast into another recession, there is a real feeling of doom and gloom and little sign of a recovery in sight.
When times are …

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How to Fund Marketing as a Solo Entrepreneur

Submitted by on August 22, 2012 – 7:38 amNo Comment

How to Fund Marketing as a Solo Entrepreneur

In the current economic climate, a great number of business owners are turning to offshore Recruitment and being forced to minimise their spending and the level capital that they invest into their venture. This is largely because they are only able to reinvest a percentage of their annual turnover back into the business, and if revenue diminishes then so too does an organisations opportunity to spend and speculate in the pursuit of growth. In this instance, it falls on the shoulders of solo entrepreneurs to think creatively and generate the capital that can fund a marketing campaign.

Funding a Marketing Campaign: How to Succeed in a Recession

So as the economy contracts and your business loses money, it is usual to cut costs by focusing only on vital operational activities. This can render a marketing budget impotent, unless you are willing to consider new ways of increasing or maximising revenue. Consider the following: -

  • Assess Your Budget and Business Status: The business world is evolutionary, and its variable market factors are continually influencing your brand for better or for worse. When looking to create money to fund your marketing activities, it is worth addressing your budget to see if it can be changed in line with the best interests of your business. It is a question of understanding whether winning new business should be prioritized over day to day operations, and this can only be achieved and addressing the financials of your venture.
  • Consider Partnerships and Free Marketing Activities: While some would say that the advent of social media marketing and digital media has made reduced the cost of promoting your brand, to achieve genuine success you must still invest in a structured and integrated campaign. If money is at a premium, however, it may be worth considering using your service or product to partner with firms who may be able to offer marketing expertise. This ensures exposure for your brand without the affiliated costs.
  • Maximise Your Own Personal Wealth: While the business that you operate may be struggling to turn a profit in the current economy, this does not necessarily mean that you cannot generate additional revenue streams as a solo entrepreneur. It is important to develop a source of wealth that is independent to your business, as this provides a safety net and funding vehicle in times of difficulty, Consider investment as a way of earning passive income, or instead peruse a choice of high yield checking accounts to ensure that your income earns as much as possible while it is idle.

The Bottom Line for Generating Marketing Funds

While the economy may seem restrictive to long term growth, it does create opportunities for entrepreneurs and business owners to diversify their revenue streams and earn additional income. This is key to driving your venture forward in times of financial austerity, where your ability to conceive innovative ways of earning and maximising disposable income will ultimately help to distinguish your business from competitors.

Author Bio: This article was written by Lewis Humphries on behalf of Complex Search. To access a range of high yield checking accounts and make the most of your money, visit the website today.

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