Using ASO to Help Your App Succeed
When you first design a new app you want it to be as successful as possible. Everyone wants to design the next Instagram or Words With Friends. But if you don’t have the property marketing, even the best apps can fall by the wayside. Right now, the app market has roughly two million applications that have been designed since the launch of the first iPhone five years ago. A large number of these apps are not well known because they did not use proper marketing and ASO techniques. Here, I will tell you about my experience to help teach you how to best launch your app and make sure that it is popular.
Know Your Niche
The app which I designed was a timer for interval training. I knew that my app was one that would be geared towards fitness enthusiasts so I tried to market it as much as possible to the fitness community. , I read up on App Store Optimization which recommended how best to name my app and how to use keywords in the description to make sure that I would have the best of chance of people finding my app when searching for an interval timer. Next I went onto fitness forums and spread by word of mouth the launch of my app.
Try to Get as Many Good Reviews as Possible
The higher the ratings and the better the reviews of your app, the more likely you are to have an app that will become popularity. Popularity combined with an app that is genuinely good will give you longevity as time passes. I knew that my app was good, but I needed to convince people of the same. When I first launched my app, I got a bunch of my fitness enthusiast friends and family to download the app, try it out, and give it a rating in the app stores to help boost the reviews and my ASO. Over time, not only did the reviews help me, but these same friends and family members liked my app so much that they started to tell their friends about it and my popularity increased.
Make Your App Available to More Than One App Store
One mistake that I made while launching my app was that I catered specifically to the Apple app store. At the time, Apple was the biggest app store, so I did not have the immediate foresight to try and make my app available. While I immediately had decent success in the Apple store, I did have several people begin to ask me why I did not make the app available to Google as well, so that Droid users would be able to download the app as well. I ended up going back and making my app available to both stores. You have to keep in mind always the changes in technology. Right now, technology—especially phone technology—is growing at an astronomical rate. There are now almost as many Android users as there are iPhone users, so it would be wrong to exclude them from your target audience when launching an app. Also, as time goes on there will likely be more app stores available—not just exclusively Apple and Google, so you have to prepare to be able to make your app available to these stores in the future.
Don’t Be Thwarted by Failure
At times, even with the best use of ASO, you might still not have the success you hoped for with your app. When this happens, refer to the reviews. Maybe you did everything right in terms of marketing but the people who downloaded your app found it difficult to use or that it did not do everything that the app promised. Others might find that app was not that useful at all. You are hoping that your app will be downloaded, used and most importantly, liked by the greatest number of consumers possible. If that is the case, than you have to be willing to listen to their suggestions and critiques. If your app is not successful because people did not like a particular feature or features about the app, then feel free to go back, and change these things. Then in the re-launch make sure that you let people know about your changes. It will show your customers just how important you find their opinion.
Keep Your Ear to the Ground
If you’ve been paying attention to the way that Google changes their algorithms for their search engine ranking systems, you’ll know that the constant changing not only allows the best, most pertinent content to float to the top, but also keeps SEO writers on their toes. The same does and will hold true for ASO. It’s vital that you keep abreast of all the updates that happen with regards to ASO ranking tips, tricks, news and pointers.
To make sure that your App is not only going to get to the top of the boards, but stay there as well, for more information about App store optimization, visit Gabriel Machuret new ASO blog, to keep you updated of the latest App news, trends and updates.