Showcasing to Selling: 3 Marketing Tips for Real Estate Success
One of the most difficult challenges for real estate agents is not just selling, but promoting their houses for sale in their proper markets. If the chances are given to them, realtors will be able to sell houses and assist in any part of the buying process, as long as they know what they’re doing. However, there will be no one to pitch or sell a house to if no one knows about it.
It’s important to promote your real estate company and the listings available in the right areas. It’s also about how you promote these listings, as well. Planning, accessibility and relationship building will improve the awareness and success of a real estate company and further develop its community and surrounding areas.
1) Organize & Promote Listings: While creating listings and showcases, direct your advertisements to the right places. In these places reside the right people that fit into the proper categories of your listings. Here are some tips on increasing traffic and interest in listings and showings.
- Incentivize Showings: Give people a reason to commit to a viewing. Incentives also fall into niches and targeted audiences. For instance, a listing in an upper-class neighborhood would require a different incentive to react positively to than a middle-class one, and vice versa. There are also sub markets that follow a chain of command until you reach your desired target audience.
- Print vs. Viral Marketing: Print or viral marketing, or even a combination of both, are great ways to promote your listings, while advertising incentives. Determining which method to use depends on age, subcultures, internet access and many other factors. For instance, a middle-aged couple looking to start a family and move into a larger home will have different access to resources than a recent college graduate looking to move to a bigger city.
- Targeted Listings: This is where realtors will know how to advertise, what incentives to offer and who to market their listings to. The better understanding of a target, the better communication a real estate agent will have across mediums.
2) Accessibility of Information: Creating convenient and easy access to information is how to acquire a higher responsive audience. Cover all the necessary outlets and consistently update and promote listings.
- Website: A real estate company’s website is its online image. The window for first impressions is even smaller on the internet than in person, so it’s important to implement the 3 I’s of a website:
- Blogs: Blogs add to the uniqueness of the online image and voice of real estate. Integrate the blog with the real estate company’s values and its website. Give it a distinct voice that shares regularly. This is also a great way to add content and keyword placement to your website as well as complex information systems.
- Directories: Submit listings to directories and other listings that can enhance accessibility and reachability for specific targets.
- Social Media: Social media and marketing offer great resources and many opportunities to creatively express your voice. There are many free outlets that generate awareness if used correctly. This requires more content with higher frequency than a blog. It’s faster paced and has more potential to touch base with certain targets.
3) Networking: Connecting with people is what realtors need to do, constantly. Not only meeting people, but maintaining those connections is essential for long-term success.
- Communities: Realtors getting involved in their communities leads to people listening, responding and sharing. The more immersed realtors are in their communities means more understanding of people, events and causes.
- Business-to-business: Monitor competitors and other businesses to learn more and be inspired to do better as a real estate company and as a business. Create partnerships with other businesses to stay up to date and to follow the local market. Understanding the local market leads to expertise and foresight for people looking into real estate.
- Internet: This is a great to stay connected with people and businesses without having to worry about constant face-to-face communication. People can now network on separate schedules and help each other grow.
Success in real estate starts with being creative and getting noticed, while targeting the right people in the right places with the right mediums. Once you know who to target and how to reach these audiences, making information convenient and accessible is essential for driving traffic and generating noise. Finally, creating and maintaining a networking circle sets up the building blocks for future progress and drives long-term success. Inspirational realtors have the motivation and tenacity for continuing the prosperity of their communities through trust and communication.
About the author:
Writer for STL Real Estate, a group of St Louis realtors who are experienced in buying and selling real estate, while valuing honesty, trust and teamwork.
2012 graduate from the University of Missouri.
Bachelor’s in Business Marketing, minors in Psychology & Film Studies.