7 Excellent Tips on How to Run a Guerilla Marketing Campaign
Guerilla marketing is all about circumventing the traditional venues of marketing to build an unique and interesting campaign that will penetrate the popular consciousness and then hopefully spread like wildfire in dry brush. Effective guerilla marketers will take to heart the principles of their more conservative counterparts while tailoring those principles to their exact circumstances.
Here are some tips to help you run an effective guerilla marketing campaign:
Appeal to Emotion
Remember that your guerilla marketing campaign should be focused on appealing to your potential consumer base’s emotions rather than reasoning capabilities. An effective guerilla campaign should hit hard and provoke positive feelings in your target audience, providing the impetus for a successful call to action that will get them on to their feet and into your establishment.
One of the most important reasons that your guerilla marketing campaign should be based on emotion rather than reason is because of limitations on size and length. Common examples of guerilla marketing include having your image painted on your business vehicles and on small promotional products to be handed out to people. Most of these methods simply don’t have the space to host a reasonable and detailed explanation of why people should buy your product or service. Not to mention that a time-consuming message on a small medium loses much of its marketing impact.
Marketing is about building trust and guerilla marketing is by no means exempt from this rule. Once you’ve come up with a general theme for your marketing campaign plus the logos, slogans, and advertisements to go with that theme, try to stick to them unless you absolutely have no other choice. An inconsistent marketing campaign wastes the built-up momentum of earlier marketing efforts, costs you the confidence of potential customers who see your inconstancy as weakness, and generally paints you as being unreliable.
Don’t be afraid to use a combination of marketing methods and marketing approaches. Pick and choose among all possible tools for the one that best meets the occasion. Guerilla marketing can be effective, but you shouldn’t hesitate to use more traditional approaches in a joint campaign if that will get you a better result.
Coordinating with Others
Approach local businesses to see if they are willing to work with you in return for reciprocated treatment. For example, if you sell products geared to voracious readers, you should approach local bookstores to see if they’re willing to have advertisements for your business around in their store where their clientele will see them.
Don’t forget to make sure that you are not being a nuisance to either your potential consumer base or the people and organizations around you. Handing out promotional products to people walking by on the streets is one thing, but having your employees actively going around to hassle them when they don’t want to be bothered is quite another. Being a nuisance while marketing is not only unproductive, it is actively counter-productive because it both alienates potential customers and leaves a stain on your business’s reputation.
The longer the time that people will spend looking at the products of your guerilla marketing campaign, the more time you’ll have to sink your message in and hook them. Small but genuinely useful promotional products are helpful when it comes to marketing for precisely this reason. Not only are they cheap and easy to get into the hands of potential customers, but they have enduring presence well beyond their cost.
Author Bio: David Kendall contributed this guest post on behalf of WhoIsHostingThis. David is a freelance technology writer whose articles appear on various technology blogs.