Which Offline Marketing Tools Offer the Most Value to Businesses?
Whisper it quietly, but there is an emerging trend in the world of marketing, and one that reinforces the importance of traditional, offline promotional techniques. As these methods are integrated with digital marketing strategies, it is becoming increasingly clear that businesses are starting to rediscover the value of physical interaction, UVPC Windows Nottingham, face to face communication and well written literature.
The only issue with this is that not all offline marketing techniques have retained their lustre, and this means that businesses must think carefully before deciding upon a final strategy. Just as a well conceived marketing campaign can deliver outstanding exposure for your business, a poorly judged one can create a negative perception of your brand and waste valuable money in the process.
The Top Three Offline Marketing Techniques
So which offline marketing techniques have the potential to star as part of a digital strategy? While this may depend to some degree on the exact nature of your business, the following examples have widespread appeal across numerous industries: -
- Physical Networking Events: As the soaring popularity of Social Media meet-ups has proved, the fusion of traditional and contemporary marketing techniques can be hugely effective. The primary reason for this is the nature of physical interaction, and the fact that its value has been reaffirmed in an increasingly remote and media dominated business world. With some consumers and fellow professionals growing bored of faceless corporations, a willingness to interact face to face can promote your brand of less open minded rivals.
- Word of Mouth Advertising: While you may think that word of mouth advertising cannot be controlled due to the external involvement of consumers, it is possible to create a positive service and encourage direct recommendations. For example, many firms seek to encourage referrals by offering some form of financial incentive to existing customers, whether this is in the guise of future discounts or a points based system. This remains an extremely effective way of marketing your business, as it is extremely natural and almost entirely objective.
- Traditional Advertising: A costly and increasingly under-used marketing method, traditional advertising still has the potential to reach a wide target audience. While the rising number of media outlets and television channels has made it harder to refine a successful advertising strategy, this growing range of options has also created competition and helped to drive the average price down. Radio, newspaper publication and leaflets should all be considered as part of an integrated marketing strategy, and each has the potential to create excellent exposure for your brand.
The Bottom Line
While it would be unwise to ignore the fact that online marketing techniques remain extremely dominant in 2012, it would be equally foolish to dismiss the value offered by more traditional methods. In fact, an integration of these two worlds remains key to maximizing your brand awareness in the modern age, so long as your selective when developing your strategy and prepared to invest time into researching your options and Data Centre Support.
Author Bio: Lewis Humphries contributed this article on behalf of Squeezed Books. As a leading source of marketing ideas and inspiration it is ideally placed to help you develop a purposeful strategy.