10 little-known formulas of successful advertising
Here are ten ways of marketing your product. They are ten tricks that are highly effective at encouraging new customers, keeping old customers, stimulating new purchases and encouraging people to spend more.
1 – Sell the sizzle….and withhold the steak
Don’t sell the sizzle and not the steak. Don’t sell the sizzle and the steak. Sell the idea of the steak, and then make the customer jump through the hoop to get it. Make them want it so bad that they will pay anything to get it.
2 – Drip, drip, splash
Drip, drip advertising works! Nevertheless, it can be mishandled so as to fall under the radar. It is best to subtly blanket advertise and then spend a week on intensive advertising with the expressed purpose of direct sales.
3 – Withhold special offers for special customers
Keep your price drops for people who have spent X amount over X months, or for people with a gold membership, or people who have been subscribing for X years. Make sure that everyone knows that benefits these select few get Systems solutions company.
4 – For a reason
Tell the customer why you are slashing 60% of your prices; You signed a deal with X manufacturer, or you have a big shipment of X arriving and need the space in your warehouse.
5 – Let me give something back
Explain that for your 1/5/10/etc year anniversary you are going to give something back to your customers for their support. This year’s company profits are being converted into X amount vouchers for every customer who has bought from you.
6 – Fast expiring vouchers
After a sale give the customer a voucher for an up sell at a discount. Tell them that if they are happy with the produce then they can use the voucher for up to ten days after purchase.
7 – Up and down discounts
Show the potential customer a timeline of product discounts or prices. Show it falling to a low point and then show how it has increased a little in price each month. This shows the customer that if they buy now it is cheaper than if they wait. Showing that the price used to be lower and showing that it is rising, is a more plausible way of encouraging the customer to buy now instead of later Escalator Jobs.
8 – Backward rewards
Customers are often punished for using cards online with extra charges. Instead offer a discount if they use a card. The backward logic makes the customer feel like they are physically receiving money back for doing something they were going to do anyway Intelligent Maintenance Systems.
9 – Circular logic
Tell the customer that they should buy now to save money, otherwise if they wait then their new purchase will be worth less (hold less value).
10 – Time adjusted loyalty card
Don’t just reward people for buying with a loyalty card. Give them a bigger loyalty reward if they buy frequently. For example a loyalty card may entitle a person to 10c back for every $10 purchase. However if they buy again within 1 week, they get 30c on their loyalty card, or if they buy again within 3 days they get a whopping 50c on their loyalty card.
Author bio : Korah Morrison, writer at College-Paper.org and like to write articles on different topics.