5 Ways To Make The Most Of Your ISO 9001 Certification
Achieving ISO certification requires a company to undergo a number of changes, which can include changing well-established processes and getting full compliance from employees. It’s a big undertaking for companies of any size, but the rewards are considerable.
Once ISO 9001 certification has been achieved, companies will be providing their customers with a greater quality of service or product, which can lead to successful long-term relationships that can ultimately determine the survival and development of the business. It can also tighten up processes to make the organisation more efficient, less wasteful and potentially achieve greater profitability.
However, there are further benefits to be enjoyed for companies that are effective in promoting their ISO certification.
Here are five ways in which you can make more of your ISO 9001 quality management system:
1. Include the logo on your website
One of the most straightforward and effective ways to get the word out about your ISO certification is to include the logo on your website. By adding it to your footer, the icon will be visible on every page of the site so that visitors are fully aware that you have achieved the standard. You can also add it to your email newsletters and any other digital collateral you produce.
2. Explain what ISO 9001 is and why it’s important
Don’t stop with the logo, either. Add a page on your website that explains what ISO 9001 is and why it’s important not only to the business but also your customers/clients. Explain the benefits it provides them with, including an improved service or product.
3. Include the logo on offline marketing material
If you use offline marketing materials, such as brochures and newsletters, make sure you include both the logo and, if relevant, details about your certification to demonstrate your commitment towards customer satisfaction. At a time when buyers are more careful than ever about how and where they spend their money, being a service or product provider that takes their requirements seriously is a great asset to them and the business.
4. Press releases
If you’ve just achieved your ISO 9001 certification or you’re working towards it, preparing a press release to distribute to local and trade press may be advantageous. There are also websites that allow you to post a press release to their directory. Likewise, if you have a blog or news section on your website, write an article about your achievements to raise awareness of them.
5. Further improvements
The best way to make your ISO certification count is to use it as the basis from which to build and progress. Once you’ve reached that level, identifying further improvements to the way you deliver your service or product to customers could help you to gain market share or consolidate your position as a market leader.
This article has been written on behalf of ISO in a Box in the UK, visit www.isoinabox.co.uk for more details.