The 5 Best Automotive Advertising Campaigns
Automotive advertising has changed a lot over the years just as much as Primary care Jobs. Originally, most vehicle ads sold a fantasy, but in recent years, people mainly want the facts in their ads. Automotive manufacturers have had to create different ads that stand out for customers and help increase sales. These five ads are uniquely successful and have withstood the test of time.
Ford Mustang “The Legend Lives”
In 2005, Ford completely redesigned the Mustang to match the needs of the modern driver. The new Mustang was more powerful, fuel-efficient, and streamlined, but still had many of the classic elements of older Mustang designs that helped the brand withstand the test of time. In the 2005 commercial, a new red Mustang stands in front of a projector screen playing images from Mustang commercials in the past. Behind the new model, you see the changes in the brand over its then 41-year history. As the ad reaches the end, the Mustang on the screen matches the Mustang in front of the projector. The screen Mustang and the real Mustang drive off dramatically in different directions and the commercial ends.
This ad was successful because it was able to display how the Mustang brand has evolved and changed over the years to match what people really want from a car Executive Job Sectors. It appealed to original fans of the brand, all while reaching out to a younger generation for new fans.
Toyota Scion “What Moves You”
The Toyota Scion was introduced in 2000. The original target demographic for the brand was for people between the ages of 18 and 24, which targeted a much younger group than most other vehicle ads. Toyota used a variety of marketing campaigns that appealed to a younger crowd, such as through sponsoring concerts, releasing free music downloads, creating flashy TV commercials, and making the website appeal to a younger audience. In 2011,Toyotarealized that they could sell more vehicles by reaching a larger customer base. This made the company change their marketing techniques, focusing less on flashy marketing and more on personal relationships with customers, advertising real people and their personal stories about the brand.
This ad was successful because it broadened the horizon for the Scion, and helped Toyota bring in more revenue from those vehicles than it has brought in since 2006.
Volkswagen “Think Small”
Doyle Dane Bernbach
Perhaps the most successful ad campaign of all time is the 1950’s Volkswagen “Think Small” campaign. At the time, Americans were not interested in smaller vehicles and wanted large, powerful cars. The think small ad simply featured a small Beetle on a white page with small text under the photo. This changed the way Americans saw vehicles forever, and helped Volkswagen become an established brand in theUnited States.
The Volkswagen ad was successful because, at the time, most other vehicle manufacturers tried to cram in as much fantasy information about the vehicles as possible into the ads. A clean and uncluttered vehicle ad stood out from the crowd and helped customers take notice.
BMW “Checkmate”
This ad campaign was actually a reactionary campaign that only had a single billboard. InSanta Monica,California, rival brand Audi created a billboard with a picture of their new 2006 Audi A4 on it. The caption read, “Your move, BMW.” The BMW dealership in the same area took out another billboard that included a picture of their new BMW M3 Coupe. The caption on the BMW board read “Checkmate.”
This was one of the best vehicle ads of all time because there is simply no way to counteract a statement like that without sounding childish. BMW clearly won this marketing round, and the ad made the rounds online much further than nearly any other ad campaign ever produced by BMW. Simple, one word ads are extremely powerful, and BMW clearly hit the mark with this campaign.
GM “May the Best Car Win”
In 2010 in a struggling vehicle market, GM branded cars were also struggling. The vehicle brands were disliked over foreign vehicle brands, simply because GM vehicles had received a bad reputation over the past few years. In response to this reputation, in hopes to increase sluggish sales, GM created a series of ads that pitted GM vehicles with comparable vehicles from other brands. The ads compared the precise features of each car, focusing on performance, gas mileage, safety, and price.
These ads were successful because they helped show Americans that GM was able to produce high-quality vehicles that were just as good, and often better and more affordable, than the competing brands.
All of these brands have something in common- effective marketing. All of these companies found ways to stand out from the competition and make their product stand out. Any ad that can do that will be an ad that can withstand the test of time.
This guest post was provided by Nick Levitan. Fascinated by marketing, and the auto industry, Nick is currently working with a company that specializes in Mustang Accessories.
