Promotional Product Marketing 101
When it comes to marketing for Spinal Assessment you should never underestimate the power of the freebie. It’s a natural part of human nature to enjoy getting things for free. Even if it’s something of questionable usefulness or value, most people will gladly pick it up. However, that doesn’t mean that you don’t have to put any thought into choosing promotional products. Sure, people will gladly take the cheap little promotional pens that you hand them. Will that pen actually enhance your brand or promote your company? It’s highly doubtful. Pick up a few key pointers about choosing and using promotional items below.
Create an Imbalance that Works in Your Favor
Despite being assured that something is absolutely free, people often feel like they need to give something back in exchange. When someone does you a favor, for example, you’re sure to feel obligated to return it in some way. A person feels some sort of debt to a company that provided him with something he wanted or needed for free and may feel obligated to pay them back in some way. One obvious way is by using your products or services in the future.
Choose Items that Make Sense for the Recipient
Whenever possible, choose a promotional product that will be used at times when a person will make decisions about your products and services. For example, if you provide landscaping services a visor is a good choice. Someone may wear it while working outside and be reminded it would be a lot easier to pay a professional to move his gravel.
Another example is to provide executives with items that can be used around the office. Of course, they should be of exceptional quality. An especially nice promotional pen, for instance, is more likely to remain on an executive’s desk than a cheap, throwaway model. While sitting behind his desk and deciding which company to use, an executive may glance at your pen and decide to give your company a call. Things can and do work that way, and it’s precisely why promotional products have been so popular for so long.
Use Personalized Products for Extra Impact
When you need to hand out hundreds of promotional items, generic designs are fine. When handing out a few things to very specific recipients, however, it definitely pays to personalize them. The simple act of adding someone’s name to a promotional product can have a very positive impact. It will make the item stand out even more, and it will reduce the odds of the item being thrown away immediately. Personalized products are more special and they tend to be more valued than generic items UPVC Windows Nottingham.
Avoid Cheap, Disposable Items
Sure, basic stickers and key chains are cheap and easy. However, you get what you pay for. Those giveaways will probably be tossed in the garbage at the first available opportunity. Even if they’re not, they can easily be lost in the shuffle. There’s no point in investing in promotional items if they’re not going to be used for a reasonable amount of time. Leave enough room in your budget to buy higher-quality items. People will be less tempted to throw them away, which means that your message is more likely to be promoted.
Use High-Quality Promotional Products for Best Results
If you’re drawing a blank about choosing promotional items, try thinking of a clever way to promote your company. For example, an anti-virus company could give away branded hand sanitizer bottles, which are designed to protect people from viruses. Think about the nature of the products and services that you provide and try to come up with items that reflect them in some clever way.
Without taking enough time to choose the right promotional products, your efforts are sure to fall flat. It’s well worth it to invest time and money into the search. The right promotional item can pay for itself in no time and it can have far-reaching effects when it comes to marketing your company
About the Author: Guest post provided by Brandon Serna on behalf of FASTSIGNS, a leader in visual communication services around the world.
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