How Designers Can Take Advantage of Social Media
In the age of social media, just about every kind of business can capitalize on the existence of social networking and social sharing sites. When used effectively, these sites offer businesses a way to reach thousands of existing and potential customers and keep them engaged and informed about the business. Designers are no different, and in fact design work may be best suited for internet and social media marketing. Designers can use social media to showcase their work and network online as well as to promote themselves and get useful feedback.
Cultivate a Following and Showcase Your Work
Cultivating a following may sound easier in theory than it is in practice. However, when you have friends and existing clients that connect with you and follow you, and you put out high quality, unique content that people want to share, you build your online reputation and attract new followers. Once you have followers, share work with the intention of getting it to go viral but without the expectation that it will. This means putting out designs or information that your followers will want to share. To gain more followers and make it more likely your content will get shared, make sure that the designs and information you post are highly creative and entertaining pieces and don’t involve much time investment on the part of the viewer.
Once You Have Followers, Run Promotions and Special Offers
Keep your social media fans and followers updated about special promotions that your business is offering. Using social media for promotions may actually result in reaching more eyeballs than email or mail marketing campaigns. With both traditional mail and email, many of the people you send your promotional information to won’t even open your material to see what you’re promoting. However, when you use social media for promotion, you reach people that already have some interest in your business or work.
Ask for Feedback on Your Work
Social media offers an easy way to get feedback from your customers or from people who could be customers one day. Soliciting feedback also has the added bonus of keeping your followers engaged with your business or brand. Get feedback on individual designs or on the functionality of a site as a whole. Ask your followers what they’d like to see designers do differently or what your entrepreneur or business owner fans don’t like about their own websites. You can even ask your followers who don’t have websites for their businesses to tell you why they choose not to operate a site. Use the information you gather from that exercise in future marketing campaigns.
Most businesses can benefit by using social media sites to engage with their customers and fans. Because design work is visual and interactive, social media is a particularly good fit for showcasing and promoting this type of work. Designers can engage followers and promote their businesses by posting creative, unique and useful content that followers will want to share as well as by using social media to spread information about special promotions and to ask followers and fans for useful feedback.
Author: Yogesh Mankani is a website marketing consultant. He enjoys blogging about social media topics on various websites. Visit Who is hosting this to compare webhosting services.