Use social media and become less dependent on Google for Search Traffic
With the Google penguin update in 2012 causing havoc to the traffic levels and constant updates meaning your rankings can be extremely vulnerable and with that your search traffic, there are more reasons than ever to be less dependent on Google for your primary source of traffic. Let’s face it, a drop of just 3 or 4 places in the SERPS can have a massive effect on your overall traffic levels. Of course Search traffic is the mainstay of most online businesses with Google being the primary source of traffic. With constant algorithm changes and penalties, your website will always be vulnerable. Social media is an invaluable resource for driving traffic to your site that is also not dependent on rakings within the search engines. Here we provide some key tips.
1. Learn more about your audience
Study your target audience and find what communities they are hanging out in. Look at all the major social media platforms, forums and other online communities. Find your target audience gather useful information that should include;
- The type of content they engaging with
- What content are they looking for
- Comments being left
- What is the perception of your brand
- Are they linking
2. Build Content your audience wants
Once you have done your research, then the next step is to connect and engage with them. Having found the answers to the question above, you can now build content that your target audience will be looking for and put this out in the social media platforms and communities that you have identified. Building social media advocacy is another use way of driving more visitors to your site as your content is shared online by users who have found it useful and engaging and are an advocate for your brand.
3. Expand your reach to a wider target audience
With so many social media platforms constantly discussing your products and services and conversations taking place online, the potential reach for new audiences is endless. Major platforms such as Facebook, Google plus and Twitter already have massive creditability. New platforms such as Instigram and Pinterest take social sharing to another level. Key social book marking sites such as Stumble upon and Digg also have great value in extending your reach. With so many untapped potential sources of traffic channels, the possibilities are unlimited. Get your content strategy going and produce content that your audience is looking for and share it across the platforms. Find groups and online forums and start making connections. Become an authority and build up trust. Some of the best blogs online that receive 1000’ of visitors a month are not found by searches but simply by people knowing who they are and by visiting them directly, they will be finding the content that is useful to them.
Marketing your website online without social media will be a thing of the past. Though both work in tandem as part of an overall marketing strategy, Social media on its own is a very effective way of driving traffic to your website without reliance on search engine rankings. As most people now have social media accounts and mobile devices, can you really afford not to be utilising social media as an alternative traffic source?
Author Bio: This post was brought to you by Inbound marketing agency Magnetize PR. They offer services to help you your website get found online and improve your overall conversion. These include social media marketing, SEO, a guest posting service and conversion rate optimisation.