Traffic versus Conversion: Who Wins The Website Marketing Battle?
At a time when “Googling” has become a part of our daily language, isn’t it time that your business mastered online marketing?
A common response to a fresh online marketing strategy is to revamp what the user sees – the website. This is a great idea but is not always approached correctly. A lot of importance is placed on usability and content which I agree, is worthwhile but, how about exploring some actual data? Ever thought of conversion and traffic analysis?
If you are making money, the answer to the above question will be “yes”. If not, pay close attention.
Traditionally website traffic has been used to judge how popular a website is. This is not entirely inaccurate but, the problem with relying on traffic alone is that, it does not monitor how people use the website, just how many visit it. Do you want people to simply visit your site and then leave, or would you prefer them to take some action that could lead to a sale? I think I can guess what your preference is.
Enter conversions. In its raw form, a conversion result returns a percentage and refers to what proportion of users who visit your site, become customers/subscribers. For a website with a large amount of traffic, even 1% conversion may be quite a lot. Using the right techniques, you can easily turn this number to 2%. It will cost you very little and hey, you will have just doubled your sales.
Conversions work alongside your traffic data because they monitor trackable actions taken by visitors. This gives the traffic data more depth and the monitoring of user activity, a context. For example, it would record if a user took part in a poll, requested more information, bought a product, and so on.
So why do you need to know what your users are doing? one word…Money.
Ultimately, your website is not a past time. It is the window for your users to view your company through and lead them to spending some money. In order to guide them along the right path so that they reach the dollar sign, you need to know what their habits and usage patterns are. And to actually improve conversion rates, you need to master testing or at least employ a digital agency who is experienced in this field.
I started with posing a question in my title ‘Conversion or traffic?’ But in the end we realise that they are completely interlinked – one does not exist without another. And in order to make money, we must know how to increase conversion rates. This is where Boss Digital can help. Their team of certified experts, which includes some of Hong Kong website design experts, have a strong track record of success of, boosting website traffic, improve in search engine rankings, generate leads, and more.
Boss Digital is a full service digital agency which means that you know that you’re in safe hands. Let Boss Digital, the leading Hong Kong website design agency take the burden of data analysis off your shoulders so that you can do what you do best, make money.