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Algorithmic update: topical VS quality

Submitted by on April 24, 2013 – 1:42 pmNo Comment

Algorithmic update: topical VS quality


Google has just announced new algorithmic changes: the aim is to increase “freshness “Search results. The impact appears to be substantial: about 35% of queries will be affected by the change.

In other words, in 35% of searches, Google will give greater prominence to the most recent and updated content.

Everything starts from Google Caffeine

In a world dominated by real-time relevance and freshness of the contents of the results go hand in hand. Precisely for this reason, last year Google has updated its research infrastructure through to “Caffeine.”
Caffeine has allowed Google to index content faster. The direct result we now see it: with this change to the search algorithms will be given a greater weight current content.

Other Google Panda

The 35% research is concerned by the update. In the case of Panda, the percentage was only (so to speak) of 12%.

What kind of research will be altered?

The Google engineer Amit Singhal explains that the new algorithm gives more weight or less than the freshness of content, depending on the needs of users. Here are some examples of research where it is critical that research results are recent and updated as much as possible:

  • Recent events and hot topics. All queries concerning news, current events, trends, etc. …
  • Recurring events. The events that take place regularly as annual conferences, elections, television, etc. …
  • Frequent updates. There is information that are often subject to change, even without being in the “recurring events” or “burning issues”. And ‘the case, for example, information about products, prices, market trends, etc …

In all these cases the user does not explicitly state a date in your research, but is implicitly concerned with the latest information.

New = Great?

No, it will be given more space to content only in recent some specific cases. If I try for example, a recipe for a dish of pasta, a content of a few years ago would be fine.
A different searches, match different needs. There are cases where it is essential you have recent posts, and other cases in which the current is not required.

Some considerations

  • These changes do not constitute a real novelty. It is simply a repeat – or better than a recalibration – QDF algorithm, ie Query Deserves Freshness (dating back to 2007). The increase in power now, however, determined by Caffeine can give even greater weight to the freshness of content.
  • According to information provided by Google affects the freshness of the contents so crucial to the ranking in 35% of the research. The number of queries is affected significantly by the QDF double than in the past.

Freshness of content: News VS Quality

It ‘clear that these update Google to expose a major risk. Many webmasters may be tempted to bet it all on the refresh rate on their sites, even at the expense of the relevance of their content. (E ‘that often in Google News.)

Author Bio: – Mohit Maheshwari is the CEO and strategist of a digital marketing agency, New Media Guru. He is also an active blogger and loves to share his experience and knowledge of the web development india, web designing and web design company india.



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