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Ad and PR Agencies

Marketing News: NICK DUTTON JOINS ARNOLD'S GLOBAL NETWORK

To support Arnold's strategy to be a global creative micro network, the advertising and marketing agency has announced that Nick Dutton has joined Arnold as managing partner, global network. In his new role, Dutton will work to further strengthen the agency's core capabilities outside of the United States. He will report to Arnold Global CEO Andrew Benett. Dutton joins Arnold from sister agency Euro RSCG in London where he ran Euro RSCG Luxe, a division focused on international luxury brands like Jaguar. He brings significant global and international experience to his new role, working on brands including Volvo, Duracell, Fiat and KFC, and having spent five years in South Africa working for Ogilvy. "Nick's appointment and move to Boston is a tangible example of our commitment to our global micro network ambitions for Arnold," said David Jones, global CEO of Havas Worldwide. "Nick is a terrific candidate with proven expertise in running global brands -- something very import

Marketing News: Mediaedge:cia wins Mercedes Benz's Media AOR duties

Mediaedge:cia (MEC), a leading media agency, today announced yet another win. After adding Zee Network to its roster of clients in January & Colgate in February, MEC has just completed a hat trick with the Mercedes Benz win. They closed 2009, with 10 wins. MEC will commence their partnership with Mercedes Benz with immediate effect.

Marketing News: Travel specialist Danny Crowe joins marketing communications agency Elmscott

Travel marketing specialist Danny Crowe has joined communications agency Elmscott as Planning Director. Danny was previously Managing Director of Friday Travel, working with leading travel brands including Complete Cruise Solution, Tapestry, Advantage and Royal Caribbean.

Marketing News: New Appointments : Crayon boosts senior creative team appointing former Digital Creative Director of Euro RSCG London

Digital agency Crayon has appointed Adam Roberts as Creative Director. Roberts, former Digital Creative Director at Euro RSCG London, will work under the remit of driving and enhancing the creative output of Crayon and will be tasked with mentoring and developing creative teams within the agency.

Marketing News: SPINNAKER BEGINS 2010 WITH NEW HIRINGS

Spinnaker, one of the UK's leading integrated direct response marketing agencies, has made a raft of new hirings signalling an optimistic start to 2010. The first three appointments to be announced are for two new members of the account management team and a new Creative Services Manager.

Marketing News: Outsourcing Specialist Gives Profile More Umpf

The Sherwood Group, an outsourced solutions specialist, today announced it has appointed Leeds-based Umpf to handle its national PR whilst the company undergoes significant expansion across the UK. Following a two-way pitch involving Propaganda, the company, which has offices in London, Leeds and Sheffield, has tasked Umpf with raising its profile across traditional platforms whilst exploiting new channels of communication to drive candidate and client growth. Sherwood recently appointed PricewaterhouseCoopers LLP as advisors and Nicholas Jeffrey, ex-chairman of United Industries, as non-executive Director as the company enters a period of strategic growth and development. The company specialises in providing regional, national and international outsourced recruitment services for businesses in a range of industries covering engineering, social housing, cleaning, building maintenance, construction, civil engineering and utilities.

Marketing News: Haygarth has appointed Matt Barnett to the new position of Head of Digital & Direct

Integrated marketing agency Haygarth has appointed Matt Barnett to the new position of Head of Digital & Direct. This appointment represents the continued investment Haygarth is making into the direct and digital arena; current clients include Gillette, Heinz, Majestic and Palm. Matt has spent the past six months working at Haygarth as a consultant and will start his new role at the agency from 1st December 2009.

Marketing News: Six Degrees has made Andrew Bartlett director of its Engineering & Industry practice

Six Degrees has made Andrew Bartlett director of its Engineering & Industry practice. An engineer by profession, Andrew joined Six Degrees in 1999 to work on the consultancy's flagship engineering account, ABB (Asea Brown Boveri). Andrew has 20 years' experience in working with engineering and technical press as well as national and regional media. As head of Six Degrees' Engineering & Industry practice, he will be responsible for managing and developing the consultancy's business within the science, engineering and industry sectors. Andrew has a degree in Materials Science from Nottingham University and is a Chartered Engineer. Before making a change of career into PR, he spent 10 years in the automotive industry, conducting EU-funded research into metal fatigue and experimental stress analysis at Rover.

Marketing News: Co-creation planning agency Face appoints research director

Face, the co-creation planning agency, announces Saul Parker of Flamingo has been appointed to the newly created position of Research Director. Face, the co-creation planning agency, is pleased to announce the appointment of Saul Parker to the newly created position of Research Director. Saul joins from Flamingo, where he headed up the company's digital and ethnographic initiatives, leading the agency's Nokia account globally and playing a key role on Flamingo's PepsiCo, O2 and Unilever business. At Face, Saul will be responsible for widening the agency's qualitative and digital research capability. He will report directly to Job Muscroft the Managing Director Saul has rich industry experience in comms strategy and research. Prior to Flamingo, he was a Senior Strategist at Naked Communications leading their IKEA and Orange Business accounts, and a key member of the Planning team at Saatchi X.

Marketing News: BRAND ADVOCATE LONDON APPOINTS SENIOR WRITER TO NEW ROLE

Brand Advocate London, the integrated creative communications agency, is pleased to announce the appointment of Robin England to the new position of Senior Writer. Robin joins from Publicis Dialog, bringing with him a wealth of experience as a senior writer across a wide range of clients, disciplines and industry sectors. He has held senior positions at agencies also including Saatchi & Saatchi and Proximity London. At Brand Advocate, Robin will be responsible for overseeing key clients' copy requirements, working closely with Creative Partner Trefor Thomas - to whom he will directly report - as well as the broader team to further develop the agency's creative output.

Marketing News: Design and marketing agency 2Cs Communications has appointed Kayas Fayyaz to the new position of Head of Digital Strategy

Design and marketing agency 2Cs Communications has appointed Kayas Fayyaz to the new position of Head of Digital Strategy. 2Cs has extensive digital expertise and this appointment demonstrates the company's continued investment in the digital arena. Last year 2Cs created over 100 websites for a variety of clients from high-design property sites and full e-commerce enabled retail sites through to multilingual business portals. In addition 2Cs manages search marketing, email marketing and online advertising for a variety of clients.

Marketing News: Rachel's Dairy picks Haygarth

Haygarth has been announced as the new through-the-line agency for Rachel's Dairy following a three way pitch. Haygarth will be the brand's lead agency responsible for driving loyalty building activity in a variety of disciplines including promotional, digital and direct marketing. Starting with immediate effect Haygarth's brief will be to drive sales and brand growth with campaigns starting in January 2010. The key thrust is to create greater consumer engagement and build loyalty across the brand's yogurt and dessert ranges and launch new products for the brand.

Marketing News: New Marketing Appointment at Elmscott

Adam Ginty has joined full service marketing communications agency Elmscott as marketing executive focusing on generating new business opportunities and expanding business within existing markets. He will also work as account executive with Elmscott's strategy clients.

Marketing News: New Account Exec Joins Tasty PR Agency Offering Free Advice Across Leeds In Chocolate Week

Creative results focussed, Leeds based agency, Chocolate PR has appointed Account Executive Rebecca Campbell as the agency grows their media relations and event management team to expand their scope of delivering tasty creative solutions. To celebrate Rebecca's arrival and the success of their consultancy days, and to widen the offer even further, Chocolate PR launched their 'tasty advice day' during Chocolate Week (12 -16 October) offering free advice to local restaurant owners and catering businesses across Leeds. Targeting the sector most affected by the recession, Rebecca is using her past experience of working in the hospitality sector to offer advice to local restaurant owners on how they can get noticed through PR.

Marketing News: Simon Davies, ex Molson Coors starts MMIXX in Manchester

Simon Davies, the former marketing director of Molson Coors who left the brewer after 13 years at the start of this month, has opened a new strategic and creative agency in Manchester MMIXX, based in Spinningfields, is the brainchild of Davies, experienced agency man David Walters and Dr Mark Batey, a psychology academic at Manchester Business School who has consulted for the likes of Unilever, Rolls Royce and Johnson & Johnson. The start-up bills itself as a combination of a strategic marketing consultancy and media neutral creative agency.

Marketing News: The Marketing Store bolsters digital credentials with Christiano De Abreu

Strategic marketing services agency The Marketing Store has appointed Christiano De Abreu, as Digital Creative Director to bolster the agency's digital offering. De Abreu, formerly Experience Director at Razorfish, will be reporting into the recently appointed Executive Creative Director, Mike Cavers and will be tasked with driving the agency's digital capabilities with a specific focus on interactive engagement and social networking. Prior to Razorfish, Christiano was at Definition where he worked with brands such as La ReDoutte, HP Foods and Warner Records. His experience also spans Greenroom Digital and Hyperlaunch and a number of awards including an IMA Effectiveness Awards and tow NMA Grand Prix's.

Marketing News: VCCP Health Appointed by Merck

VCCP Health has been appointed by Merck Sharp and Dohme (MSD), the third largest pharmaceutical company in the world, to work on a number of projects to run across Europe. There are several digital assignments involving some of their leading brands, Singulair (Asthma), Fosavance (Osteoporosis) and Arcoxia (Arthritis) to run in 51 countries. They're working to some very tight timelines to produce a huge range of material including four websites plus email campaigns, banners, direct mail and printed material. MSD has also put VCCP Health on a separate roster to develop campaigns to educate consumers on two disease areas, Migraine and Diabetes.

Marketing News: Brand Advocate London has been appointed by Akzo Nobel Decorative Paints

Brand Advocate London, the integrated creative communications agency, has been appointed by Akzo Nobel Decorative Paints, the world's largest decorative paints company, to redesign its global decorative paint brands website platform. The appointment follows a competitive pitch, where Brand Advocate won the contract on the strength of its strategic, creative and user experience expertise. Akzo Nobel Decorative Paints' eight branded products, e.g. Dulux, Coral, Marshall, Vivechrom, Sico, Levis, Alba, Flexa, are aimed at people who love to be involved in a bit of home decoration, ranging from homeowners, professional painters, and commercial contractors. Working across 12 geographies, including Brasil, Turkey, Greece, The Netherlands, Argentina, Belgium, France and Canada, UK and the Nordics, Brand Advocate will ensure a rich and immersive digital experience that will inspire and enable people to realise their interior decorating creative visions through paint.

Marketing News: Emma Franklin joins GREEN Communications

GREEN Communications has appointed Emma Franklin as account executive as the Yorkshire public relations agency continues to grow despite the current economic climate. Emma, 23, of Goole, joins GREEN with the agency celebrating a clutch of recent account wins including Ireland hotel chain The Fitzgerald Group, Graduates Yorkshire and international communication network euNetworks. Having worked for Chronicle Publications for three years as a reporter and news editor, writing for four publications across Yorkshire, Emma will work across a broad range of GREEN clients including Warburtons, The Chartered Institute of Marketing and Yorkshire Housing.

Marketing News: No important differences between organic and conventionally-produced food

Eating organic food does not provide any significant nutritional or health benefits, according to a study published today. An independent review commissioned by the Food Standards Agency (FSA) found there were no important differences between organic and conventionally-produced food. The conclusion was reached after a team of researchers at the London School of Hygiene & Tropical Medicine (LSHTM) reviewed all papers published over the last 50 years relating to nutrient content and health differences between the two kinds of produce.

Marketing News: Nielsen : Trading across the multiples up by 6.6% in the month to 11 July

Soaring sales of soft drinks and fresh foods have helped boost trading across the multiples by 6.6% in the month to 11 July, according to new figures from Nielsen. Increasingly confident household spending, combined with the recent hot weather, pushed up overall volume growth across the grocery multiples by 3% – leading Nielsen to describe the figures as the best underlying growth it has reported on in more than two years. Mike Watkins, senior manager of retailer services at Nielsen, picked out Sainsbury's in particular for driving sales over the period.