Marketing News: TIM HIPPERSON JOINS G2 UK AS GROUP CEO

News Release from: Eulogy!
11/03/2010
Tim Hipperson, G2, UK, appointment, CEO,Pietro Leone,

Leading Integrated Marketing Agency Expands Management Team with Addition of Digital and Data Industry Leader

G2 UK, a leading London-based integrated marketing agency, announced today that it had appointed former RMG Connect Chief Executive, Tim Hipperson, as UK group CEO. Hipperson’s arrival marks his return to WPP Group after he left RMG Connect in 2009 following its merger into JWT, an initiative successfully completed under his leadership.

Hipperson will take the reins at G2 UK with immediate effect – which includes operating units G2 Branding and Design, and G2 Data Dynamics – and will report to G2 EMEA chief operating officer Pietro Leone. In this new position he will be responsible for driving the continued growth and expansion of this market leading agency and its integrated offer in the UK.

With over 20 years of marketing agency leadership experience, Hipperson was most recently instrumental in turning around RMG Connect, successfully building its proposition and strengths in strategic planning, data and analytics and digital technology platforms. Previously he was global director of digital relationship marketing at FCBi, and CEO and managing director of MRM London, part of The McCann-Erickson WorldGroup of companies.

 “In Tim we have a unique combination of one of the industry’s most respected agency and business leaders, combined with a first class Digital and Data practitioner. He joins G2 UK at a critical period in our evolution and will be key in driving our integrated offer for clients and prospects,” said Leone.

He added, “His track record speaks for itself and I am confident Tim is the right leader to take our business through to the next phase in its growth in this key market in our European agency network.”

 Hipperson commented,

“G2 UK really represents an agency which is poised for success in a digitally integrated world.

There is such enormous change in the industry and I look forward to working with what is clearly an extremely experienced management team to build upon its strengths in data, strategic consultancy and creativity through this exciting period of evolution and change – both in this market and beyond – as we expand our global agency footprint.”