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Brand and Product
Marketing News: Travelex launches new campaign to take the sting out of summer holidays
Foreign exchange specialist, Travelex, is to launch a new ad campaign on travel money; the first above-the-line activity the currency giant has produced in over five years.
The ads, commencing on 2nd August and promoting the Cash Passport prepaid MasterCard® currency card, centres on the 'Avoid getting stung on holiday' theme supported by the strap line 'The new way to carry currency'.
The campaign is designed to drive awareness of the innovative product in the key London and South-East market, focussing on family holidaymakers and coinciding with the peak school holiday travel period.
Produced by creative agency LIDA, the work features a number of traditional holiday nasties such as scorpions, jellyfish and mosquitoes with fun, quirky supporting copy to highlight how the benefits of the card can ensure holidaymakers don't get 'stung' when travelling.
Marketing News: New product : 'Make More from your Media' with StorDigital SafeTower
StorDigital 'SafeTower' is an easy to use standalone tower DVD and CD duplicator enhanced with an effective DVD video copy protection system.
It uses a combination of hardware and Copy Protection Software (CPS) technology to embed copy protection directly onto the DVD video master disc. This master disc can then only be copied via a CPS-enabled duplicator, ensuring effective protection against both duplication and ripping.
Offering advanced level protection of DVD video discs, this new solution from StorDigital represents a turning point for in-house DVD duplication. For many, the opportunity to protect content from piracy has been seen as the 'Holy Grail' in securing revenues from content generation where the adage "Content is King" has never rung more true.
Marketing News: Stella Artois Debuts Online Film Festival – And brings it to life in shopfronts around the UK
December 14, 2009 – LONDON – Reinforcing the idea that you can be stylish and green at the same time, Stella Artois is taking recycling to a chic new level, breathing new life into some of the best-loved classic Continental films from the 1960s by premiering them online in a week-long Recyclage de Luxe Online Film Festival in partnership with cult film website The Auteurs.
