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Marketing News: SUMMERSAULT COMMUNICATIONS DOMINATES CENTRAL CIB AWARDS

Award winning employee, customer and business communications specialists Summersault Communications added to their already packed trophy cabinet by dominating the British Association of Communicators in Business (CiB) Central Awards. Summersault walked away with the highest number of awards given to any one company.

Marketing News: iTrent goes live at University College Plymouth Marjon

University College Plymouth St Mark & St John has gone live with iTrent, the fully integrated HR, payroll and talent management solution from specialist supplier MidlandHR. iTrent has replaced two disparate systems previously used to manage HR and payroll at the University College. These systems often presented issues with reporting and daily HR functions, and were also the cause of clear inefficiencies. Having joined the University College as HR manager in 2008, Lucy Pengelly quickly identified the problems that resulted from running two separate HR and payroll systems. The new starter process in particular was time-consuming and prone to inaccuracy, as data had to be entered separately on each system by the different departments.

Marketing News: BtoB: Econsultancy Unveils New Training Courses for 2010

Digital marketing specialists Econsultancy has announced three new training courses for 2010; Offline Marketing Principles, Online Merchandising and a completely new Mobile Marketing module. They have also increased the frequency of their other digital training courses following high demand during 2009.

Marketing News: Did you know that Google denies all brands save one?

It's time to nourish your brand back to life. Last year saw the spend online overtake traditional media. And that spend is mainly down to the new kid on the marketing block. He's got bigger and grown faster than anyone could have imagined. Right before our very eyes. Although he doesn't own the block (nobody does) he runs it and manipulates it in a ways that are deeply unfathomable yet equally pervasive and comprehensive as any of the bros in The Wire. That kid is Google, well two kids actually, and the block is Marketing. And if you are reading this we are all marketers and it has to be our concern.

Marketing News: AKQA to Open Berlin Office

AKQA announces today that it will expand its operations in Europe with a new office in Berlin. Guy Wieynk, AKQA's European Managing Director, will be responsible for the launch of the Berlin office which will be the company's third in Europe.

Marketing News: Online staff leave and holiday planner WhosOff.com goes paid-only and kicks off year-long promotion by sponsoring a lorry

From local to global: Canterbury-based WhosOff.com - now used in 42 countries - embarks on a pan-European campaign with a sponsored lorry after launching its paid-for service

Marketing News: IMEX APPOINTS SPINNAKER AS ITS FIRST EVER DM AGENCY

IMEX, the worldwide exhibition for incentive travel, meetings and events, has appointed integrated agency Spinnaker following a two way pitch process. The IMEX exhibition runs over three days in Frankfurt, Germany and plays host to 3,500 exhibitors from 157 different countries. Exhibitors represent national and regional tourist offices, major hotel groups, airlines, destination management companies, service providers and trade associations amongst others. Over 3,700 hosted buyers (who travel and stay free as guests of the organisers) from around 60 world markets also visited the exhibition in 2009, contributing to a total of almost 9,000 visitors for the show's busiest three days in its seven year history.

Marketing News: Jellyfish nets paid search drive for board sports retailer ExtremePie.com

Jellyfish, the UK's leading agency dedicated to paid search, has added extreme sports retail specialist ExtremePie.com to its portfolio of ecommerce clients.

Marketing News: B2B customer satisfaction surveys - 10:1 Return on Investment guarantee offer to remain in place for 2010

InfoQuest, suppliers of international customer satisfaction surveys to medium and large businesses have announced that the 10:1 return on investment (r.o.i.) guarantee will continue being offered in 2010. The guarantee, which was introduced in 2008 to help marketing managers justify their spend, allows the benefits to be measured on the day the report is delivered by the client's own people. "We always run a full-day's post-survey workshop with the client's senior team – from Atlanta to Singapore, Sheffield to Shanghai and from Moscow to Johannesburg; the location doesn't matter" says John Coldwell, InfoQuest's managing director for the UK. "At the end of the workshop the attendees decide the value of the exercise – and if it isn't at least ten times the cost then the whole thing is free."

Marketing News: Theatre Tokens hit the 250 mark and celebrate 25th anniversary

Theatre Tokens hit the 250 mark and celebrate 25th anniversary Theatre Tokens, the only national theatre gift vouchers, are now valid at 250 venues across the UK, the highest number ever in its 25-year history. In 2009 alone, over 10 more theatres joined Theatre Tokens, giving even greater choice and an opportunity to discover the wealth and diversity of British theatre.

Marketing News: Preston College gives MidlandHR top marks for its integrated solution

Preston College has signed a five-year contract for MidlandHR's fully integrated HR and payroll solution iTrent. One of the largest and most successful further education colleges in England, Preston College has signed a five-year contract for MidlandHR's fully integrated HR and payroll solution iTrent. Robin Newton Syms, director of corporate strategy and planning of Preston College, comments: "Having used two separate systems to manage our HR and payroll, we wanted an integrated solution going forward. We selected MidlandHR because we were impressed by iTrent's flexibility and extensive functionality as well as its ability to integrate our separate HR and payroll data and processes into a single system. "With MidlandHR's help, we are looking to merge four separate payrolls into one simple function so that all of our information will be in one place, removing the pain of repetitive administrative tasks, therefore driving efficiencies and freeing up the time of our people, allo

Marketing News: Copenhagen puts Climate Change back on brand agenda

The United Nations Climate Change Conference in Copenhagen is likely to ensure that climate change finds its way firmly back on the agenda for businesses and brands, after being eclipsed by the continued pressures of surviving an economic downturn. Whilst it seems that green issues and CSR (or CR as it is increasingly being referred to) were still a priority at the beginning of the year, many Brands seem to have gone noticeably silent in recent months and could suddenly find their activities in this area under public scrutiny, claims Graeme Crossley, CEO of Brand Reputation.

Marketing News: MidlandHR puts its hands in the air for Humberside Police's payroll process

Humberside Police, covering the districts of North-East Lincolnshire, North Lincolnshire, and the East Riding of Yorkshire, has partnered with HR, payroll and talent management specialist, MidlandHR. The force has signed a five year contract for the Payroll Bureau Service which is underpinned by the web enabled iTrent solution and administered by a team of highly skilled payroll professionals at MidlandHR. MidlandHR will host the iTrent system from its secure data centre in Nottingham and will facilitate the timely payment of the police service's 6,500 people including officers, civilian staff, volunteers, police pensioners and Police Authority members. By adopting a bureau service, Humberside Police will pass on responsibility for a number of payroll processes, including that of ensuring compliance with the ever changing legislation surrounding HR and payroll.

Marketing News: Young Leaders of Tomorrow Get Their Own Social Network with Webjam

- Make Your Mark chooses Webjam to provide social networking solutions for Global Entrepreneurship Week - Make Your Mark, the campaign to increase entrepreneurial behaviour in the UK, has teamed up with social networking solution provider Webjam, to design, build and host a fully interactive online community with over 80 local country community web sites, for Global Entrepreneurship Week, running from 16 – 22 November, 2009. The worldwide event will connect young business brains from over 80 countries through local, national and global activities designed to embrace innovation, imagination and creativity. To compliment and sustain the campaign throughout the year, Make Your Mark is using Webjam's highly customisable social publishing platform to allow entrepreneurial people from around the world to connect, run events, share ideas, collaborate and open up new opportunities for each other. Webjam's platform also allows host countries to use editable site templates to create t

Marketing News: Early signs of improvement in demand for serviced office space in London are being reported by Avanta Managed Offices

Early signs of improvement in demand for serviced office space in London are being reported by Avanta Managed Offices, the London-focused business centre operator. Avanta's managing director, David Alberto, commented, "Despite the general economic challenges of the past 12 months, our business in London has remained remarkably robust. Avanta's like-for-like revenue was up 27.5% in the year to March 2009 and like-for-like EBITDA up to £6.7m. "Since year end, occupancies have improved and enquiry levels are up across the board. We are trading ahead of plan and demand is strong. Our focus on delivering high quality service has meant that renewals are well above average and we are grateful for the continued commitment of both our clients and staff. We are also encouraged by the fact that the last quarter has seen positive movement in workstation rates. "Although it is too early to predict long term growth, our continued high levels of occupancy, increasing demand and early signs

Marketing News: Eloqua Unveils SmartXchange, the First Library of Marketing Best Practices, Programs and Templates Proven to Drive Business Results

Eloqua SmartXchange Accelerates Deployment of Marketing Automation Programs, Helps Marketing Teams Standardise Global Campaigns and Processes Eloqua, the category-defining leader in marketing automation, today announced Eloqua SmartXchange, a new on-demand resource that gives marketers instant access to marketing best practices, programs and assets right within the Eloqua platform. SmartXchange, which is currently in beta, was announced to the largest-ever gathering of marketing automation users, experts and thought leaders at Eloqua Experience 2009, the company's annual international user conference.

Marketing News: Information Arts creates strategic planning role to bridge the gap between data insight and marketing campaigns for their clients

Information Arts are to appoint a strategic planning director for the first time, in order to bridge the gap between data insight and marketing activity. Europe's leading insight B2B relationship marketing consultancy, Information Arts has appointed Graham Sharp as strategic planning director, allowing the business to offer clients truly integrated campaign design and planning based on data insights. Sharp will work closely with Information Art's analysis and campaign teams to leverage meaningful and actionable insights. He plays a key role in the design and creation of the communication campaigns that result from that data insight. Information Arts has added the additional planning function to its team in response to demand from clients that are increasingly choosing to make data insight the starting point for new communication and marketing campaigns.

Marketing News: Sitecore Launches New Partner Network

Online Partner Community Offers Resources to Help Global Network of Partners Collaborate and Increase Reach in the Web CMS Market. San Francisco, USA & London, UK, October 29th 2009 – Sitecore announced today the launch of its new Partner Portal, available to certified solution partners worldwide. Partners now have access to a variety of online resources to help them learn, collaborate and grow their practices in the Web Content Management (CMS) market.

Marketing News: How to use incentives to start the New Year well

"Too many companies are missing chances to make the most of Christmas gifts and incentive schemes." advises Andy Philpott, Marketing Director of Capital Incentives & Motivation. "Not enough businesses realise they can achieve so much more than just build goodwill and show appreciation for loyalty and commitment. They do not realise that the schemes can be valuable in maximising sales not only right to the end of the year but also to begin the year successfully. To help businesses maximise performance and engagement this Christmas and build the foundations for a good 2010, the Capital team has produced another helpful advisory guide with many valuable ideas entitled: "Building Engagement & Performance in 2010" through gifts, rewards and communications at Christmas. To receive a free copy of this white paper, simply email Christmas@capital-incentives.co.uk

Marketing News: Parago Software announces Grey Matter as an approved supplier

Parago Software, a leading asset management provider, today announces Grey Matter as an approved supplier of Parago, the unique online asset management system. Grey Matter is an independent and trusted provider of expertise in Microsoft licensing, licence reporting and licence management. Tim Roots, director of Parago Software commented: "Partnering with Grey Matter, a 26 year established and highly successful company, adds great strength to our positioning in the commercial sector. With a large commercial customer base, we look forward to addressing the complex issue of software asset management (SAM) in a number of different sized organisations.

Marketing News: TOURISM IRELAND APPOINTS SPINNAKER

Spinnaker, the leading integrated direct and digital marketing agency, has won a tactical project from Tourism Ireland following a three way pitch. The project will feature a direct mail pack incorporating the line "The All Singing, All Dancing Business Destination", due to drop in early October. It will be sent to around 6000 conference and event planners and will highlight Ireland as a great place to do business. The mailer will also encourage them to consider Ireland as a potential place for their conferences and talks about the great 'Special Offer' hotel and delegate rates that Tourism Ireland is offering, for example 24 hour hotel rates from £70 and day delegate rates from £22.50. The mailer also encourages recipients to visit www.irelandinspires.co.uk/offers for further information.

Marketing News: Asia Miles Customers Reap the Benefits of Brand New Global Shopping Portal from Collinson Latitude

New iShop gives members of Asia's largest travel reward programme the opportunity to earn Asia Miles when shopping online. Asia Miles, Asia's leading travel reward programme, has today announced its new collaborative project with leading global provider of customer reward and ancillary revenue programmes, Collinson Latitude. The new project will see members earning Asia Miles whilst shopping online through the iShop portal from a wide range of global merchants. Members can then redeem miles with over 400 Asia Miles partners worldwide, for example, by dining at a partner restaurant. A key advantage to the new programme is that members are not restricted to shopping within their country of residence and can choose to shop globally on iShop for the best deals. Participating countries include the UK, the US, Australia, Japan and China.

Marketing News: Brand image control must be top priority for online publishers advises Improve Digital

Online advertising revenue specialist launches free white paper to advise on achieving 'quality and quantity' as digital marketing becomes more complex. With 44 percent of online budgets being spent through ad networks1, global online advertising revenue specialist, Improve Digital (www.improvedigital.com), advises online publishers to protect their brand image in addition to maximising income through various partners. The company has launched a white paper providing its ten 'top tips' on retaining creative quality control while working with multiple ad networks and exchanges. The document is available free of charge from: http://www.improvedigital.com/wp-content/uploads/wp_brandimage_sep09.pdf

Marketing News: FIRST COI DIRECTOR OF DIGITAL LAUNCHES NEW SEARCH BUSINESS

Jamie Galloway, former Director of Digital at the Central Office of Information, has set up a new search agency with two business partners. The agency is already providing its Blue-search service to two big travel firms: Hotels4U.com (part of Thomas Cook UK & Ireland) and On The Beach (www.otbeach.com). Bluepost Digital has rights to a search tool that vastly simplifies SEO campaigns, putting the focus firmly on quality content. It is in the process of developing another tool to support price comparison campaigns to be launched later this autumn. The agency will wrap services around its products - delivered by search experts, but with a real focus on practical advice. During his tenure at the COI, Galloway managed an annual budget of £30 million and built the UK's foremost new media roster.

Marketing News: Indesit Appoints Line Up for Retail Launch Events

Indesit Company, the UK's leading household appliance manufacturer, has appointed Line Up to launch its 2009 range of Hotpoint, Indesit and Cannon products to independent electrical retailers with two major events in March 2009. The first event will be staged at the Ritz-Carlton in County Wicklow, Ireland, on 10th March. It marks the first time that Indesit Company has staged a dedicated launch in Ireland and over 200 independent retailers from the country are expected to attend. Three weeks later, the UK launch will be held at Battersea Evolution, London. Here, a total of 900 delegates are expected to attend, in groups of 300 at a time, with three shows running between 29th March to 1st April. Each event will feature a mixture of multi-media presentations, interactive product exhibitions and dinner with entertainment. Line Up is providing a complete solution for both events, from design and technical production to video creation and management of all logistics.

Marketing News: Line Up Produces Strategic Event For British Gas

British Gas staged a two day internal event for 800 staff from its Information Systems and Business Processes division this month, produced by live events and experiential specialist Line Up. The strategic event, incorporating the theme of 'One British Gas', was held at Beaumont House, Windsor on 22nd– 23rd July. British Gas employees were invited in four groups of 200 to hear about forthcoming developments via a series of walk-through presentations led by members of the management team. To accommodate numerous important messages, Line Up designed and built a series of presentation spaces designed for 20 people; each was supported by audio visual material and presented by an expert on that particular initiative.

Marketing News: Eloqua success in Europe exceeds 1,000 marketing user milestone

Eloqua, the marketing automation leader and provider of best practice expertise for marketers worldwide, has announced that it has in excess of 1,000 users of its marketing platform in Europe. The key milestone marks the success of the company's award-winning software for marketers. Launched in the UK four years ago, Eloqua's European client base has grown to include more than 120 companies, operating with a network of certified partners. The company's positive impact on sales and marketing effectiveness has attracted appointments by a host of clients from independent marketers to the large global organisations. As testament to the success of Eloqua's insight, it now counts Sony UK Ltd, Schroders, Messe Munchen, Novell, Dun & Bradstreet (D&B) and Colt Telecommunications as customers. Eloqua's success is further highlighted by its recent announcement that it has become cash-flow positive in early 2009 and expects to post a profit for the fiscal year 2009.

Marketing News: 'Made In The UK' campaign from Luminati

All Luminati products are proudly manufactured with care in the UK and their approach to 'keeping it local' benefits many people they believe. Steve Senior, MD of Luminati explains: "At Luminati we are committed to reducing our carbon footprint to help protect the environment and provide a legacy for future generations. We buy locally sourced raw materials from ethical producers with just 10% of our raw materials originating from outside Europe. The business which specialises in fabricating acrylic display cabinets and display units such as poster frames is based in the rural Devon countryside

Marketing News: Clean data helps Manhattan Associates deliver effective marketing campaigns

A new data maintenance service from CRM Technologies is providing Manhattan Associates' marketing department with a 100%, valid and up-to-date data set - helping them focus on successful campaign execution, without being distracted by data quality or integrity issues. Manhattan Associates use the Salesforce.com tool for its marketing activities. The quality of its campaign responses depend entirely on the quality of information within the database, from the start. The company also needed an up-to-date, single view of each contact on a marketing data set - with accurate information derived from different sources. These issues present them with a real challenge of maintaining effective data integrity. CRM Technologies' data maintenance service takes raw data and cleans, matches, de-dupes and finally combines the data using a pre-defined set of business rules and data standards to ensure that the final records are as complete and accurate as possible.

Marketing News: First Advertising Gets Creative with ADTECH

First Advertising, a 100 percent Irish-owned advertising agency and a member of the BBN Global Network (one of the world's leading independent agency networks), who have selected ADTECH's Agency ad serving platform to deliver online display and video ads.With a strong track record of delivering effective, value driven advertising solutions across all media both online and in traditional media, First Advertising is focused on promoting the highest professional and creative standards in the production of advertising. The core of any advertising campaign has to be the creative concept," said Matt Penlington, Studio Manager, First Advertising. "We have a long track record of delivering creative advertising solutions for a wide range of clients, but we recognised the need to assert more control over the upload and delivery of our digital ads. Traditionally we would design the creative but then hand it over to a third party to upload and deliver our online campaigns. This howeve

Marketing News: PURPLE LAUNCHES 'PURPLE PAYBACK' - AN INNOVATIVE NEW CLIENT REWARD SCHEME

Purple, the UK's leading creative sector recruitment consultancy, is set to introduce what is believed to be the first of its kind - a scheme to reward clients for referring Purple's recruitment services. Should the referral result in the placement of a permanent role, Purple will pay £250 towards its placement fee as well as £250 to the referee.Toby Thwaites, Director at Purple said: We believe in investing in client service and keeping our levels of service as high as they can be - this initiative is an extension of that belief. Our clients are generally loyal to us anyway but we think it is fair to recognise and reward that loyalty. The launch of Purple Payback is being supported by a marketing push created by Leeds-based integrated communications agency, Turn Key. This included printed materials and online promotion to complement a targeted e-mail marketing campaign to Purple's database of successful UK agencies.

Marketing News: Pay rises for Sales and marketing Interim Managers

The recession appears to be bottoming out, according to the latest snapshot survey of over 10,000 Interim Managers from leading UK Interim Management provider, Russam GMS. While Interim activity in the market declined by 4% in the six months from January to June this year, it compares favourably with the 11% drop in activity recorded in the six months from June to December 2008. In spite of widespread industry speculation about Interim rates being squeezed downwards, the average daily pay rate fell just £10, from an all time high of £611 in December 2008 to £601. Pay rates for part time Interim managers actually increased from £600 to £602 indicating that companies were still working with Interims but in a more flexible way to suit their tighter budgets. There were pay rises for sales and marketing specialists who saw their daily rates increase 12% from £527 in December to £592 in June this year. Interims working in the pharmaceutical sector also saw their rates shoot up 14

Marketing News: Generating new sales from existing data

You probably have to generate new sales to ensure positive cash flow! So, how do you generate new sales from existing data? The best thing you can do to generate new business is to contact people who are interested in what you have to offer... sounds logical, but how do you find them? You can spend time digging around, making cold calls to people who don't know you exist. That's a great way of meeting new people and some could well turn into business in the longer term... but you may want to generate business a little quicker. What you should do is contact those people you are already doing business with, have a strong relationship with, and ask them if they need more of what you have to offer... or know someone else that does?

Marketing News: How Technology can Revolutionise your Marketing

Ian Liddicoat, Managing Director of EMB Marketing Sciences discusses how technology has revolutionised many aspects of marketing. For those businesses that have achieved significant efficiency gains from marketing technology, there is no doubt that this has changed how marketing functions plan their strategies.

Marketing News: Specific Media Celebrates Milestone 10th Anniversary

A Decade After Inception, Specific Media Maintains Position as Largest Independent Online Media Platform Throughout the past decade, Specific Media has played an integral role in solving the reach and data problems facing brand advertisers by leveraging industry-leading inventory and data technologies to provide the real-time insights, analytics and measurement required to produce media's best ROI. What started with a credit card and the opportunistic vision of CEO Tim Vanderhook, has grown into one of the fastest-growing global online media companies. Today, Specific Media reaches more than 260 million consumers worldwide and is continually ranked among the top media companies by comScore.

Marketing News: Langdale Hotel and Spa "The support from our bankers has been invaluable in making the bedroom refurbishment happen at an uncertain economic time

The Langdale Estate, which began life as a small woollen mill in the 17th Century is now home to one of the Lake District's most sought after and contemporary hotel destinations thanks to continuing support from Barclays Commercial Bank in Manchester. The award-winning 35-acre Langdale Estate set in the heart of the English Lake District is a natural woodland haven with streams, tarns, dotted with massive millstones and offers an impressive choice of Lake District hotel, self catering and timeshare accommodation, together with two distinctly styled restaurants and bars, a traditional pub plus extensive leisure and spa facilities langdale

Marketing News: 80% of businesses affected by a major incident close down within 18 months

Government figures suggest nearly one in five businesses suffers a major disruption every year. Further research suggests 80% of businesses affected by a major incident close down within 18 months, and 90% of those who lose their data are forced to close down within two years. It is in everyone's interest to have as many businesses protected as possible. This initiative has been designed to make professional monitored security and insurance affordable to almost every business, whether that is a small café in a village, an office above a high street or on a business park, shops in town centres or on parade on a housing estate or someone's workshop or a factory at the edge of town.

Marketing News: Targeted ambient media campaign for the Women's British Open

Haygarth has been appointed by Ricoh Japan to run a targeted ambient media campaign in London and Manchester, promoting its sponsorship of the Women's British Open, which runs from 30th July – 2nd August 2009. Supported by a regional promotional PR campaign, the campaign also aims to raise awareness of the new dedicated website, www.ricoh.com/golfsolution, which has been developed by JWT Japan. The ambient media activity features life-sized cut-outs of well-known female golfer Paula Creamer, "the Pink Panther", dressed in a business suit, which are popping up all around busy urban commuter areas until early August.