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Marketing News: IMEX APPOINTS SPINNAKER AS ITS FIRST EVER DM AGENCYNews Release from:
Steph Smith PR IMEX, the worldwide exhibition for incentive travel, meetings and events, has appointed integrated agency Spinnaker following a two way pitch process.
The IMEX exhibition runs over three days in Frankfurt, Germany and plays host to 3,500 exhibitors from 157 different countries. Exhibitors represent national and regional tourist offices, major hotel groups, airlines, destination management companies, service providers and trade associations amongst others. Over 3,700 hosted buyers (who travel and stay free as guests of the organisers) from around 60 world markets also visited the exhibition in 2009, contributing to a total of almost 9,000 visitors for the show's busiest three days in its seven year history. IMEX 2010 will take place over 25 - 27 May and Spinnaker has been appointed to create a marketing campaign incorporating email marketing, direct mail and inserts to increase visitor attendance, with special emphasis on targeting German event and marketing professionals. The budget is undisclosed. Carina Bauer, Marketing & Operations Director of IMEX, said: "We are very excited to be working with Spinnaker on our visitor promotion campaign. They impressed us with their understanding of the market and of our core brand values. We are certain that their expertise and creativity will help to drive our visitor numbers at IMEX 2010.” Robert Goldsmith of Spinnaker said: "We are delighted to be working with IMEX. It's an exciting challenge to be tasked with the promotion of one of the world’s largest incentive travel and meetings shows." - ends - Editors Notes: - The next IMEX takes place 25th – 27th May 2010 at Messe Frankfurt. - All IMEX press releases can be downloaded from http://www.imex-frankfurt.com/press.php - High-resolution photos are available at http://www.imex-frankfurt.com/imexphotos.html - Visitor and buyer statistics can be viewed at http://www.imex-frankfurt.com/stats.html - IMEX is delighted to be shortlisted for the AEO Sustainable Initiative of the Year Award 2009 and is a previous winner of the AEO Trade Show of the Year Award and AEO Best Visitor Experience – Trade Show Award. - IMEX was shortlisted for the UFI (the Global Association of the Exhibition Industry) Best Innovative Web-based Application for Exhibitors Award 2009 - The IMEX Group has launched IMEX America - America’s worldwide exhibition for incentive travel, meetings and events. It will take place at the Sands Expo and Convention Centre at the Venetian/ Palazzo from 11 – 13 October 2011. www.imexamerica.com For more information visit: www.imex-frankfurt.com Media Contacts for IMEX - Kit Watts +44 1273 773002 kit@imex-frankfurt.com - John Sullivan +44 20 7736 4022 john.Sullivan@imex-frankfurt.com - Carina Bauer +44 1273 224956 carina@imex-frankfurt.com Spinnaker - Spinnaker, founded in 2004, is an independent marketing communications agency. - Spinnaker creates direct and digital ideas and communication strategies that build connections between brands and consumers. Spinnaker takes these ideas and strategies across all direct response channels and techniques including advertising, direct marketing, digital marketing, search marketing and sales promotion. - Spinnaker clients include Sony Pictures Releasing, HiPP Organic, School Food Trust, Choice Hotels UK, 3, Merlin Entertainment, The National Bingo Game Association, Explore and Beachcomber Hotels and Resorts. Media Contacts for Spinnaker -Robert Goldsmith, +44 (0)20 7420 8060, robertg@spinnakerdirect.co.uk -Steph Smith, +44 7803 853006, stephsmith00@googlemail.com Related Links
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IMEX, the worldwide exhibition for incentive travel, meetings and events, has appointed integrated agency Spinnaker following a two way pitch process. 