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Marketing News: Vuma Reputation Management to drive Colgate South Africa's "A Million Reasons to Smile" campaign

Johannesburg: Colgate Palmolive South Africa has appointed Vuma Reputation Management to co-ordinate, promote and drive their new "A Million Reasons to Smile" campaign. The campaign kicks off at the start of global Oral Health Month on 1 September, and is being run in partnership with the Department of Basic Education and the South African Dental Association. The focus of the initiative is in offering one million free dental screenings to one million Grade 1's across South Africa over the next year.

Marketing News: Allociné.com launches targeted 'push' video offer thanks to AT Internet's Rich Media module and increases viewed video by 20%

Bordeaux, 22 June 2010 – AT Internet, a leading International web, mobile and social media analytics company is pleased to announce it is working with Allocince.com on optimising video content for its website visitors.

Marketing News: TheAgency helps boost growth for Future's CVG gaming websites

Bath-based media group Future has reported strong growth for its CVG network of gaming websites – attributing the success to a reinvigorated editorial strategy and a new marketing campaign devised by TheAgency.

Marketing News: Fashion website Missguided appoints the7stars to £1m account

Fast fashion website Missguided has appointed media agency the7stars to its £1m media planning and buying account.

Marketing News: Claim 2 Gain appoint Total Media to media planning and buying task

Total Media has been appointed to handle the £500k media planning and buying account for Claim 2 Gain, one of the UK's leading compensation specialists.

Marketing News: Property Marketer ThinkBDW Saves "Thousands of Pounds" With Customer Profiling From Postcode Anywhere

Innovative service offers smart postcode demographic profiling to any-sized businesses

Marketing News: AT Internet's Analyzer NX achieves 2-Star ABCe Accreditation - Web analytics provider gains recognition for data collection methods of two metrics: Unique Browsers and Page Impressions

Bordeaux, 20th July 2010 – AT Internet, a leading International web, mobile and social media analytics company announces its 2-star ABCe accreditation for its web analytics product Analyzer NX. ABCe provides independent auditing and certification of a wide range of digital media including the accreditation of software, systems and solutions. Owned by the media industry in the UK & Ireland, ABCe independently verifies and reports on media performance, providing standardisation of metrics across print, events, digital and evolving platforms.

Marketing News: 3SIXTEEN BRING FLORA IN-STORE ACTIVITY TO LIFE

A RECIPE FOR SUCCESS! As Unilever says fairwell to its Flora Cooking with Schools promotion, celebrity chef Will Torrent cooks up a storm at the prize winning Chandag Junior School in Keynsham, Bristol.

Marketing News: Portrait Software Delivers Automated Predictive Modeling and Scoring to LogicLab

Easy-to-use modeling and predictive analytics tool to drive media buying recommendations for agency clientele

Marketing News: Online Timber Shop Logs 100% Delivery Rate With Postcode Anywhere

Stove fuel business sets e-commerce alight: 2,000 deliveries without a single error, thanks to Postcode Anywhere's address auto-fill

Marketing News: ciao.co.uk mobilises shopping experience

Improved mobile offering hits the UK Ciao, Europe's leading shopping community[1] today announces the launch of its new and improved consumer mobile offering in the UK market. Since January 2009, Ciao has experienced impressive growth volumes in terms of access through mobile devices, trebling in user take-up by over 200% in the last 15 months[2].

Marketing News: Rollins Selects Portrait Interaction Optimizer and Upgrades to EDGE 2020 in Call Centers Relationship Builds on 11-Year Success

Portrait Software, a leading provider of customer interaction optimization software, today announced that Rollins, Inc. (NYSE: ROL) has selected Portrait's Interaction Optimizer (IO) to deploy in all six of its Orkin call centers later this year. The contract was signed in March this year.

Marketing News: Vodafone UK announces major new sponsorship deals giving customers unrivalled access to Fashion, Festivals and Formula One™

Vodafone UK is launching a major reward scheme for all its customers through new, high-profile multi-year sponsorship deals

Marketing News: Tea Promotion Launches to Promote Alice in Wonderland On Disney Blu-Ray & DVD

A high impact campaign launches at the end of May to promote the release of Alice in Wonderland on Disney Blu-ray & DVD. For this launch Disney will undertake a third party brand tie-in with ASDA which involves an exclusive promotion across ASDA speciality teas and the chance to win a 'Mad Hatter themed tea party' and five wondrous summer hampers for runner up prizes.

Marketing News: New launch : Kerry Foods Launches Levi Roots Chilled Caribbean Meals

Leading Consumer Foods company, Kerry Foods, is to launch a range of Levi Roots chilled Caribbean meals. The range brings the sunshine of the Caribbean to the chilled meals sector, with bright, fun packaging, high quality ingredients and generous portion sizes; all of which fit with Levi's mantra 'Put some music in your food!' On shelf exclusively in Tesco from 26th May, the range will be supported by an integrated launch marketing campaign designed and implemented by 3sixteen.

Marketing News: Nivea for Men wishes England football team 'good luck' with Digital Out Of Home campaign

NIVEA FOR MEN, official supplier to the England football team, has today announced the launch of a digital-out-of-home (DOOH) advertising campaign to run during the 2010 FIFA World Cup, specifically aimed at reaching England fans in the days around England games.

Marketing News: Umpf PR Stunt for Whisky Brand

Rocker's gift to new Prime Minister aims to maintain the political status quo.

Marketing News: Splitting the apple – Appletiser taps into consumers' week with day-parted outdoor campaign

London, 18 May, 2010: Coca-Cola Enterprises has today announced the launch of a 3-month national digital-out-of-home (DOOH) advertising campaign for Appletiser, specifically targeted at reaching women at different times during their week.

Marketing News: ciao.co.uk demonstrates brand willingness to communicate directly with consumers

ciao.co.uk releases exclusive findings from Internet World 2010 Figures released today by Ciao UK, Bing's exclusive shopping service and UK's leading consumer community, show the development of brand engagement with social media over the last 12 months. The research, conducted at London's Internet World show in April 2010, spoke to 70 marketers and professionals from the online world. A majority of 75% said that brands have become more comfortable engaging with consumers directly over the course of the last year. 62% said that they have started to engage directly with consumers, end users or clients to shape the future of their business. Of these, one in four (25%) chooses to do so through online forums. More than one in three advertising and e-commerce professionals (37%), said that consumer input has had a positive impact on their business. Perhaps most positively, a total of 64% said that they had responded publically to online criticism – a figure that has almost doubled

Marketing News: SSP UK announce first ever cross-brand promotional campaign in the run up to the world cup

SSP UK, the food travel experts with outlets across major UK train stations and key regional airports, is to launch an innovative promotion across UK railway stations in the run up to the World Cup. The campaign, called 'Get Your Free Kicks' will run from 10th June to the 11th July and involves a "match and win" promotion supported by an integrated marketing campaign designed and implemented by 3sixteen.

Marketing News: Worldwide Adoption of Apps Surges - Conduit Drives 2.14 Billion Interactions with Branded Apps Every Month

San Mateo, Calif – April 28, 2010 – Conduit, the company enabling publishers to distribute their offering directly and through its global network of publishers, today released growth figures for the Conduit Network and the Conduit App Marketplace. According to the company, the Conduit Network of more than 220,000 publishers and 100 million active users is now growing by 19 new users per second. The company attributes this tremendous growth to an increase in the number and quality of web publishers of all sizes that are now leveraging its platform, including hundreds of large brands such as Major League Baseball, Travelocity, Fox News, Time Warner Cable, the National Hockey League, and thousands of smaller communities in more than 120 countries. The Conduit App Marketplace was launched in June 2009 to enable content providers and developers to distribute their apps to members of the Conduit Network. Ten months later, the Conduit App Marketplace is driving impressive results: Web

Marketing News: Graze.com Ruminates On Two Years Of Success With Postcode Anywhere

On track for £5m turnover in 2010, the mail-order food business notes importance of fast and accurate addresses

Marketing News: FMCG World Cup ads risk alienating British consumers

London, 27 April, 2010 – FMCG marketers looking to cash in on this summer's football fever risk scoring an own-goal with poorly targeted advertising campaigns that tenuously link their products to the World Cup, according to the 2010 FMCG World Cup Report from atmAd, the UK's largest Digital Out Of Home advertising network which commissioned independent research of 1,766 British consumers.

Marketing News: Sense announces new features for tweetlection.co.uk - the tool for tracking and analysing election activity on twitter

The latest additions to tweetlection .co.uk provide users with more powerful options to choose exactly which tweets they are viewing. The new options allow tweets to be split by gender and retweets to be filtered out.

Marketing News: Merrell Announces US National Parks Partnership

Merrell, the leading outdoor footwear and apparel brand, is launching a nationwide promotional marketing campaign to support its newly secured status as official outdoor footwear and apparel partner of the US National Parks Foundation. The activity, designed and executed by 3sixteen, will offer consumers the chance to win fantastic holidays to a range of US National Parks and will be supported by 3rd party partnerships, including renowned brands Olympus and Garmin, plus a 'gift with purchase' offer. The campaign will be supported by PR implemented by Capitalize, which will include a media partnership with The Independent running throughout April.

Marketing News: Pizza Hut Targets Pay Day Diners in Nationwide DOOH Campaign

Pizza Hut– the UK's leading pizza restaurant and delivery chain –has today announced that it has created a 12-month media holding on atmAd digital out-of-home screens. The restaurant chain is working with atmAd to drive restaurant footfall by specifically targeting consumers using the cash machine during the last week of each month, coinciding with pay day.

Marketing News: Mediatronica Partners with Conduit to Develop Brand Advertising Platform

Mediatronica, the social media technology and services company, and Conduit®, the company enabling publishers to distribute their offering directly and through its global network of publishers, announced today a strategic partnership designed to help brand advertisers engage and connect with Conduit's global online network of 100 million users by providing Conduit's 220,000 publishers branded applications and content.

Marketing News: KANJO DRIVES INTERFLORA'S SALES ON THE MOVE

Following a hugely successful 2009 Mother's Day campaign, powerful Christmas campaign and more recently a Valentine's Day campaign that attracted over 20,000 entrants and saw the traditional brand interact in the social media sphere, Kanjo has yet again delivered for Interflora in the run up to mum's big day on 14th March.

Marketing News: The Co-Creation Hub - London is the first of a planned number of Hubs across the world

THE CO-CREATION HUB LAUNCHES IN LONDON - In a world where Brands must adapt or die, a new collective made up of organisations, academics and individuals who passionately believe in doing things 'with' people rather than 'at' people, comes together introducing a first co-creation project: Co-Create London.

Marketing News: Ocean Spray appoints Arnold London to EMEA creative account

Drinks giant expands relationship with Arnold into UK, France and Benelux

Marketing News: AT Internet selected to support England's bid to host the 2018 FIFA World Cup™

England 2018 partner with AT Internet to provide actionable web and mobile analytics. Digital marketing is playing a central role in the communication strategy aimed at garnering global support for England's Bid. To ensure consistency and maintain high level of analytic insight throughout the campaign, England 2018 sought a web and mobile analytics solution capable of delivering on their requirements and providing 1st class customer service. AT Internet, a company established in 1995 and now a global player in the web analytics field, demonstrated the most comprehensive and effective solutions.

Marketing News: Marketers balance customer acquisition and retention as economic recovery nears

KDB survey reveals that UK marketing decision makers are moving away from recession strategy aimed at retaining business in favour of a balanced marketing budget.

Marketing News: AT Internet Reveals its Achievements of 2009 - Web analytics vendor demonstrates considerable growth

Bordeaux, 26th January 2010 – AT Internet, leading International web and mobile analytics company announces its achievements of 2009 including a new partner in Brazil and a new Data Centre in China in 2009. AT Internet was founded in 1995 and with 3,500 clients it is now the number one analytics software provider in Europe by number of clients and in France by turnover, as well as measured page impressions.

Marketing News: Comscore names ciao.co.uk Britain's number one Comparison Shopping site

Microsoft's Ciao is named the most visited price comparison site for the first time Figures released from Comscores show that Microsoft's shopping community, ciao.co.uk, was the UK's most visited comparison shopping site in November 2009. Comscore's statistics show that a total of 2.97 million unique users[1] visited the site in the course of the month, demonstrating Ciao's role as an essential tool for the British consumer. Rival Shopping.com's UK site, the previous number one, had 2.25 million visitors in the same period

Marketing News: Comscore names ciao.co.uk Britain's number one Comparison Shopping site

Figures released from Comscores show that Microsoft's shopping community, ciao.co.uk, was the UK's most visited comparison shopping site in November 2009. Comscore's statistics show that a total of 2.97 million unique users[1] visited the site in the course of the month, demonstrating Ciao's role as an essential tool for the British consumer. Rival Shopping.com's UK site, the previous number one, had 2.25 million visitors in the same period.

Marketing News: Ultra All in One range at London's IMAX cinema

Beechams, the cold and flu remedy, has extended its advertising campaign for its Ultra All in One range at London's IMAX cinema.

Marketing News: The epic journey of two meerkats against all the odds

From the rolling dunes of the Kalahari Desert to the cold wastelands of Russia THE JOURNEY OF COURAGEOUSNESS charters the epic journey of two meerkats against all the odds. Starring entrepreneur meerkat Aleksandr Orlov and Head of IT Sergei, the blockbuster biopic unveils the history behind the world famous meerkat.

Marketing News: Dont Just Book it. Thomas Cook it.

Thomas Cook today rolls out its new TV ad featuring ex-England footballer Jamie Redknapp and former pop star wife Louise Redknapp.The TV, print, radio, outdoor and digital ad, by ad agency Campbell Lace Beta, includes the long-running strapline Dont Just Book it. Thomas Cook it. It follows YouGov research, commissioned by the tour operator, which suggests consumers place their overseas summer holiday as their most important annual purchase. Thomas Cook is also offering free kids places, pre-school family offers, single parent family offers, and free meals for kids on selected holidays.

Marketing News: Sedo Launches New and Improved Website

Robust Platform includes Innovative Features and Improved Functionality Designed to Provide the Best User Experience Needed to Successfully Buy, Sell and Park Domains

Marketing News: Merlin Entertainments Group Appoints Tug to Market Its LEGOLAND® Discovery Centres

, the global visitor attraction operator, has appointed search marketing agency Tug (www.tugsearch.co.uk) to manage a multilingual online search campaign for its LEGOLAND® Discovery Centres.

Marketing News: Merlin Entertainments Group Appoints Tug To Manage Its International SEM Campaign For The Dungeons

Merlin Entertainments Group, the global visitor attraction operator behind some of the World's leading attractions, has appointed digital media agency Tug to manage its online campaign for The Dungeons. Merlin Entertainments Group, the World's second largest visitor attraction operator, with brands such as LEGOLAND, Chessington World of Adventures and Zoo, and Madame Tussauds among its portfolio, will be working with Tug to increase revenue across its Dungeons venues in UK cities (London, Edinburgh and York) as well as The Dungeons in Hamburg and Amsterdam. Tug will initially be optimising the Dungeon's new websites in the first steps to improve natural traffic volumes. The new sites are scheduled to go live in December 09. Tug will then roll out an SEO and PPC campaign across the five venue sites. The campaign will focus on driving sales through its online channel on lower attendance days while reducing promotional activity for busier days. Prime audiences will be peopl

Marketing News: smartclip launches interactive video network in the US

European-based company smartclip launches interactive video network in the US in response to growing demand for online video advertising. Europe's leading online video network, smartclip, today officially unveils the US arm of the business with the launch of smartclip North America. Founded 21 months ago in Germany, the network has become an international success story with offices in Germany, Spain and the UK. The interactive network enables media planners and advertisers to harness the full potential of online video advertising by repurposing the professionally-shot videos created for their TV campaigns. Intelligent network technology standardises ad specifications to ensure compatibility with any embedded media player, creating a technology-agnostic approach.

Marketing News: Two Laurel and Hardy-style snowmen, Stan and Ollie star in Woolworths seasonal push

Woolworths will launch a major campaign this month - its first since relaunching as an online brand in June. The campaign centres on two Laurel and Hardy-style snowmen, Stan and Ollie, and carries the tagline: 'Back online with more toys than Santa.' The push, created by The Brooklyn Brothers, comprises a range of TV ads highlighting the Christmas must-have toys and press ads directing consumers to the Woolworths range.

Marketing News: Looking for a person or organisation that can help setting up UK sales channels for consumer IT and entertainment products mainly from Asia

Hi Will Good to talk to you. As discussed briefly; in short, we are looking for a person or organisation that can help setting up UK sales channels for consumer IT and entertainment products mainly from Asia. I really don't know a lot more than this at present but we are working with established contacts in Germany and Belgium who are working to set this up across key markets. Their client has good contacts in the region and wants to have the sales and marketing services set up in each region.

Marketing News: CHORDIANT SURVEY FINDS BANKS' CUSTOMER SERVICE TEAMS STRUGGLING TO DELIVER ON MARKETING STRATEGY

Chordiant Software, Inc. a leading provider of Customer Experience (Cx™) software and services, today released the results of its 2009 UK Retail Banking Survey which analysed marketing trends in the industry. The survey found that there is a significant gap between a marketers' vision and the reality of what customer service representatives can actually deliver in support of a bank's various marketing campaigns. 72 percent of marketing managers in the UK's retail banks believe that there has been a greater focus on retaining customers in light of the economic downturn, but nearly half of all customer service representatives questioned said they do not have software which supports them in conversations with customers who want to leave the bank.

Marketing News: Sedo announces latest insight on driving traffic to websites

Sedo, the leading online domain marketplace, today highlights ways to effectively drive traffic to a website with independent research[1] showing that keyword domains can improve ad conversion rates, especially when the domain extension is an exact match to the product or service, increasing conversion rates by up to 105 per cent. Additional research also shows that over half (52 per cent) of internet users type keywords directly into their browsers when searching for a product or service, giving a strong indication of the value these domains have when it comes to increasing traffic. To coincide with the release of these findings, Sedo has gathered some of the most valuable .co.uk domains including watch.co.uk, isp.co.uk and affiliatenetworks.co.uk which will be sold at a fixed price on a dedicated page. In the eyes of the consumer, ownership of a keyword domain can also serve to position the company's authority over a particular good or service and the domains are expec

Marketing News: Manchester City FC Site takes the glory as the 2009 Sitecore Site of the Year - UK

Manchester City Football Club's new website takes first place at the Sitecore 2009 Site of the Year Awards - UK– hosted by Sitecore, a leading provider of .NET Web Content Management System (CMS) software Top category awards also presented to Kia Motors, Audley Travel, JISC, Victim Support, Zuken and Ellesse At the recently held Sitecore 2009 Site of the Year Awards - UK– hosted by Sitecore, a leading provider of .NET Web Content Management System (CMS) software – the new Manchester City Football Club (www.mcfc.co.uk) website, built by Sitecore implementation partner Aqueduct, grabbed top honours. The Manchester City FC site, designed by Poke, was commended as the best showcase example of the innovative use of Sitecore technology in the year 2009. Kia Motors (implementation partner E3 Media), Audley Travel (True Clarity), Zuken (3Sixty), Ellesse (Athlon Production) and Victim Support and JISC (Eduserv) also picked up best in category awards. Each year Sitecore's Site of th

Marketing News: Healthy refresh for AXA PPP Healthcare website

AXA PPP healthcare – one of the UK's leading medical insurers – has revamped its website (www.axappphealthcare.co.uk), improving access and functionality. The redesign reflects AXA's recently launched brand promise 'redefining / standards' and aims to reflect this in every visitor's online journey. To improve the site's appeal and functionality, AXA PPP went back to basics, undertaking extensive structured user research to help it better understand consumers' preferences and concerns. Their feedback has been instrumental in helping the healthcare insurer to develop a more accessible, simpler-to-navigate platform. AXA PPP's head of e-Business, Richard Cooper, said: 'To make the site more engaging, we have employed strong imagery, creating visual connections that reflect our brand values, whilst ensuring there is a clear call to action at each step of the visitor's journey. 'We have also reviewed and tailored our content to ensure we maintain our strong search positions.'

Marketing News: Agency:2 takes Social Media Expertise to the US with opening of new San Francisco office

agency:2, the successful UK social media agency, is to open its first office outside the UK. It has chosen to open in San Francisco. Following two successful years of operations for global brands in Britain, agency:2, the UK's original social media agency, is to open its doors in San Francisco. The new office will be established by Ian Brown, a former colleague of Joel Davis, founder of agency:2. They worked together on the client side for eFinancialCareers, one of the world's largest job boards. agency:2 was established in London in 2007 and was the first agency to use the term "Social Media Agency". The agency promotes brands within influential user-generated sites and delivers measurability through the use of a proprietary Social Media Tracking Tool. agency:2's client list currently includes global brands such as Microsoft, Mastercard, HP and Dow Jones.

Marketing News: Lasting Tribute celebrates Grandparents Day with half-price dedicate a tree offer

LastingTribute.co.uk - the UK's largest online memorials website - is offering a dedicate-a-tree service at half price in honour of National Grandparents Day on Sunday October 4.Grandparents are a vital part of family life, providing strength, comfort, wisdom and fun and they deserve a special day in their honour. It's clear at Lasting Tribute - the UK's largest online memorial website - that memories of happy times with gran and grandad last a lifetime. Lasting Tribute's managing director, Elaine Pritchard, said: We see hundreds of grandchildren - some now adults - posting loving tributes and fond memories of their grandparents. So, in honour of Grandparents Day (Sunday October 4) Lasting Tribute is offering anyone the chance to dedicate a tree to the memory of a grandparent, in partnership with The Tree Appeal, for just £9.99 - half the usual price of £19.99.

Marketing News: Don't panic! Block Interactive and Penguin announce the launch of www.6of3.com

Block Interactive and Penguin have announced the launch of www.6of3.com the pan-galactic, pan-publisher website promoting the autumn publication of 'And Another Thing …', by Eoin Colfer, the sixth book in the 'The Hitchhiker's Guide to the Galaxy' trilogy.

Marketing News: 48% of British families go without a summer holiday to save money

Research released from Europe's largest online shopping community Ciao suggests that limited family budgets are changing the way that parents are treating their children. The survey asked people across Europe whether the credit crunch had impacted their family budgets and revealed that school holidays have been hit across the board. Key facts from British respondents: ¨ 48% of people have decided to go without a family holiday, choosing to spend the summer at home instead ¨ 43% say they are now encouraging their children to treat their pocket money more seriously, either saving it or thinking more carefully about what they want to buy. Only 8% still say that kids should spend it on whatever they want ¨ 69% are spending less on school holiday treats than they have in previous years Perhaps most telling were the results around children's birthdays: ¨ 30% are spending less on their children's birthday presents than they have in previous years ¨

Marketing News: Ciao UK announces double rewards for reviews posted in September

Ciao, Europe's leading comparison shopping community has today announced the launch of an exclusive promotion throughout September offering users double incentives on reviews. This promotion will also provide an additional bonus of £1 for the first review written by every new Ciao member. In addition, each week, 10 members who write a review will win one of a number of prizes including a Nintendo Wii, Microsoft Xbox, digital cameras and Amazon vouchers up to £100.

Marketing News: SPINNAKER CREATES ONLINE CAMPAIGN FOR SONY PICTURES' DISTRICT 9

Sony Pictures Releasing is due to open the Peter Jackson-produced film District 9 in the UK on Friday 4th September and Spinnaker has created both seeding activity and an online campaign for the film's release. The film recently opened in the US at No 1. To reflect the real life documentary feel of the film and bring the alien Sci-Fi content to life Spinnaker, who work across all of Sony's UK releases, has set up a phone line for human beings to call and report non-human activity – as part of the seeding phase. The phone line is being promoted via the Google Ad Network, on press releases and via email signatures from the Sony Pictures team. Since the line went live there have been hundreds of callers leaving messages about alien sightings in the UK.

Marketing News: ORANGE PARTNER WITH MOBILE INTERACTIVE TECHNOLOGY TO POWER ORANGE 'BRIGHT TOP UPS'

Mobile Interactive Technology (MIT), the operational technology business that is part of Mobile Interactive Group (MIG) is powering Orange UK's 'Bright Top Up's' an instant win programme for the Pay As You Go market, which launched on 30th April. The instant win platform supports: · Delivery of millions of prizes each month · 1 in 3 chance to win a really great prize with every top up · Physical prizes which are sent to an address as determined by the wining customer · Customers win real time instant prizes irrespective of the amount they top up · Simple redemption mechanic for winners of mobile prizes, reply 'yes' via sms to claim prize Every time a customer tops up with Orange 'Pay As You Go' (PAYG) by any amount, they have a one in three chance of instantly winning a prize.

Marketing News: SAATCHI & SAATCHI X TO HELP ELLA'S KITCHEN COOK UP A STORM AFTER FOUR-WAY PITCH

Shopper marketing experts Saatchi & Saatchi X today announced it has beaten The Big Kick, Billington Cartmell and Chemistry to become the central retained agency for Ella's Kitchen, the natural and organic food brand just for kids. Saatchi & Saatchi X has been tasked with building brand awareness for Ella's Kitchen and driving customer trial and loyalty across its natural and organic product range. The agency will be responsible for creating a truly 'till to TV' strategy encompassing packaging, TV, sponsorship, press, digital advertising and in-store retailer activity. Saatchi & Saatchi X will also be responsible for driving registrations on Ella's Kitchen's 'Friend's database' at www.ellaskitchen.co.uk .

Marketing News: Adverts placed on the more mainstream social networking sites are unlikely to be effective as direct marketing tools

Affiliate network, LinkShare, has released results from its latest piece of consumer research, showing that adverts placed on the more mainstream social networking sites are unlikely to be effective as direct marketing tools. The research, which surveyed 2,000 consumers, found just 5% of respondents considered adverts on professional social networks, such as LinkedIn and just 9% of adverts on personal social networking sites, such Facebook helpful in assisting their purchasing decisions on the web. Only 4% of those surveyed had previously clicked through on a banner advert displayed on a social networking site, which questions the current effectiveness and quality of adverts used by brands in this less traditional marketing space.