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Marketing News: Dont Just Book it. Thomas Cook it.
Thomas Cook today rolls out its new TV ad featuring ex-England footballer Jamie Redknapp and former pop star wife Louise Redknapp.The TV, print, radio, outdoor and digital ad, by ad agency Campbell Lace Beta, includes the long-running strapline Dont Just Book it. Thomas Cook it.
It follows YouGov research, commissioned by the tour operator, which suggests consumers place their overseas summer holiday as their most important annual purchase.
Thomas Cook is also offering free kids places, pre-school family offers, single parent family offers, and free meals for kids on selected holidays.
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Marketing News: Manchester City FC Site takes the glory as the 2009 Sitecore Site of the Year - UK
Manchester City Football Club's new website takes first place at the Sitecore 2009 Site of the Year Awards - UK– hosted by Sitecore, a leading provider of .NET Web Content Management System (CMS) software
Top category awards also presented to Kia Motors, Audley Travel, JISC, Victim Support, Zuken and Ellesse
At the recently held Sitecore 2009 Site of the Year Awards - UK– hosted by Sitecore, a leading provider of .NET Web Content Management System (CMS) software – the new Manchester City Football Club (www.mcfc.co.uk) website, built by Sitecore implementation partner Aqueduct, grabbed top honours. The Manchester City FC site, designed by Poke, was commended as the best showcase example of the innovative use of Sitecore technology in the year 2009.
Kia Motors (implementation partner E3 Media), Audley Travel (True Clarity), Zuken (3Sixty), Ellesse (Athlon Production) and Victim Support and JISC (Eduserv) also picked up best in category awards.
Each year Sitecore's Site of th
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Marketing News: Agency:2 takes Social Media Expertise to the US with opening of new San Francisco office
agency:2, the successful UK social media agency, is to open its first office outside the UK. It has chosen to open in San Francisco.
Following two successful years of operations for global brands in Britain, agency:2, the UK's original social media agency, is to open its doors in San Francisco. The new office will be established by Ian Brown, a former colleague of Joel Davis, founder of agency:2. They worked together on the client side for eFinancialCareers, one of the world's largest job boards.
agency:2 was established in London in 2007 and was the first agency to use the term "Social Media Agency". The agency promotes brands within influential user-generated sites and delivers measurability through the use of a proprietary Social Media Tracking Tool.
agency:2's client list currently includes global brands such as Microsoft, Mastercard, HP and Dow Jones.
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