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CRM
Marketing News: FAMILIES FRET MOST AS EFFECTS OF RECESSION HIT CONSUMER SPENDING
Families have suffered more than any other consumer group during the recession and have been hit hard in the pocket throughout the year so far, according to research released today.
The depth of the recession since the start of the year has had a major impact on those most likely to have a partner and children, with three-quarters of people in the family age bracket (35 to 44) having made cutbacks over the last few months.
The survey by customer insight specialist G2 Data Dynamics, conducted among its UK-representative ViewPoint panel of 30,000 UK consumers, shows that despite recent reports of an increase in consumer confidence, the severity of the credit crunch has led to a seismic shift in consumer spending and saving patterns.
Women seem to be more frugal than men, with 69 per cent of the fairer sex claiming to have slashed their spending since the turn of the year, compared to 58 per cent of men. Meanwhile, 32 per cent of men say they haven't cut back, but only one-
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Marketing News: Star launches on-demand CRM service making it accessible and affordable to companies of all sizes
Star CRM service offers easy-to-use sales, marketing and customer service automation solution optimising Microsoft Dynamics CRM technology.
Star, a provider of on-demand computing and communication services for UK businesses, has launched a new pay-as-you-go Customer Relationship Management (CRM) service that allows companies to enjoy the benefits of improved customer intelligence and more efficient sales and marketing operations at an affordable price.
The new on-demand service requires no up-front investment in hardware and software and eliminates the traditional problems of prohibitive cost, lengthy deployment and difficult integration with legacy platforms which have long dogged CRM deployments in the past.
The CRM service, which is available from £19.99 per user per month*, is the latest managed business service to be rolled out by Star, adding to its existing suite of IT and communication services which include business email, connectivity, hosting, networking, sec
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Marketing News: How to Retain the Loyalty of the Credit-Crunched Customer
Leading loyalty specialist The Logic Group advises business of the key characteristics of a successful loyalty programmes.
As UK businesses struggle to retain the custom of credit-crunched consumers, loyalty specialist The Logic Group is today revealing important guidelines on how to initiate a successful customer loyalty programme. The essential principles are being released in response to a Logic Group and Ipsos MORI survey of 2,000 consumers*, which revealed that 46% of Britons feel they are not part of a loyalty programme.
Furthermore, those that were part of a scheme felt indifferent about them; in the retail sector 51% felt 'fairly satisfied' with the benefits of schemes, while only 24% in retail and 13% in financial services described themselves as 'very satisfied'.
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