Marketing News: Survey reveals consumers expect to have less to spend after the general election

News Release from: Fieldworks
05/05/2010
Empathica,Gary Topiol, Customer Experience Management

More than a third of consumers believe they will have less money to spend following the general election, according to a survey of more than 300 consumers, conducted by Empathica, a customer experience management expert.

May 05^th, 2010, Birmingham – More than a third of consumers believe they will have less money to spend following the general election, according to a survey of more than 300 consumers, conducted by Empathica, a customer experience management expert.

315 consumers were asked what impact the results of the May 6^th general election may have on their spending. Only 1% of consumers expect to have brighter financial prospects following the election, while 36% are unsure of how the election will affect how much money they have.

Uncertainty around the general election is contributing to a continued trend of belt-tightening among consumers. 21% of consumers who expect to spend less in the coming months are saving for unexpected events around the corner, including the prospect of post-election tax rises or spending cuts.

Gary Topiol, Managing Director at Empathica, said, “These findings show that the general election and current state of the economy is still a cause of concern for the general public and consumers are remaining cautious over their spending habits. Therefore it is imperative that retailers work harder to deliver outstanding customer service to help build customer advocacy and support business growth during this time.”

The survey also revealed a range of customer concerns regarding their spending plans for 2010. One shopper said that a change in spending habits will be dependent on the election result and whether job prospects improved, while another said that they would be spending any spare cash to make improvements on their homes.

 More information:

 Tanya Pring                                                

Fieldworks Marketing                                  

Tel: 01435 873080                                    

tanya@fieldworksmarketing.co.uk

 Gary Topiol

Empathica

gtopiol@empathica.com

 About Empathica

 Empathica provides Customer Experience Management programs to over 200 of the world’s leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting.

Annually, Empathica’s 30 million customer surveys in 17 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada and also has offices in Birmingham, England and Alpharetta, GA, in the United States. For more information about deriving actionable insights that enhance a brand’s operational excellence, visit Empathica at www.empathica.com