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Case Studies

Marketing News: Celloglas finish Creative Review March Issue, celebrating 30th Birthday

Creative Review is celebrating their 30th Birthday this month with an extra special March issue. The cover has been finished by Celloglas, with Magenta Cellofoil on the CR logo and Highbuild UV in selected areas.

Marketing News: Tarrystone Consultants : Brand Nourishment : Is your brand being starved by Google and the digital marketing age?

It's time to nourish your brand back to life. Last year saw the spend online overtake traditional media. And that spend is mainly down to the new kid on the marketing block. He's got bigger and grown faster than anyone could have imagined. Right before our very eyes. Although he doesn't own the block (nobody does) he runs it and manipulates it in a ways that are deeply unfathomable yet equally pervasive and comprehensive as any of the bros in The Wire. That kid is Google, well two kids actually, and the block is Marketing. And if you are reading this we are all marketers and it has to be our concern. The most read page in the world, sorry, the most seen screen on the planet, is the Google search page.

Marketing News: PLANTING THE FOUNDATIONS OF THE HOME

Case Study: The Killinghall Project Two green fingered garden gurus, Maxine Nelson of Garden Design by Max Nelson and David Massey of David Massey Garden Construction were commissioned by Jayne and Matt Johnson to work on The Killinghall Project, a beautiful, grand, rendered and painted property in the idyllic setting of Harrogate with a 66 x 28.5 metre garden in need of being transformed into an area suitable for the leisure, pleasure and play which make up the family's lifestyle...

Marketing News: Morrisons Lets Grow is a highly successful national reward scheme that inspires a healthier lifestyle

Morrisons Lets Grow is a highly successful national reward scheme that inspires a healthier lifestyle through the practical experience of growing fresh fruit and vegetables within the school grounds. The initiative provides schools with gardening tools and equipment through a voucher scheme with customers being rewarded with one Lets Grow voucher with every £10 spent. In creating a sub-brand for Morrisons, we had to ensure that the name, the logo and the creative identity would fit within the Morrisons brand, which at the time was still relatively new.

Marketing News: Sitecore fills Web CMS vacancy at Totaljobs Group

Sitecore central to Totaljobs Group's strategy for becoming UK's premier online recruiter

Marketing News: Search marketing delivers the best results (33%); search and email still constitute the core of a solid online media plan

Senior marketers were asked which components of their current digital marketing programs—search, email, display advertising, social networking, and mobile advertising—delivered the best results. Only 11% cited social networking—an especially striking figure when you consider that consumers spend 13% of their online time on social networks, and this percentage is likely to grow.

Marketing News: New case study : Jetbird: Preparing for take-off

Background Jetbird is a pan-European, on-demand private jet service that facilitates fast, affordable and convenient travel. It brings the benefits of business jet travel to customers whose time is valuable but for whom the costs of such journeys had previously been prohibitive. The first European private jet airline to offer an online booking system, Jetbird provides an answer to business travellers wanting an alternative to the current high-cost options. It also aims to appeal to 'luxury leisure' travellers looking for additional options to commercial flights. Founded in 2006, Jetbird selected StrategicFusion in mid-2008 to complete an end-to-end project that would define the brand, language and visual identity ahead of the company's launch in September 2009. Brand challenges As a new company with a proposition that, whilst similar, was not directly comparable to other private jet offerings, Jetbird recognised that a key task was to attract and engage with its targ

Marketing News: PM needs to consider his social media reputation, according to new audit carried out by Yomego

Gordon Brown has a lot of ground to make up with Britain's 30 million online social network users when he stands up to make his keynote speech at Labour conference this week. That's the key finding of a comprehensive new audit of the Prime Minister's online reputation carried out by social media agency Yomego. With David Cameron's reputation in the world of twitter, facebook and the blogging community ranked 20 points higher than his nearest adversary, Gordon Brown's headline appearance at his party's annual conference in Brighton presents a critical opportunity for the Prime Minister to improve his social media reputation as the general election campaign begins in earnest. Out of a possible 100, the Prime Minister scored a disappointing 42.59 in the audit which measures the volume and newness of social media 'noise' and whether it is positive or negative. In Mr Brown's case there was lots of noise but opinion was almost universally unenthusiastic with his 'sentiment' score l