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Company Information
Marketing News: Company Information : 3663 shares data with SalesOut to understand business performance, target sales opportunities and improve supplier relationships
SalesOut, the provider of actionable insights to the FMCG industry, today announces that 3663 has joined its data sharing programme to gain insight into the performance of the business, identify sales opportunities and improve the quality of its supplier relationships.
The SalesOut system is currently being used by the 3663 trading team, with plans to roll this out further to trade marketing and field sales. 3663 is talking to suppliers about how the system could enhance their relationship with 3663 and their foodservice customers.
3663 is the UK's leading foodservice company, with 22,000 customers in Business & Industry, Education, Healthcare, Hotels & Restaurants, Pubs & Bars and Travel & Leisure.
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Marketing News: ASDA tunes into customer feedback
ASDA, the leading UK grocer, has launched a new way to find out what its customers think of its 367 stores, using driveExperience from Empathica, a customer experience management expert.
ASDA has introduced Empathica's driveExperience solution to solicit feedback from its customers through the till receipt, inviting them to give feedback by freephone or Internet. Over 250,000 customers have taken advantage of this opportunity to 'tellASDA' since its launch earlier this year.
Feedback is analysed by Empathica and shared with ASDA colleagues, both at Head office and in stores, who will be able to monitor customer service levels and exploit strengths to put right any perceived problems.
A spokeswoman for Asda, said, "We have many different ways of getting customer feedback but Empathica's Management program is much more instant and gives us another real avenue of showing customers that we are reacting to queries both nationally and locally."
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