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Company Information

Marketing News: The Oxford Research Agency rebrands as Future Thinking, appoints leader for new US office

The Oxford Research Agency is changing its name to Future Thinking as it announces the opening of its first office in the US under the leadership of George Ciardi, who becomes global head of volumetric forecasting.

Marketing News: Emailvision brings in Francisco Partners

Francisco Partners, one of the world's leading technology funds, has joined Emailvision to support its international expansion and market leadership ambitions. Francisco Partners is leading a consortium that already controls 86.7 per cent share in the company, which is the world's fastest growing email service provider (ESP). The partnership will enable Emailvision to strengthen its presence in existing markets, as well as expand into new ones – making its offering truly global. It will support the company's ambition to reach over 10,000 clients worldwide over the next 3 years. The fund will also help accelerate the development of Campaign Commander, Emailvision's pioneering software service for email marketing. Emailvision is now accelerating investments in talent and resources across all departments of the company.

Marketing News: Nationwide is Britain's most trusted financial service company according to a new online YouGov survey

Nationwide is Britain's most trusted financial service company according to a new online YouGov survey commissioned by integrated marketing communications agency Baber Smith. The Insight Survey by Baber Smith, which this year explores consumer trust in the retail and financial services (FS) sectors, reveals Nationwide as the most trusted financial services company in Britain with 15% of consumers rating it as one of their top three most trustworthy financial services companies. Co-operative Bank (12%) and Barclays (10%) complete the top three most trusted companies within the FS sector. Northern Rock and Admiral Insurance came out bottom of the survey with just 1% (please see appendix for the full list.)

Marketing News: Co-creation planning agency Face and Rosenblatt expand collaboration

Face extends collaboration with Rosenblatt, and start sharing resources as well as physical space.

Marketing News: Internal promotions at The Oxford Research Agency

The Oxford Research Agency makes internal promotions, add Baret to FMCG team......... and moves offices.......

Marketing News: Future Constructor and Architect Magazine file now available from Intermedia Global

Intermedia Global are pleased to announce management of the Future Constructor and Architect Magazine file, available via telephone, email and postal. This highly selectable database covers key decision-makers within the construction and architectural industry. The list will appeal to a broad range of companies and is an excellent direct channel to the UK's foremost architect decision-makers. Along with principal, senior and associate architects, other job titles include: estimator, site manager, surveyor, purchaser, contracts manager and project manager all in small, medium and large organisations. This list would be suitable for anyone trying to reach contacts responsible for purchasing or influencing purchasing behaviour of others.

Marketing News: Experian Hitwise identifies the brands topping the World Cup sponsorship league

South African Airways tops the list for the w/e June 12th Heineken in second place; beer companies make up 4 of the top 5 performers 12-fold increase in searches for England goalkeeper Robert Green 13% increase in UK Internet visits to Gambling websites 1 in every 144 UK Internet searches currently World Cup related London, 15 June 2010 - Experian Hitwise, the leading online competitive intelligence service, today reveals that South African Airways was the brand that benefited most from its sponsorship of the FIFA Football World Cup last week. UK Internet searches for the South African Airways brand (one of the South African team's official sponsors) increased by 129.2% between the week ending June 5th and the week ending June 12th. South African Airways' Experian Hitwise World Cup Brands Index score increased from 109 for the week ending June 5th to 250 for the week ending June 12th.

Marketing News: Research : James Lovett and Mark Pugh have launched Immerse

UK researchers James Lovett and Mark Pugh have launched Immerse, an agency promising a 'refreshing & rejuvenated approach to the traditional client-agency relationship'. Co-founders Lovett, formerly of Ipsos MORI, and Pugh, formerly of Grass Roots, share the belief that research is 'a powerful tool in facilitating business change but is often under-utilised.' Based in St. Albans, Immerse Research & Consulting Limited will support research with 'creative & vivid communication' and 'thoughtful & inventive consulting'. The pair's main areas of expertise are financial & professional services, telecoms and retail research.

Marketing News: Oxford Research Agency takes stake in Ireland's largest social media and PR firm

Oxford, 12th May 2010 –The Oxford Research Agency (TORA) is investing €500,000 in Simply Zesty, Ireland's largest social media firm, which boasts a client list including Vodafone, Nokia, Universal Films and the Body Shop.

Marketing News: Ronni Guggenheim: "We will conduct an aggressive strategy" – interview for ooh-TV

Ooh-TV spoke with Ronni Guggenheim, CEO Minicom Digital Signage (MDS). It reveals the ambitions of his company, which recently raised $ 6M, from venture capital companies.

Marketing News: TORA : International Expansion For The Oxford Research Agency - new offices in North America and mainland Europe

The Oxford Research Agency (TORA) has revealed plans to open new offices in North America and mainland Europe. Chris Sinclair becomes chief executive officer of the expanded group, with the remit of driving international expansion. Meanwhile Andrew Tharme becomes managing director of the UK business. Sinclair and Tharme led a management buy-out of the company in April 2008, backed by venture capital support from Next Wave Ventures and Clydesdale Bank.

Marketing News: Research : UK research and consulting group Cello has described 2009 as a 'solid year'

UK research and consulting group Cello has described 2009 as a 'solid year', despite posting slight declines in headline operating profit (£5.6m, from £6.5m in 2008) and operating income (£36.3m, from £37.9m in 2008). Overall, Cello posted a pre-tax loss of £5.8m compared with a profit of £4.2m in 2008.

Marketing News: Brandbank continues to be the UK leading grocery retailer's only supplier of online photography and branded pack information

Tesco Case Study Background: Tesco is the UK's most high profile supermarket and one of the world's leading international retailers. Tesco.com was launched in 1999 with a major re-launch in 2005. Tesco is the largest online grocery retailer in the world and recognises that product images and pack information are essential for online shopping. Customers must be able to visualise products and have access to full label information to allow them to make more informed purchases.

Marketing News: Company Information : Whole Foods Market offers natural and organic produce available to buy online

Whole Foods Market has launched an online grocery shop, in addition to its five London stores. The site offers natural and organic produce available to buy online, as well as hampers and fruit to be delivered within two to three days. Marketing Magazine reports that the company are planning to expand in the UK again, after their last bid failed. It had planned to open up to 40 stores around the country, but financial circumstances stopped this from happening, after it made a loss of £35.9 million in the year running to September 2008. It now plans to open stores in a format which will be between the size of its flagship Kensington store and its four smaller stores based in the capital. Jeff Turnas, who took over as Whole Foods Market's UK region president in March 2009, says he will be overseeing plans for a successful new start.

Marketing News: Sitecore Expands into Japanese Web CMS Market

Sitecore announces opening of office in Japan

Marketing News: TagMan Closes $1.3 Million First-Round Investment

TagMan, the one-tag/pixel solution to the problems of online campaign tracking, today announced it has closed a first-round of external financing led by Cambridge Angels and the London Business School E100.

Marketing News: EasyInsites recognised as one of the UK's smartest small businesses

The Smarta 100 is the ultimate business accolade, recognizing the UK's smartest small businesses. Smarta.com has uncovered remarkable companies who have gone the extra mile to differentiate themselves from the market or found clever ways to compete, from their marketing plan to their ethical stance. The result is a fascinating insight into the unique business ideas that are thriving in the current economic climate. The finalists proved to the judges that they have what it takes to run a successful venture, from spotting a new opportunity to making it a reality. And the high-profile panel were delighted to see that ambitious people are saving hard and raising finances to turn their ideas into flourishing businesses.

Marketing News: Company Information : 3663 shares data with SalesOut to understand business performance, target sales opportunities and improve supplier relationships

SalesOut, the provider of actionable insights to the FMCG industry, today announces that 3663 has joined its data sharing programme to gain insight into the performance of the business, identify sales opportunities and improve the quality of its supplier relationships. The SalesOut system is currently being used by the 3663 trading team, with plans to roll this out further to trade marketing and field sales. 3663 is talking to suppliers about how the system could enhance their relationship with 3663 and their foodservice customers. 3663 is the UK's leading foodservice company, with 22,000 customers in Business & Industry, Education, Healthcare, Hotels & Restaurants, Pubs & Bars and Travel & Leisure.

Marketing News: Sitecore expands global Web Content Management presence with significant revenue growth and strong customer demand

Sitecore, the leading provider of .NET Web Content Management System (CMS) software, today announced that the company closed the fiscal year 2009 with more than 40 percent revenue growth worldwide over the previous year. Despite a severe global economic slowdown, Sitecore continues to achieve record-breaking revenue and expand globally. Customer satisfaction remains high, with more than 96 percent of global customers renewing their maintenance agreements. Consistent with its business model, approximately 94 percent of Sitecore's revenue comes from new license sales and maintenance, 5 percent from training, and less than 1 percent from customer enablement services. Sitecore's strong partner base has expanded to more than 400 certified partners worldwide, and more than 2000 certified developers. The company has expanded worldwide to 160 employees, with more than 50 percent in technical and R&D positions.

Marketing News: Zen Research offers buyers something to contemplate

Zen Research, a new fieldwork company for all industry sectors, from FMCG's to medical, launched this month under the directorship of Al Anderson. The new business will cover all major UK cities UK and offer a multitude of methodologies.

Marketing News: Flybe has emerged as a potential runner in the race to buy BMI

Flybe has emerged as a potential runner in the race to buy BMI from Lufthansa. The regional carrier is being tipped to make a joint bid with British Airways. Flybe is understood to have registered its interest in buying part or all of BMI, according to the Times. It could possibly tie-up with BA, which has also expressed an interest in buy BMI but might fall foul of competition regulators as a sole bidder due to its dominant share at Heathrow. A successful bid by Flybe would avoid problems with competition watchdogs, and would also thwart Virgin Atlantic, which is considering its own bid for BMI. BA already holds a 15% stake in Flybe, but has dismissed speculation of a joint bid, saying: "We are not in discussions with Flybe on this issue."

Marketing News: ASDA tunes into customer feedback

ASDA, the leading UK grocer, has launched a new way to find out what its customers think of its 367 stores, using driveExperience from Empathica, a customer experience management expert. ASDA has introduced Empathica's driveExperience solution to solicit feedback from its customers through the till receipt, inviting them to give feedback by freephone or Internet. Over 250,000 customers have taken advantage of this opportunity to 'tellASDA' since its launch earlier this year. Feedback is analysed by Empathica and shared with ASDA colleagues, both at Head office and in stores, who will be able to monitor customer service levels and exploit strengths to put right any perceived problems. A spokeswoman for Asda, said, "We have many different ways of getting customer feedback but Empathica's Management program is much more instant and gives us another real avenue of showing customers that we are reacting to queries both nationally and locally."