Marketing News: Sitecore Expands into Japanese Web CMS Market

News Release from: BondPR
26/02/2010
web content management, WCM, web marketing,

Sitecore announces opening of office in Japan

Former Microsoft Senior Business Manager to Lead Sitecore Japan Office

Tokyo, Japan, & London, UK, 26 February 2010 – Sitecore, the leading provider of .NET Web Content Management System (CMS) software, today announced the establishment of a Japanese office, its first business base in the Asia region.

To lead the Japanese effort, Sitecore has hired Masayuki Katayama as President of Sitecore Japan. Mr. Katayama has worked in the IT industry for more than 20 years in both Japan and the United States, and has led a multi-cultural global business to success at his former position at Microsoft Corporation.

Sitecore provides CMS software, online marketing automation and analytics, intranet portal and other solutions in more than 40 countries. Sitecore’s flagship product, Sitecore CMS, is the leading enterprise Microsoft .NET based Web CMS, and it is currently used by more than 1,750 companies and government organisations including Lloyds of London, Mazda, Siemens, Toshiba, Manchester United F.C. and the United States Department of Defense.

“It is a significant strategic move for Sitecore to have established its first business base in the Asian region, and that it is located in Japan,” said Michael Seifert, CEO, Sitecore. “We believe there is a growing and unfulfilled market for Sitecore solutions here, and several impressive Japanese companies have already adopted Sitecore in other countries and are satisfied by the quality and return of investment Sitecore brings. With Masayuki Katayama’s leadership, we are confident Sitecore Japan will provide valuable solutions for many new customers.”

Commenting on his appointment as president of the Japanese office, Masayuki Katayama said, “I am very much looking forward to offering Japanese companies and public sector organisations the kind of experiences that Sitecore customers throughout the world are already benefiting from. Starting today, we aim to provide the best products, services and programs for the Japanese market.”

Sitecore Japan will be working closely with its partners as they provide creative capabilities, Web design and integration services based on Sitecore CMS software. The result, for end customers, will be high- performance next-generation Web solutions that help increase revenue, lower costs, and build online success.

About Sitecore Japan Co., Ltd.

Establishment:             January 4^th, 2010

Office location:           Kayabacho 3-3-10, Nihonbashi, Chuo-ku, Tokyo 103-0025, Japan

U　R　L:                    http://www.sitecore.net/Japan/

About Masayuki Katayama

Masayuki Katayama started out as a developer of engineering-related software with Penguin System, working on assignments from major corporations and government agencies. He went on to work for Itochu Techno-Science, handling sales of CAD/CAM systems to manufacturers throughout Japan and serving in a business interface role with American vendors.

Masayuki joined Microsoft in 1995 just before Windows 95 was released, and oversaw the promotion of server business and Internet solutions to large enterprises at a time when e-commerce was just beginning to take off in Japan, as well as driving business alliances with foreign partners in the mission critical field. In 2001 he transferred to Microsoft’s Redmond headquarters to forge and oversee alliances with Fujitsu, Micro Focus (UK) and other IT majors, and develop alliance business at Microsoft sites in over 20 countries, promoting the spread of Windows Server and .NET Framework-based mainframe class system integration around the world.

In 2009 Masayuki joined Sitecore Corporation as vice president for Japanese business development, and in January 2010, established Sitecore’s Japanese office and became its president.

About Sitecore

Sitecore’s Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and keep up to date dynamic, full-featured websites of all types. Sitecore’s industry-leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth.

Thousands of public and private organisations, including national governments, FTSE 100 and Fortune 500 companies, utilise Sitecore solutions for their websites. These organisations have created and now manage more than 23,000 dynamic websites with Sitecore including Microsoft, Lloyds of London, Universal Music, Sara Lee, Siemens, Experian, WebTrends, Manchester United, Conservative Party, Manchester City and Bristol International Airport.

For further information please contact:

Paul Shlackman, BondPR

T:  +44 1628 560161

paul@bondpr.com