Marketing Database News from Marketing Clout - your Marketing News source from Marketing Clout

Search Website

What's this?

Tell Us What You Think

Strategies Group - The one stop shop for complete web solutions
theMarketingblog - The Marketingblog UK ... Reaching the right prospect, at the right time with the right message ... More details from Will Corry 01784 434 412 (UK)
FMCGenews - The latest FMCG and Retail news
UK Marketing Network - Contacts : Discussions : Jobs
dmi News - The Global Gateway to Marketing News Powered by DMI Magazine
Marketingblog's B2B Marketing Opinions Panel - Sign up today ..give us your opinion monthly and the charity of your choice receives your incentive - it all helps
The Marketing Society - Promoting marketing excellence
Screen Media Expo 2010 - Screen Media Expo Europe has demonstrated consistent growth year after year and has solidified itself as the industry’s biggest digital signage and DOOH media event in Europe.
New... Save with Marketing CLOUT vouchers - You can use them now to save up to 25% - over 100 vouchers for Argos, Tesco, BHS, Boden, Debenhams etc. Save £10 on £30 minimum spend at Bodens ...expires November 28th .

Database

Marketing News: LATERAL GROUP EXTENDS PARTNERSHIP WITH ALTERIAN

Lateral Group, the multi-channel marketing specialist, has re-signed its partnership with integrated marketing software provider Alterian.

Marketing News: Research suggests that 75% of customer feedback remains unread

Warwick Business School reveals that companies are unable to manage increasing volume and complexity of customer insight Research by Warwick Business School reveals that companies receiving a minimum of 1,000 pieces of customer feedback per month are unable to analyse it in a meaningful way.

Marketing News: Zurich Connect UK selects Experian for integrated marketing drive

Zurich Connect has appointed Experian®, the global information services company, to drive multi-channel marketing campaigns for its UK direct insurance business. Powered by Experian Elements, the insurance giant will use Experian's marketing software, data and analytics combined with its data insight to create a series of integrated campaigns. Experian Elements will provide a single customer and prospect view across the Zurich Connect web-based home and motor insurance brand in the UK. The database marketing software will encompass Zurich Connect's diverse customer and prospect data, supplemented by Experian's marketing data. Using Experian Elements' campaign and modelling capability, Zurich Connect will seek to rapidly develop and deploy highly targeted, personalised marketing campaigns across multiple contact channels. It will form the hub of Zurich Connect's UK customer management capability and form the foundation for future developments. Experian's data strategy and anal

Marketing News: Leading Database Consultancy 'Wood for Trees' appoints The Software Bureau to expand its offering

Wood for Trees, the database consultancy founded by ex-Occam owner and Commercial Director Jim Baggett, has become the latest company to purchase The Software Bureau's flagship data-management software Cygnus.