Marketing Direct Mail News from Marketing Clout - your Marketing News source from Marketing Clout

Search Website

What's this?

Tell Us What You Think

Strategies Group - The one stop shop for complete web solutions
theMarketingblog - The Marketingblog UK ... Reaching the right prospect, at the right time with the right message ... More details from Will Corry 01784 434 412 (UK)
FMCGenews - The latest FMCG and Retail news
UK Marketing Network - Contacts : Discussions : Jobs
dmi News - The Global Gateway to Marketing News Powered by DMI Magazine
Marketingblog's B2B Marketing Opinions Panel - Sign up today ..give us your opinion monthly and the charity of your choice receives your incentive - it all helps
The Marketing Society - Promoting marketing excellence
Screen Media Expo 2010 - Screen Media Expo Europe has demonstrated consistent growth year after year and has solidified itself as the industry’s biggest digital signage and DOOH media event in Europe.
New... Save with Marketing CLOUT vouchers - You can use them now to save up to 25% - over 100 vouchers for Argos, Tesco, BHS, Boden, Debenhams etc. Save £10 on £30 minimum spend at Bodens ...expires November 28th .

Direct Mail

Marketing News: Billboard Bills and Showcase Statements

The term 'transpromo' is being referenced more and more in marketing discussions. Phil Hutchison, Tactical Marketing Director Pitney Bowes UK and ROI discusses 'transpromo' and how smaller businesses can benefit.

Marketing News: CMW DIRECT MAIL PACK TAKES THE LANDMARK LOTUS EVORA HEAD TO HEAD WITH PORSCHE

CMW has developed a hard-hitting direct mail pack to promote the Lotus Evora, the first all-new Lotus for 14 years. The pack goes head to head with Porsche, focusing on the Evora's exclusivity and positioning it as a credible alternative to the 911 and Cayman.

Marketing News: Is there still a role for snail-mail based direct mail marketing?

In a time when e-mail seems to be the Number One way to communicate -- even to mobile users -- small and midsize companies are no doubt wondering whether there's still a role for snail-mail based direct mail marketing. According to the United States Postal Service, the answer to this question is an emphatic Yes! USPS data says 98% of people actually check their mail, and 77% of them sort through it immediately. Even better, it turns out that direct mail can work hand in hand with online marketing and sales. A USPS commissioned comScoresurvey concluded customers who received a catalog were more likely to make a purchase online. Similarly, in a survey led by Vovici EFM late last year, 96% of respondents said printed catalogs generated online sales. Most saw 20% - 50% increases in online sales immediately after sending their catalogs.

Marketing News: CMW CREATES TOY CAR DIRECT MAIL PACK TO PROMOTE NEW PEUGEOT 3008 CROSSOVER

CMW has produced a direct mail pack in the style of toy car packaging to promote the versatile, multi-skilled new Peugeot 3008 Crossover and drive home the message that it is 'one car you can't fit in a box'.

Marketing News: Why Businesses Need Not Put Themselves at the Mercy of the Postal Strikers

Postal strikes are bad news for businesses. Not only do they involve days when the entire system grinds to a halt, but they also create a backlog that takes weeks or even months to clear. And while the prospect of no post is an annoyance for householders, it can be very serious if you're a small business. Your carefully-timed promotional material isn't going to win you more business if it's sat on the mailroom floor. But given the size and coverage of the Royal Mail's Door to Door service, do businesses simply have to sit and suffer? The answer, thankfully, is no. Now there is a genuine alternative, called Round Level Targeting, which has the added bonus of providing a more targeted and cost-effective solution. Plus there's no chance of it deciding to go on strike. Round Level Targeting is the distribution of leaflets, quite literally, at free newspaper round level to your potential customers only.

Marketing News: MORTASCREEN STRONGER THAN EVER THANKS TO NEW DATA FEED

A significant new data feed has made the UK's leading deceased suppression file even stronger. Mortascreen, distributed by Millennium, now contains over 8 million records of deceased individuals dating back to 1989. The file will also capture up to 50,000 records every month, comprising new and historical data which has been recently captured and recorded. With over 70 per cent of new records being added within 2 weeks of death, Millennium is confident that the additional data feed will eliminate the need for cross-referencing against any other deceased suppression files. This up-to-date information will help save direct marketers millions of pounds in wasted mailings, whilst at the same time minimising any brand damage caused by mailing the deceased. Chris Worsley, Mortascreen's product director, commented: "The new, robust data feed is great news for Mortascreen. We are already the trusted market leader in deceased suppression and this additional data now also makes us th

Marketing News: DMA MOUNTS PRESSURE ON GOVERNMENT TO RESOLVE POSTAL DISPUTE

The Direct Marketing Association (DMA) is calling on government to intervene in the current stand-off with Royal Mail to put an end to the ongoing uncertainty surrounding strike action. The trade association has repeatedly warned of the damaging effects of the strike action on UK business and is now calling on members to follow its lead by contacting their local MPs to demand action. In a letter to Lord Mandelson, the Secretary of State for Business, Innovation and Skills, Robert Keitch, chief of membership and brand, DMA, states:

Marketing News: Winning the hearts and minds of your key clients

Direct marketing agencies should focus on increasing revenue through identifying new project opportunities with existing clients before going to the expense of chasing new accounts, DMA chief Robert Keitch has told an assembly of leading industry figures. In his inaugural speech as the DMA's chief of Membership & Brand to a gathering of 100 representatives of the DMA's 12 special interest councils, Keitch stated that agencies and suppliers are spending too much time and money chasing new business leads when there is often more business to be gained 'under their noses'. Keitch urged direct marketers to 'get smarter and more imaginative' about finding new projects, cross sales and referrals from their existing clients.

Marketing News: Lexus : a 'flickbook' giving potential customers a virtual '21 second test drive'

Car manufacturer, Lexus is launching a direct and digital marketing campaign to promote the new Lexus IS 250C convertible model available this month. The campaign was created by integrated agency, Kitcatt Nohr Alexander Shaw.

Marketing News: Article for new 3

here is the synopsis