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Direct Mail

Marketing News: Mirri get creative with personalised pop up direct mail campaign

Mirri- A Division of Celloglas has sent out a pop up direct mail piece to promote the new Mirri website features and the use of digital print on Mirri. The mailer was made in conjunction with card-board engineering company Create-this.

Marketing News: TheAgency Creates Integrated Launch For Glutafin Fresh Bread

Glutafin, the prescription-only gluten-free food brand, is to mail 50,000 sample loaves of its new gluten-free fresh bread to UK coeliacs as part of an integrated launch created by TheAgency.

Marketing News: ROYAL MAIL NEWS RELEASE: MARKETING DIRECTORS OPTIMISTIC FOR BUDGET INCREASES THIS YEAR

Last year Royal Mail and the Marketing Society collaborated to survey the UK's top marketers about their marketing intentions. The second annual survey has now taken place giving a comparison to last year's snapshot as well as a look ahead to prospects for the rest of the year.

Marketing News: Pitney Bowes Announces Mail Accounting Portfolio

Range of software tools provides reporting overview of mail spend and postage behaviours across multiple accounts and multiple sites

Marketing News: NEW ROYAL MAIL ONLINE SOLUTION REFINES DOOR TO DOOR TARGETING

An online service allowing marketers to take a more intelligent approach to unaddressed mail campaigns was unveiled today by Royal Mail, reinforcing the business's commitment to improved targeting, relevance and effectiveness. Customer Finder is now available online to help businesses find and target new consumers or business clients more easily and efficiently, ultimately increasing ROI. The web-based service showcases functionality including choosing targets, granular search criteria, and building maps and reports. Royal Mail Door to Door's precision targeting solutions – which are free to customers – combine a suite of tools to enable advertisers to more effectively identify potential customers and improve the success of a campaign. Royal Mail Door to Door can provide additional help to customers by further tailoring their campaign data to meet their specific requirements. For example, national and regional TV or radio advertising can now be supported by leaflet drops

Marketing News: Sitecore's New Email Campaign Manager Boosts Online Engagement by Integrating Email and Website Channels

Sitecore has released a new email campaign management product for its advanced Web CMS platform

Marketing News: Snowball creates campaign to encourage MPs to get serious about diabetes

Diabetes UK has appointed customer management agency, Snowball, to raise awareness of its national 'Get Serious' campaign.

Marketing News: "Daily Royal Mail Updates A Must For Enterprise," Says Postcode Anywhere

After a year one in every 24 records are incorrect. Address supplier first to offer daily updates as standard

Marketing News: £146m A Year: What Missing Postcodes Cost Online Businesses, Says Postcode Anywhere

Incorrect delivery addresses cost online UK businesses over £146m every year, according to a study released by Worcester-based IT firm Postcode Anywhere this week. The Interactive Media in Retail Group (IMRG) and Postcode Anywhere report found that every year 5.8 million items ordered online fail to deliver first time because of an error in the address. Postcode Anywhere MD Guy Mucklow said: "It's shocking that in this day and age we still can't seem to fill out our addresses accurately. But the problem doesn't lie with the customer: more often it's a result of poorly-put-together online forms and ill-conceived data capture.

Marketing News: Billboard Bills and Showcase Statements

The term 'transpromo' is being referenced more and more in marketing discussions. Phil Hutchison, Tactical Marketing Director Pitney Bowes UK and ROI discusses 'transpromo' and how smaller businesses can benefit.

Marketing News: CMW DIRECT MAIL PACK TAKES THE LANDMARK LOTUS EVORA HEAD TO HEAD WITH PORSCHE

CMW has developed a hard-hitting direct mail pack to promote the Lotus Evora, the first all-new Lotus for 14 years. The pack goes head to head with Porsche, focusing on the Evora's exclusivity and positioning it as a credible alternative to the 911 and Cayman.

Marketing News: Is there still a role for snail-mail based direct mail marketing?

In a time when e-mail seems to be the Number One way to communicate -- even to mobile users -- small and midsize companies are no doubt wondering whether there's still a role for snail-mail based direct mail marketing. According to the United States Postal Service, the answer to this question is an emphatic Yes! USPS data says 98% of people actually check their mail, and 77% of them sort through it immediately. Even better, it turns out that direct mail can work hand in hand with online marketing and sales. A USPS commissioned comScoresurvey concluded customers who received a catalog were more likely to make a purchase online. Similarly, in a survey led by Vovici EFM late last year, 96% of respondents said printed catalogs generated online sales. Most saw 20% - 50% increases in online sales immediately after sending their catalogs.

Marketing News: CMW CREATES TOY CAR DIRECT MAIL PACK TO PROMOTE NEW PEUGEOT 3008 CROSSOVER

CMW has produced a direct mail pack in the style of toy car packaging to promote the versatile, multi-skilled new Peugeot 3008 Crossover and drive home the message that it is 'one car you can't fit in a box'.

Marketing News: Why Businesses Need Not Put Themselves at the Mercy of the Postal Strikers

Postal strikes are bad news for businesses. Not only do they involve days when the entire system grinds to a halt, but they also create a backlog that takes weeks or even months to clear. And while the prospect of no post is an annoyance for householders, it can be very serious if you're a small business. Your carefully-timed promotional material isn't going to win you more business if it's sat on the mailroom floor. But given the size and coverage of the Royal Mail's Door to Door service, do businesses simply have to sit and suffer? The answer, thankfully, is no. Now there is a genuine alternative, called Round Level Targeting, which has the added bonus of providing a more targeted and cost-effective solution. Plus there's no chance of it deciding to go on strike. Round Level Targeting is the distribution of leaflets, quite literally, at free newspaper round level to your potential customers only.

Marketing News: MORTASCREEN STRONGER THAN EVER THANKS TO NEW DATA FEED

A significant new data feed has made the UK's leading deceased suppression file even stronger. Mortascreen, distributed by Millennium, now contains over 8 million records of deceased individuals dating back to 1989. The file will also capture up to 50,000 records every month, comprising new and historical data which has been recently captured and recorded. With over 70 per cent of new records being added within 2 weeks of death, Millennium is confident that the additional data feed will eliminate the need for cross-referencing against any other deceased suppression files. This up-to-date information will help save direct marketers millions of pounds in wasted mailings, whilst at the same time minimising any brand damage caused by mailing the deceased. Chris Worsley, Mortascreen's product director, commented: "The new, robust data feed is great news for Mortascreen. We are already the trusted market leader in deceased suppression and this additional data now also makes us th

Marketing News: DMA MOUNTS PRESSURE ON GOVERNMENT TO RESOLVE POSTAL DISPUTE

The Direct Marketing Association (DMA) is calling on government to intervene in the current stand-off with Royal Mail to put an end to the ongoing uncertainty surrounding strike action. The trade association has repeatedly warned of the damaging effects of the strike action on UK business and is now calling on members to follow its lead by contacting their local MPs to demand action. In a letter to Lord Mandelson, the Secretary of State for Business, Innovation and Skills, Robert Keitch, chief of membership and brand, DMA, states:

Marketing News: Winning the hearts and minds of your key clients

Direct marketing agencies should focus on increasing revenue through identifying new project opportunities with existing clients before going to the expense of chasing new accounts, DMA chief Robert Keitch has told an assembly of leading industry figures. In his inaugural speech as the DMA's chief of Membership & Brand to a gathering of 100 representatives of the DMA's 12 special interest councils, Keitch stated that agencies and suppliers are spending too much time and money chasing new business leads when there is often more business to be gained 'under their noses'. Keitch urged direct marketers to 'get smarter and more imaginative' about finding new projects, cross sales and referrals from their existing clients.

Marketing News: Lexus : a 'flickbook' giving potential customers a virtual '21 second test drive'

Car manufacturer, Lexus is launching a direct and digital marketing campaign to promote the new Lexus IS 250C convertible model available this month. The campaign was created by integrated agency, Kitcatt Nohr Alexander Shaw.

Marketing News: Article for new 3

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