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Direct Marketing
Marketing News: Survey shows UK financial firms need to boost marketing to take advantage of opportunities
New research from customer insight and database marketing specialist KDB reveals that, as theUK emerges from recession, most financial firms need to raise their marketing and communications game to take advantage of opportunities – particularly in the investment sector, which the survey shows remains strong despite continued economic turbulence.
The results of KDB's survey of 1,000 consumers across the UK suggest that the marketplace is ripe for firms marketing investment products and services, with 71% of respondents saying they invest either directly themselves or through a financial advisor. The research also revealed that 65% of those respondents who said they invest also said they were increasing the amount they invest this year.
The survey, which was balanced by gender, region, social class and age, found that the older the person, the more likely they are to be investing. The 55+ group – those most likely to be considering their pensions as they near retirement age – led
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Marketing News: TA Associates to Acquire Majority Interest in eCircle
TA Associates, a leading growth private equity firm, today announced it has signed a definitive agreement for a majority investment of over €60 million in eCircle, one of the leading email marketing service providers worldwide. The substantial investment by TA will help the fast growing company extend its technology platform and expand into new products, services and markets.
Founded in 1999, award-winning eCircle provides a complete range of email marketing solutions. The company's offerings include high-performance email marketing software, permission marketing databases and professional services for email marketing.
More than 550 enterprise clients are currently running eCircle's eC-messenger web-based email marketing software, and the company has a transmission volume of over 5 billion emails per quarter (Q4 2009). Clients include Argos, Nintendo, Otto Group and Samsung. eCircle is headquartered in Munich, with over 200 employees spread across offices in Germany, the
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Marketing News: ExactTarget Named A Leader in Email Marketing by Independent Research Firm
On-demand email marketing and one-to-one marketing solutions provider ExactTarget announced today that Forrester Research, Inc. named the company a leader among email marketing service providers.
Featured in The "Forrester Wave TM: Email Marketing Service Providers Q4 2009" (December 2009) report, the independent research firm found ExactTarget and one other vendor are "at the front of the Leader pack" with perfect scores in categories for product roadmap, vertical strategy, strength of management, executive vision, employees, campaign automation, data security and customer satisfaction.
"ExactTarget has vastly expanded its organisation to cater to marketers in any market segment," the Forrester Wave TM: Email Marketing Service Providers, Q4 2009" report states.
Forrester found ExactTarget to be the only email service provider to achieve a perfect score in the customer category, noting "with high satisfaction scores and online community, ExactTarget can successfully meet ma
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Marketing News: LBi extends global partnership with Vamosa to deliver enterprise content governance
Partnership offers Web content analysis, migration, governance, accessibility and brand monitoring.
LBi, the number one digital marketing agency, today announced a partnership with Vamosa, a provider of software and solutions for enterprise content governance (ECoG), enabling it to establish and maintain governance of its clients' online brands. LBi was rated number one marketing agency in the UK in both New Media Age Magazine's Top 100 League Table and the Marketing Magazine's Top 100 League Table.
LBi's customers will now benefit from Vamosa's latest solution, Vamosa Check and Fix — the worlds only Web monitoring tool that automatically fixes Web content to guarantee governance, accessibility and brand monitoring.
With this new addition LBi can offer its clients a Web Governance service to monitor and maintain the content quality of their Web sites.
The agency already uses Vamosa Content Migrator for simple, automated, Web content and document migration and Vamosa Cont
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Marketing News: dotDigital Wins Growth Strategy Of The Year At National Business Awards
dotDigital Group PLC has won the Business Link Growth Strategy of the Year Award at the 2009 National Business Awards. The full service digital marketing company, which is quoted on the PLUS market, was recognised for its organic growth strategy that has achieved outstanding levels of sales, profit and market share improvement.
The dotDigital Group has recently announced strong growth figures for 2008-09, despite a challenging economic climate. The Group revealed a revenue increase of 91% to £4.7m, driven by an aggressive expansion and new business strategy. Customer numbers increased 113% from 1,072 to 2,282 over the last 14 months, with the Group adding a roster of high profile clients including DHL, Kodak, Nationwide and EDF Energy.
Peter Simmonds, CEO of dotDigital Group PLC, said: "In a competitive industry sector, we have consistently demonstrated that we can grow our business by recognising and servicing the needs of our clients and customers. This award is recognition th
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Marketing News: Shipwire urges UK businesses to learn from the Royal Mail postal strikes and implement an order delivery crisis plan
Shipwire, the e-commerce order fulfillment company, is today advising small businesses to learn a valuable lesson from the Royal Mail strikes. As reports of Christmas disruptions and weeks of backlogs continue to populate the UK media and the threat of additional strikes looming, the crisis is by no means over.
Shipwire believes that this will not be the last strike that small businesses will encounter and that they should heed the warning to avoid impact in the future.
"UK small businesses have been, in the most part, slow to act in the face of the crisis. Royal Mail is well known for a history of industrial action and it's surprising that many more businesses have not planned ahead. The direct impact has been severe, from sliding consumer confidence to the huge increase in customer service costs," says Damon Schechter, founder and CEO of Shipwire, and author of Delivering the Goods: The Art of Managing Your Supply Chain (Wiley, 2002).
John Ellen CEO of NetDirectDeals.
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Marketing News: publicity Company Press Release
An article from the press release company
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