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Direct Marketing

Marketing News: CMW bolsters its Peugeot team

CMW has made two senior appointments to grow its Peugeot team. The agency has hired Rod Jones as group account director and data expert Frank Duck. CMW won the entire Peugeot direct marketing business in 2005 after a five way pitch. Its remit covers new sales and after sales across Peugeot's consumer and business channels.

Marketing News: IKEA signs-up LIDA to UK and Ireland Business

IKEA has selected direct marketing specialists, LIDA to handle the on-going development of its IKEA FAMILY loyalty programme1 in the UK and Ireland.

Marketing News: Sunny Weather Can Double Effectiveness of Marketing Campaigns

Monitoring specific campaign trends is key to success

Marketing News: Survey shows UK financial firms need to boost marketing to take advantage of opportunities

New research from customer insight and database marketing specialist KDB reveals that, as theUK emerges from recession, most financial firms need to raise their marketing and communications game to take advantage of opportunities – particularly in the investment sector, which the survey shows remains strong despite continued economic turbulence. The results of KDB's survey of 1,000 consumers across the UK suggest that the marketplace is ripe for firms marketing investment products and services, with 71% of respondents saying they invest either directly themselves or through a financial advisor. The research also revealed that 65% of those respondents who said they invest also said they were increasing the amount they invest this year. The survey, which was balanced by gender, region, social class and age, found that the older the person, the more likely they are to be investing. The 55+ group – those most likely to be considering their pensions as they near retirement age – led

Marketing News: NECTAR LAUNCHES PARTNER-LED CAMPAIGN TO BOOST CONSUMER AWARENESS OF PLACES TO REDEEEM LOYALTY POINTS

G2 United Kingdom, one of the UK's leading integrated marketing agencies, is bringing back the 'Nectar Purse' to boost awareness of points redemption in the UK's biggest loyalty scheme. As part of the new initiative, G2 UK has also updated and simplified communication of Nectar points currency, making it easier for consumers to keep track of what their points are worth.

Marketing News: eCircle tasked by Virgin Limited Edition to deliver online communications campaign

eCircle, Europe's biggest digital direct marketing company, has been appointed by Virgin Limited Edition, the luxury portfolio of Virgin Hotels Group Ltd to develop a new 'look and feel' for its online communications, following a competitive pitch.

Marketing News: Communisis plc and Equifax Ltd announce partnership

Collaboration promises to change competitive landscape and deliver unparalleled insight into the UK consumer market

Marketing News: BTCV appoints DMS to direct marketing brief

British Trust Conservation Volunteers (BTCV) has appointed specialist direct marketing agency DMS as its retained partner.

Marketing News: Return Path Debuts In-Email Video Via Partnership With Liveclicker

Return Path, the global leader in email deliverability and reputation management services, in partnership with Liveclicker, the early leader in the emerging video commerce segment, today unveiled an in-video email solution to give marketers, and other companies sending email, a seamless and simple way to send in-email video.

Marketing News: Firms getting it wrong by failing to act on customer data

New Transactis 'data wastage' study finds companies are failing to integrate and use customer records to keep campaigns on target

Marketing News: eCircle to undertake all email marketing for 2018 bid

London, January 2010. Europe's biggest email marketing company eCircle has been appointed to carry out all email marketing activities surrounding England's bid to host the 2018 FIFA World cup.

Marketing News: GYROHSR SAILS INTO 2010 ON WAVE OF INSIGHT

GyroHSR has announced the launch of a new data practice, Gyro Wave, which sees a partnership of expertise between the marketing services specialist and data marketing specialists Blueberry Wave.

Marketing News: Loyalty schemes prove to be recession busters and position firms for the upturn

GI Insight survey shows database marketing key for businesses but poor integration of marketing activities could leave some behind

Marketing News: Entire and Marketing Databasics merge to form new breed of direct marketing agency, Indicia

Direct and digital agency Entire and marketing services provider Marketing Databasics (MDB) have today announced that they have merged and formally re-launched as a new breed of direct agency called Indicia.

Marketing News: LATERAL GROUP BOOSTS BEST PRACTICE CERTIFICATION

Lateral Group, the multi-channel marketing specialist, today announces that it has been awarded ISO 27001 certification for information security.

Marketing News: Royal Mail launches UK mailing house initiative

Royal Mail today announced the creation of a new Strategic Mailing Partnership™ to drive developments and shape the future of the mailing house industry.

Marketing News: How To Billboard Bills and Showcase Statements

The term 'transpromo' is being referenced more and more in marketing discussions. Phil Hutchson, Tactical Marketing Director Pitney Bowes UK and ROI discusses 'transpromo' and how can smaller businesses benefit.

Marketing News: TA Associates to Acquire Majority Interest in eCircle

TA Associates, a leading growth private equity firm, today announced it has signed a definitive agreement for a majority investment of over €60 million in eCircle, one of the leading email marketing service providers worldwide. The substantial investment by TA will help the fast growing company extend its technology platform and expand into new products, services and markets. Founded in 1999, award-winning eCircle provides a complete range of email marketing solutions. The company's offerings include high-performance email marketing software, permission marketing databases and professional services for email marketing. More than 550 enterprise clients are currently running eCircle's eC-messenger web-based email marketing software, and the company has a transmission volume of over 5 billion emails per quarter (Q4 2009). Clients include Argos, Nintendo, Otto Group and Samsung. eCircle is headquartered in Munich, with over 200 employees spread across offices in Germany, the

Marketing News: ExactTarget Named A Leader in Email Marketing by Independent Research Firm

On-demand email marketing and one-to-one marketing solutions provider ExactTarget announced today that Forrester Research, Inc. named the company a leader among email marketing service providers. Featured in The "Forrester Wave TM: Email Marketing Service Providers Q4 2009" (December 2009) report, the independent research firm found ExactTarget and one other vendor are "at the front of the Leader pack" with perfect scores in categories for product roadmap, vertical strategy, strength of management, executive vision, employees, campaign automation, data security and customer satisfaction. "ExactTarget has vastly expanded its organisation to cater to marketers in any market segment," the Forrester Wave TM: Email Marketing Service Providers, Q4 2009" report states. Forrester found ExactTarget to be the only email service provider to achieve a perfect score in the customer category, noting "with high satisfaction scores and online community, ExactTarget can successfully meet ma

Marketing News: DP Online will power a new online survey website branded 'Britain's Voice'

The Data Partnership, one of the UK's leading providers of consumer data to the direct marketing industry, has launched DP Online, a new division which will specialise in online consumer surveys and lead generation. The new online division will complement The Data Partnership's existing telephone survey offering and will enable companies in all market sectors to collect opted-in, accurate email addresses attached to detailed consumer lifestyle data. DP Online will power a new online survey website branded 'Britain's Voice', which will feature sector-specific surveys and aim to give consumers a regular platform to air their preferences, opinions and motives. The new website will allow customised questions to be placed onto the online survey, enabling companies to collect all the consumer information needed to implement highly targeted, highly effective email, lead generation or market research campaigns.

Marketing News: LBi extends global partnership with Vamosa to deliver enterprise content governance

Partnership offers Web content analysis, migration, governance, accessibility and brand monitoring. LBi, the number one digital marketing agency, today announced a partnership with Vamosa, a provider of software and solutions for enterprise content governance (ECoG), enabling it to establish and maintain governance of its clients' online brands. LBi was rated number one marketing agency in the UK in both New Media Age Magazine's Top 100 League Table and the Marketing Magazine's Top 100 League Table. LBi's customers will now benefit from Vamosa's latest solution, Vamosa Check and Fix — the worlds only Web monitoring tool that automatically fixes Web content to guarantee governance, accessibility and brand monitoring. With this new addition LBi can offer its clients a Web Governance service to monitor and maintain the content quality of their Web sites. The agency already uses Vamosa Content Migrator for simple, automated, Web content and document migration and Vamosa Cont

Marketing News: dotDigital Wins Growth Strategy Of The Year At National Business Awards

dotDigital Group PLC has won the Business Link Growth Strategy of the Year Award at the 2009 National Business Awards. The full service digital marketing company, which is quoted on the PLUS market, was recognised for its organic growth strategy that has achieved outstanding levels of sales, profit and market share improvement. The dotDigital Group has recently announced strong growth figures for 2008-09, despite a challenging economic climate. The Group revealed a revenue increase of 91% to £4.7m, driven by an aggressive expansion and new business strategy. Customer numbers increased 113% from 1,072 to 2,282 over the last 14 months, with the Group adding a roster of high profile clients including DHL, Kodak, Nationwide and EDF Energy. Peter Simmonds, CEO of dotDigital Group PLC, said: "In a competitive industry sector, we have consistently demonstrated that we can grow our business by recognising and servicing the needs of our clients and customers. This award is recognition th

Marketing News: Shipwire urges UK businesses to learn from the Royal Mail postal strikes and implement an order delivery crisis plan

Shipwire, the e-commerce order fulfillment company, is today advising small businesses to learn a valuable lesson from the Royal Mail strikes. As reports of Christmas disruptions and weeks of backlogs continue to populate the UK media and the threat of additional strikes looming, the crisis is by no means over. Shipwire believes that this will not be the last strike that small businesses will encounter and that they should heed the warning to avoid impact in the future. "UK small businesses have been, in the most part, slow to act in the face of the crisis. Royal Mail is well known for a history of industrial action and it's surprising that many more businesses have not planned ahead. The direct impact has been severe, from sliding consumer confidence to the huge increase in customer service costs," says Damon Schechter, founder and CEO of Shipwire, and author of Delivering the Goods: The Art of Managing Your Supply Chain (Wiley, 2002). John Ellen CEO of NetDirectDeals.

Marketing News: Choose a film you will love by using the KETTLE® Chips Movie Matchmaker on the LOVEFiLM.com website

Curzon Consultancy are delighted to announce the launch of a new marketing programme between KETTLE® Chips and Lovefilm, the UK's largest online DVD rental service and entertainment website, to promote the perfectly simple night in - your ideal movie and a bag of your favorite hand-cooked chips from KETTLE®. The brief was to extend the new KETTLE brand campaign beyond TV, engaging core consumers, driving trial with new audiences and building the brand fanbase for future activity.

Marketing News: eCircle makes a raft of new appointments as it continues to show strong growth in the UK

eCircle is expanding it's UK office by 12% with a raft of new staff appointments. The move comes on the back of a successful year which continues to see Europe's biggest email marketing company expand.

Marketing News: Keycamp and Eurocamp have engaged JaywingDMG to evaluate and enhance their direct marketing strategies

Camping holiday specialists Keycamp and Eurocamp have engaged JaywingDMG to evaluate and enhance their direct marketing strategies. The data, direct and digital specialist will perform investigative analysis on the organisations' combined databases, to identify and implement improvements to their current contact strategies. The two companies, both part of Holidaybreak plc's Camping Division, have until now used their databases in isolation. A valuable opportunity exists to share and cross-reference data, and to examine in unison the individual mailing programmes of each brand to identify and capitalise on efficiencies.

Marketing News: Pure360 research reveals that consumer behaviour is far from predictable

Relying on 'gut instinct' will lead marketers astray * Employees less likely to open marketing emails during lunch than at any other time of the day * Marketers can capitalise on consumers' desire for a morning boost * Afternoon apathy leaves workers looking for 'life-changing' opportunities New research by leading email marketing provider Pure360 reveals that marketing professionals cannot rely on 'gut instinct' when it comes to email marketing. Pure360 analysed over 660,000 emails sent by 34 companies to discover that widely held assumptions often lead marketers astray. Contrary to popular assumptions, the volume of marketing emails opened drops markedly during the lunch hour. A mere 9% of the emails sent were opened between noon and 2pm, with 62% of those opened being news or magazine alerts rather than promotions on goods or services.

Marketing News: DMS bolsters digital and data offering with key appointments

Direct marketing agency DMS has boosted its digital and data capabilities with two major new hires; Rik Pipe joins as digital strategist and Leroy Jones as data analyst. Both Pipe and Jones will work across the spectrum of client accounts and join the DMS Planning & Intelligence team reporting directly to DMS managing director, Elly Woolston. DMS specialises in the charity & not-for-profit sector with clients including The National Trust, Oxfam and Cats Protection.

Marketing News: Digital Agency Coolpink Hotting Up After MBO

The sky is the limit for award-winning full service digital agency, Coolpink celebrating a multitude of successes after it's MBO, including the addition of six new account wins, five new staff and the launch of its new brand identity. 888.com, Co-operative Financial Services, Sands Beach Resorts, Heathrow Express, Illamasqua and the NHS are the next in line to embark on Coolpink's first class journey of digital discovery. Be assured this will not be any ordinary journey – think crème de la crème of experiences. The team promote in their new client charter the opportunity for: 'clients to touch, taste, feel the excitement of the digital world' and they are sweeping many of the big brands along with them on their journey.

Marketing News: ExactTarget Launches Enterprise-Level Twitter Integration for Email Marketing

On-demand email and one-to-one marketing solutions provider ExactTarget launched its enterprise-level integration with Twitter this week, giving marketers a solution to automatically generate Tweets based on email content. The integration enables marketers to select content in an ExactTarget-powered email and trigger a Tweet and a direct message to followers automatically when the email is sent. "The Twitter integration allows marketers a means of simply and successfully harnessing the power of social media. With many companies still deliberating on the best way to engage with consumers in a social media environment, this allows marketers to adopt a process-based approach to enhancing the interactivity of an email marketing campaign, while creating a meaningful dialogue with customers," said Peter McCormick, general manager and co-founder of ExactTarget.

Marketing News: Mindstorm interactive surface has the X Factor

Core Facts The X Factor recently returned to ITV1 to entertain the British public with brave wannabe pop stars battling it out in front of its panel of formidable judges Simon Cowell, Louis Walsh, Dannii Minogue and Cheryl Cole. The show, now in its sixth year, has undergone a major change in format this year. Auditions now take part in front of live audiences and those who are chosen are whittled down to just 24 acts using Mindstorm multi-touch, interactive technology at the bootcamp stage. The producers of The X Factor came to Mindstorm for help creating a unique feature in the show using Mindstorm's multi-touch interactive surface technology. A bespoke table was created especially for the show by Mindstorm. The judging panel Simon Cowell, Louis Walsh, Dannii Minogue and Cheryl Cole use the interactive table at bootcamp, to decide who goes through to the next round.

Marketing News: The Football Association appoint eCircle as its email supplier

The Football Association appoint eCircle as it's email supplier. Tasked with providing advanced functionality for sophisticated email tactics such as transactional campaigns and triggered service messages, eCircle will be working alongside the FA to assist with its email programme and offering strong, strategic support. The FA will use eCircle's recently re-launched email marketing software eC-messenger which continually monitors spam complaints and provides a clear picture of the data at all times.

Marketing News: publicity Company Press Release

An article from the press release company