Marketing News: Entire and Marketing Databasics merge to form new breed of direct marketing agency, Indicia

News Release from: Indicia
27/01/2010
direct marketing, Entire, Marketing Databasics, Ian Stockley, DM

Direct and digital agency Entire and marketing services provider Marketing Databasics (MDB) have today announced that they have merged and formally re-launched as a new breed of direct agency called Indicia.

With customer intelligence at its heart, the new agency will provide marketing strategy with the data, creative, digital and technology expertise to deliver tailored solutions for its clients. Indicia will focus on four key areas to help connect people with brands: customer intelligence; customer-driven marketing; multi-channel implementation and dynamic database solutions.

Existing Entire Managing Director Ian Stockley will head up Indicia as Managing Director. Mark Robinson, current MDB Managing Director, will take the role of Managing Partner working closely with Stockley to develop and broaden the agency’s client base in line with the new Indicia proposition. Two new roles on the Indicia Board have been created with former Entire Managing Partner Julie Atherton appointed Planning Director and Liz Childerley joining the agency as Commercial Director. Childerley has been brought in to spearhead Indicia’s aggressive new business strategy and brings with her a wealth of experience with over 15 years in agency life including time spent at Ogilvy Worldwide, WWAV Rapp Collins and Archibald Ingall Stretton.
 
Ian Stockley, Managing Director of Indicia said: “Both companies are widely regarded as leaders in their respective fields, being the recipients of many industry awards. With increased acceleration in the up-take of digital services and the rapidly changing demands for marketing technology required by our clients, we are able to bridge the gap and offer them something genuinely unique. Together our skills, passion and knowledge offer brands an unrivalled new breed of direct agency.”

Stockley continues: “This merger allows Entire and MDB’s combined experience, processes and proprietary tools to help brands truly develop the understanding they need to make deep connections, start conversations and build long lasting, profitable customer relationships”.

Both Entire and MDB bring with them a host of long-term clients including Tourism Ireland, Littlewoods, Britannia and Reader’s Digest. In addition, the launch of Indicia follows a recent string of new business wins for both Entire and MDB; ASOS, Fat Face, Sainsbury’s Bank, Blue Square, Woolworths.co.uk and Ecotricity will all continue to work with the agency under the new Indicia brand.