Marketing News: GYROHSR SAILS INTO 2010 ON WAVE OF INSIGHT

News Release from: Eulogy!
17/02/2010
GyroHSR, Gyro Wave, data, Blueberry Wave, Richard Mabbott, Pamela Bath,

GyroHSR has announced the launch of a new data practice, Gyro Wave, which sees a partnership of expertise between the marketing services specialist and data marketing specialists Blueberry Wave.

The agreement is aimed at enabling clients to harness the vast amount of information available to the modern business to achieve more effective deployment of marketing programmes and greater ROMI.  The two businesses will combine their expertise and experience to inform every element of campaigns for clients, from data planning and consultancy through to technical design and database hosting.

The announcement comes in recognition of client demand for greater alignment between data and analytics expertise and campaign and creative planning.  In 2009 GyroHSR conducted client research which showed that there is an increasing need for agencies to enable more effective use of customer and prospect data in line with marketing strategies. 

Gyro Wave has already begun developing data solutions for a number of clients.

Richard Mabbott, head of strategic planning, GyroHSR comments: “From a market perspective, we are seeing an increasingly data-centric future and we want to be in the strongest possible position to capitalise on this for our clients.  This partnership compliments our existing planning expertise in CRM, loyalty and digital communications and Blueberry Wave were the perfect fit for us to realise our ambitions in this area.”

Pamela Bath, planning director, Blueberry Wave adds: “Just being able to capture and store data is not enough, our customers need to be able to see the picture of their customers that it paints and to ensure that as their marketing needs develop their data strategy does too.”