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Marketing News: Jellyfish leaves other agencies behind to scoop Blossom and Twigs paid search work

Blossom and Twigs is ramping up its paid search marketing in a bid to become the UK's favourite online florist and make flowers an 'affordable luxury'.

Marketing News: E.ON makes FirstSpirit™ its global groupwide standard

~ e-Spirit's content management system for 120 websites and SAP portal integration ~

Marketing News: ENTROPAY LAUNCHES 2010 GUIDE TO AFFILIATE MARKETING

EntroPay, the first provider of virtual prepaid cards in Europe, today launches its 2010 Guide to Motivating Affiliates Globally. Affiliate marketing has fast become one of the most popular marketing channels in the online sector with sales said to have grown from £3.82bn to £4bn in 2009 . However, the influx of micro-affiliates that form part of the Web 2.0 long-tail has led to added complications for affiliate marketers. This EntroPay Guide provides advice on how affiliate marketers can overcome these challenges as well as addressing the issues associated with global payments and standards.

Marketing News: Webtrends : one-in-four (23%) savvy online shoppers or 'Christmas Cheaters,' will make use of websites to find out what their partner has bought them for Christmas

A recent survey of 1,000 Britons, commissioned by Webtrends, showed that one-in-four (23%) savvy online shoppers or 'Webtrends,' will make use of websites to find out what their partner has bought them for Christmas. Gone are the days when people spent time shaking and squeezing their presents before Christmas day, now you can simply visit the website that your significant other shopped at and find out straight away.

Marketing News: Tesco, first direct, IBM and eBay named among Econsultancy 2009 Innovation Awards winners

Tesco.com won the award for Innovation in Email Marketing for its campaigns which provided personalised shopping lists to customers based on their in-store and online purchase history. IBM won the Innovation in B2B Digital Marketing award for its augmented reality mobile phone technology which enhanced the Wimbledon experience by providing useful data about the tennis tournament as well as information which helped people to avoid queues. The same technology, called Seer, earned IBM a commendation in the Most Innovative New Technology category. eBay Partner Network won the Affiliate Marketing award for breaking away from the traditional affiliate cost-per-acquisition payment model and launching a new "quality based" Cost Per Click (CPC) payout method. Entries were judged by an international panel from companies known for innovation such as Honda, The Guardian, lastminute.com, Orange, Mindshare, Channel 4, Google, Isobar, PHD Media, Unilever and Poke, as well as digital gurus

Marketing News: Marketers Are Doing It For Themselves

Pure360 is today putting control firmly in the hands of email marketers with the launch of Automations, a highly intuitive tool that enables the planning and delivery of sophisticated, automated email marketing campaigns without the need for techies. Automations, a key feature within the new version of Pure360's email marketing platform, has been designed to make automated campaigns work much harder for marketers, but with minimum work. Its intuitive interface makes it easy to send emails automatically in response to specific events and it allows more accurate segmentation and targeting than ever, based on periods before, after, or on the anniversary of multiple dates. "We've supercharged the latest version of PureResponse with the incorporation of Automations", said Adam Bambrough, Product & Experience Manager at Pure360. "This new feature will dramatically improve marketers' ability to engage with customers by delivering tailored campaigns automatically from the moment customer

Marketing News: Latest research from Forrester – Why shoppers abandon your website

The latest research from Forrester Consulting paints a very clear picture as to why online shoppers are abandoning websites twice as quickly now as they were in 2006. Website owners embracing this knowledge are growing at double the national average. 1. What will make 79% of customers return to your website? 2. How do you stop 65% of visitors from abandoning your site? 3. Why do 47% of your customers live by the 2 second rule?

Marketing News: Webtrends delivers bountiful customer data for the UK's premier parenting club

Real-time reporting and XML feeds enable Bounty to present the right offers to the right customers at precisely the right time, bringing online and offline together. Web analytics and marketing optimisation company Webtrends today announced it is helping the UK's leading parenting club, Bounty (www.bounty.com), to increase its online sales through improvements in the way it manages its customer data. With over 90 per cent coverage of the market for new families and families-to-be, Bounty uses a variety of channels, from podcasts to product samples through to direct mail and online competitions, to promote a range of products from leading brands. Targeting the right people with the right products and offers has been one of the keys to its phenomenal success; the Bounty website is one of its key channels.

Marketing News: Matches Maximises Online Marketing with Lyris

Fashion Retailer Chooses Lyris HQ to Integrate Email, Social and Mobile Marketing and Drive Better Customer Engagement. Lyris, Inc., have announced that fashion retailer Matches has chosen Lyris HQ to manage its online marketing campaigns, with the aim of maintaining a unified view of customer purchasing behaviour, communicating more effectively, and driving customer loyalty and sales. With Lyris HQ, Matches is looking to integrate its marketing campaigns with a "tri-messaging" approach, which enables meaningful and measurable dialogue via email, social and mobile channels. By orchestrating campaigns across these three powerful channels, Matches will be able to build a more engaging and consistent customer experience. In addition, by leveraging Lyris HQ's advanced Web analytics, Matches will have a holistic view of customer engagement and campaign success.

Marketing News: Travel Intelligence has signed with digital marketing company Trade Doubler.

Travel Intelligence is planning a marketing push including affiliate marketing and other e-marketing channels. The luxury hotel specialist has just completed a website revamp as well as the move to a new technology platform. Chief executive Alan Josephs said the plan was to invest in marketing and a deal has already been signed with digital marketing company Trade Doubler. There are further plans to expand the newsletter as well as introduce a deals section on the site.

Marketing News: Dragons' Den star Sharon Wright is back on top

Dragons' Den star Sharon Wright is back on top landing a prestigious national award for her innovative invention just weeks after flash floods almost destroyed her business. The entrepreneur has picked up a top electrical industry accolade in spite of almost losing orders running into millions of pounds after her offices were hit by flooding. Sharon has won The Electrical Industry Awards category for Innovative Residential/Domestic Product of the Year for her MagnaMole cable threading invention.

Marketing News: "How do I rank top in Bing and drive more visitors to my website?"

We have been deeply documenting the rise of Bing, and there's no denying it has unquestionably improved Microsoft's position in terms of search market share. So now the issue for website owners and Search Engine Optimizers remains – "How do I rank top in Bing and drive more visitors to my website?" As you guys know very well that Bing is a smart search engine because if you are an SEO and optimizing a website for a keyword, example: "SEO Consultant" then if you're optimizing your main page and let suppose your main page doesn't contain the keyword OR text SEO Consultant then Bing will automatically find the text from your subpages.

Marketing News: Learn how search engines rank web pages and optimize yours to out-rank competitors

Now in its 11th year, SES London is organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM). UK and European marketers gather here every year for three days of sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more while offering high level strategy, big picture, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more. See you at the show!

Marketing News: Affiliate dissatisfaction with speed of payments prevents UK affiliate marketing industry from achieving its potential in 2010, reveals EntroPay

Commission payment policies are still a significant concern for affiliate marketers, according to EntroPay's annual survey conducted at the ad:tech and A4U Expo events in September and October 2009 . The research reveals that 34 percent of affiliates are not happy with how quickly they receive their commissions compared to 71 percent of merchants and networks who are satisfied with the speed that they pay out commissions. The administrative costs of payments are also a sore point as 32 percent of merchants are not happy with the costs associated with their payments processes. The cost of making international payments can be as high as £25 per transaction. Failure to tackle these issues is a major obstacle preventing the affiliate marketing industry from achieving its potential in 2010.

Marketing News: Google partners with 123-reg and Clickstream to increase the adoption of Google AdSense

123-reg, the UK's biggest domain registration company, is partnering with Google and Clickstream Technologies, the web transformation company, to offer its customers free automated tools to generate revenue from Google AdSense. The innovative offer, a first for the UK, will make the advertising programme available to new and existing customers of 123-reg's shared hosting, InstantSite and ecommerce packages. They can earn income from contextually and geographically relevant advertising, without making any changes to their website

Marketing News: StrongMail and Equifax Launch Social Media-Powered Email Solution for New Customer Acquisition

StrongMail Systems, Inc.,and Equifax Inc. a global information solutions leader, today announced Equifax Social Influencer, a social media-powered customer acquisition solution that is the first initiative of a newly formed strategic partnership between the two companies. Unique to the industry, Equifax Social Influencer combines StrongMail's Influencer viral marketing solution and strategic services with Equifax's data services and analytics expertise to enable email marketers to expand their reach with highly targeted referral programs based on the recipient's social influence, demographic profile, economic status and other relevant factors. "We know how businesses can use data to identify and motivate their best customers to become brand advocates," said Michael Hall, Senior Vice President and GM of Equifax Direct Marketing Services.

Marketing News: Why does Customer Engagement matter? Targetbase Claydon Heeley

Targetbase Claydon Heeley announces the findings of an extensive Customer Engagement Survey*. The survey explored the relationship between ten top UK brands and their customers – aiming to understand how customers value brands and the impact this has for the brand on their value as customers. The findings unearthed some new and thought provoking statistics, such as, on average, the brands in the survey are failing to engage with a staggering 77% of their customers.

Marketing News: Company expands European client roster, driving 60 percent revenue growth

Less than four months after expanding its European presence by opening an office in Munich, Silverpop®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has added numerous clients and achieved a greater than 60 percent increase in revenue for its European operations as compared to the same period last year. European marketers are beginning to fully embrace the new era of engagement marketing, which requires a fundamental shift toward building meaningful relationships with customers and prospects rather than simply throwing advertising messages at them," said Will Schnabel, vice president and general manager of international markets, Silverpop.

Marketing News: Thomas Cook saves 25% on affiliate commission payments with TagMan

Thomas Cook is one of the largest holiday businesses in the world and, as such, a massive online advertiser. As part of its efforts to drive converting traffic to its web site (www.thomascook.com), the company uses affiliates on a large scale and employs two affiliate networks to manage and pay its affiliate partners. However, like many online advertisers, Thomas Cook found it was forced to pay duplicate commissions to affiliates where more than one had delivered ads to the same customer on their journey to buying from the website. By implementing TagMan on its site, Thomas Cook found it could immediately identify which channel and affiliate delivered the 'last click' and now saves 25% of its spend on affiliate commissions through effective deduplication.

Marketing News: Fortnum & Mason appoint Paul Lewis Design

Leading luxury retailer Fortnum & Mason has appointed e-commerce specialist Paul Lewis Design, to devise a fresh look for its online retail site following a five-way competitive pitch. The new visual identity will continue to reflect the inspirational appeal of the Fortnum & Mason brand, while adding a touch of humour. Furthermore, Paul Lewis Design will be reviewing the online customer journey with the aim of developing this to ensure visitors witness the same exceptional brand experience online as the brand is renowned for in-store. Paul Lewis Design has responded to the brief by carefully studying the in-store experience, absorbing, not only the store architecture and design, but understanding the visual philosophy and commercial drivers. Learning gathered through this process will be fundamental to ensuring the new ecommerce solution embodies the Fortnum & Mason brand while delivering a smoother online experience; to reduce drop off rates and encourage repeat visits.

Marketing News: Riverford Organic asks Jellyfish to deliver paid search drive

Riverford Organic Vegetables, the organic vegetables, fruit and dairy e-commerce business, has appointed Jellyfish to handle its pay-per-click (PPC) search marketing account. Jellyfish, the UK's leading agency dedicated to paid search, has created a bespoke campaign site to which it will drive paid search traffic with the objective of acquiring new customers for Riverford. The agency won the business without a pitch and its fee will be calculated on a pure Cost Per Acquisition (CPA) basis: the more new customers Jellyfish generates, the more it will be paid. Working in conjunction with integrated design and brand communications consultancy Creative Uncle, Jellyfish has devised a bespoke campaign site to drive sales. Riverford food boxes are delivered along with recipe cards to ensure minimum wastage of goods, and customers will be encouraged to visit the site to try out more meal suggestions.

Marketing News: KDB : 42% of respondents said most of the direct marketing offers they are receiving come from companies they already deal with

Marketing News : Only 12% UK consumers say they are receiving offers via direct marketing that is of personal relevance to them, according to a new study from database marketing and consumer insight firm KDB. Additionally, 54% said that virtually none of the offers were relevant to them and 34% said only some of the offers were applicable. The research also revealed that, despite the fact firms are failing to target consumers with relevant marketing communications, 42% of respondents said most of the direct marketing offers they are receiving come from companies they already deal with. The figures indicated that, in general, the younger the consumer, the more personally relevant they found the marketing communications sent to them.

Marketing News: Boden has appointed Experian CheetahMail, as its email marketing partner

Multichannel fashion retailer, Boden, has appointed Experian CheetahMail, as its email marketing partner. Boden will use Experian CheetahMail's email marketing expertise and customer insight to drive more business online; delivering significantly higher campaign revenue across its UK, US and European markets. This move reflects the company's increasing online focus. Experian CheetahMail will provide strategic counsel, technical services and transparent reporting. Email marketing revenue will be maximised by using web analytics and email behaviour analysis to increase click-throughs and transactions. Other tactics include introducing triggered cross-sell and up-sell messages and sending emails to customers that have abandoned items in their online shopping basket.

Marketing News: THOUSANDS CONNED OUT OF MONEY BY FAKE WEBSITES

More than one in 10 of Britain's 20 million online shoppers* (11%) has either parted with money on a bogus website or knows someone who has, according to a new poll carried out by Feefo, the independent online customer feedback forum. Even when purchasing from legitimate websites, one in eight people (13%) has experienced problems ranging from goods being faulty or not turning up at all, to being unable to return items or get a refund. Consequently, customers are increasingly looking for reassurance or third party endorsement when purchasing online. Nearly a third (31%) say they would not purchase from the website of an unknown company or brand.

Marketing News: The cheapest and best prices on contact lenses

While other guides mostly list US resellers, even with visitors located overseas, LensShopper.co.uk keeps the business local. UK visitors are now given the opportunity to buy contact lenses from domestic resellers, and in doing so avoid higher shipping costs and longer delivery dates. Marketing manager Mike Elliott explains: "Our goal is always to give our visitors the cheapest and best prices on contact lenses. When we realized the potential in local reseller markets in the UK, the choice was simple. This way we could also promise much faster delivery dates and cheaper shipping costs."

Marketing News: The effect of the recession on the buying behaviour of online grocery shoppers in the UK

Research for 'E-Commerce: The Internet Grocery Market', a new report from market intelligence provider Key Note, has revealed the effect of the recession on the buying behaviour of online grocery shoppers in the UK. A survey, based on a sample of 1,005 adults and undertaken in February this year, asked what impact the recession has had on consumers' purchasing of online groceries. The research found that 31.7% of the respondents who were identified as online shoppers had reduced the amount they usually spent on purchasing groceries via the internet, whereas almost two-thirds (64.8%) of those who shopped online reported no change in the amount they usually spent.

Marketing News: Johnstone's Paint Trophy look forward to engaging with more fans as they sign up to their new site

The Johnstone's Paint Trophy has unveiled an action packed new website in time to kick off the new season and to celebrate its fourth year of sponsoring the cup. The new website offers fans the ultimate coverage experience, from exclusive news, manager interviews and team awards, to goal footage from each round of games with opportunities to win sought after prizes. Fans can also access the match centre zone to view live statistics, listen to text commentary and monitor results via the match centre scoreboard.