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E Commerce
Marketing News: Tesco, first direct, IBM and eBay named among Econsultancy 2009 Innovation Awards winners
Tesco.com won the award for Innovation in Email Marketing for its campaigns which provided personalised shopping lists to customers based on their in-store and online purchase history.
IBM won the Innovation in B2B Digital Marketing award for its augmented reality mobile phone technology which enhanced the Wimbledon experience by providing useful data about the tennis tournament as well as information which helped people to avoid queues.
The same technology, called Seer, earned IBM a commendation in the Most Innovative New Technology category.
eBay Partner Network won the Affiliate Marketing award for breaking away from the traditional affiliate cost-per-acquisition payment model and launching a new "quality based" Cost Per Click (CPC) payout method.
Entries were judged by an international panel from companies known for innovation such as Honda, The Guardian, lastminute.com, Orange, Mindshare, Channel 4, Google, Isobar, PHD Media, Unilever and Poke, as well as digital gurus
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Marketing News: Marketers Are Doing It For Themselves
Pure360 is today putting control firmly in the hands of email marketers with the launch of Automations, a highly intuitive tool that enables the planning and delivery of sophisticated, automated email marketing campaigns without the need for techies.
Automations, a key feature within the new version of Pure360's email marketing platform, has been designed to make automated campaigns work much harder for marketers, but with minimum work. Its intuitive interface makes it easy to send emails automatically in response to specific events and it allows more accurate segmentation and targeting than ever, based on periods before, after, or on the anniversary of multiple dates.
"We've supercharged the latest version of PureResponse with the incorporation of Automations", said Adam Bambrough, Product & Experience Manager at Pure360. "This new feature will dramatically improve marketers' ability to engage with customers by delivering tailored campaigns automatically from the moment customer
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Marketing News: Matches Maximises Online Marketing with Lyris
Fashion Retailer Chooses Lyris HQ to Integrate Email, Social and Mobile Marketing and Drive Better Customer Engagement.
Lyris, Inc., have announced that fashion retailer Matches has chosen Lyris HQ to manage its online marketing campaigns, with the aim of maintaining a unified view of customer purchasing behaviour, communicating more effectively, and driving customer loyalty and sales. With Lyris HQ, Matches is looking to integrate its marketing campaigns with a "tri-messaging" approach, which enables meaningful and measurable dialogue via email, social and mobile channels.
By orchestrating campaigns across these three powerful channels, Matches will be able to build a more engaging and consistent customer experience. In addition, by leveraging Lyris HQ's advanced Web analytics, Matches will have a holistic view of customer engagement and campaign success.
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Marketing News: Learn how search engines rank web pages and optimize yours to out-rank competitors
Now in its 11th year, SES London is organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM).
UK and European marketers gather here every year for three days of sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more while offering high level strategy, big picture, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more. See you at the show!
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