Tell Us What You Think
|
Event Marketing
Marketing News: DRAGON POWER : Sixty one foot tall, Slick's outstanding asset is a glass bottom – of the basket kind - so you can see the world beneath your feet at 3,500ft in the air
The most unlikely media star of the moment is a Dragon called Slick, who comes in the shape of a hot air balloon.
Sixty one foot tall, Slick's outstanding asset is a glass bottom – of the basket kind - so you can see the world beneath your feet at 3,500ft in the air. Slick stole the media limelight recently when making its first major public appearance at the Bristol International Balloon Fiesta, gaining significant coverage in the Telegraph, Metro and Daily Mail, as well as a host of regional and national media broadcast programmes. Slick has also featured on YouTube and has been the subject of much twittering.
And Slick doesn't have an agent. The rights belong to Palletways Europe GmbH, a pan-European logistics provider.
Paul Komuro, marketing consultant for Palletways and the brainchild behind Slick says: "The coverage Slick has generated in just two months since being unveiled is the equivalent of nearly half a million pounds in advertising spend. Moreover, an audience of
|
|
|
 |
Marketing News: Event marketing : ICC London ExCeL will be open for events in May 2010
A special event will be held to mark the opening of London's first international convention centre. Taking place on 24 June 2010, it will be designed to showcase all of the facilities at ICC London ExCeL.
Created by experience marketing agency George P Johnson, the launch will include an agency forum, a press briefing with Mayor of London Boris Johnson, lunch in the ICC Capital Suite and culminate in an event in the ICC Auditorium.
As part of the event, approximately 400 guests will be welcomed to the new venue, which will include clients, stakeholders and the media.
"The opening of London's first international convention centre is an important milestone in the city's business tourism history, and we wanted to mark it with an event that underpins its significance," said managing director at ExCeL London.
"It's fantastic to have an experienced brand like GPJ involved in the launch, especially given the high calibre of events it has produced in the past. We've worked with
|
|
|
 |
Marketing News: Music 4.5 - the new music tech startup event
2Pears, the team that bring you the popular TechCrunch Europe events and the UKTI Pitch Workshops, are pleased to announce the launch of a new music tech start-up event - Music 4.5 - which will take place in central London on Thursday, March 4, 2010. http://www.music4point5.com/index.html
Music 4.5 will bring together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players to share knowledge, discuss strategies for business success, debate market trends and evolution, as well as network.
The name Music 4.5 is derived from a Web 2.0 philosophy which says that, after the huge losses incurred on Web 1.0, the ambition for web enterprises is to make money and achieve a 4.5 times return on investment (ROI). In the music and technology business landscape this means a 4.5 times ROI for all parties: artists, entrepreneurs and investors.
|
|
|
 |
Marketing News: TACTICAL LAUNCHES - SPECIALIST BRAND COMMUNICATIONS & EVENT MARKETING AGENCY
Tactical Limited has re-launched as Tactical Live.
Tactical Live will continue to service existing Tactical clients and will provide new end to end agency services within brand communications, event marketing, sponsorship activation, hospitality and production services.
Ryan Horn and Jackie Pollard have joined the agency board alongside Quentin Warren, John Street and Ian Mattocks.
The agency will work with all clients and partner agencies globally to activate projects across brand marketing, sponsorship, events, business channels, media amplification, PR leverage, experiential, promotions and retail.
|
|
|
 |
Marketing News: Yeo Valley sponsor Food Festival : The gateway to much of the UK's best organic produce
If you're here in the UK, particularly in the Bristol region, you'll want to mark your calendar for Saturday and Sunday September 6 & 7, which is the weekend of the annual Organic Food Festival in Bristol. This is Europe's largest celebration of everything organic.
The venue is set in Bristol's famous harbourside, and will include food markets, fashion, skincare and homeware products, a demonstration kitchen, the best in organic food and drink, a green plant pavilion, food cruises around the harbour and an arts entertainment fringe that will include children's activities, music and street theatre.
|
|
|
 |
Marketing News: Feria Valencia becomes a full AEO marketing partner
Association of Event Organisers (AEO) is pleased to announce that Feria Valencia, one of Europe's leading Convention and Exhibition Centres, has extended its AEO associate membership by becoming a full AEO marketing partner.
The partnership will focus on enhancing Feria Valencia's identity and profile amongst companies and professional UK event organisers.
|
|
|
 |
|
|