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Event Marketing

Marketing News: Event organisers booking more 'last-minute' events in 2010

IET Venues research reveals value for money is deciding factor as organisers book events later

Marketing News: BSkyB, British Cycling and RPM kicks off third annual Sky Ride

BSkyB and British Cycling are set to launch the third annual Sky Ride series this month, in partnership with full service creative agency RPM. The events will take place at key locations across the country, transforming ten major city centres and two London Boroughs into unique, traffic free, cycling experiences, aiming to encourage occasional and lapsed cyclists of all ages and abilities to get back on their bikes.

Marketing News: DRAGON POWER : Sixty one foot tall, Slick's outstanding asset is a glass bottom – of the basket kind - so you can see the world beneath your feet at 3,500ft in the air

The most unlikely media star of the moment is a Dragon called Slick, who comes in the shape of a hot air balloon. Sixty one foot tall, Slick's outstanding asset is a glass bottom – of the basket kind - so you can see the world beneath your feet at 3,500ft in the air. Slick stole the media limelight recently when making its first major public appearance at the Bristol International Balloon Fiesta, gaining significant coverage in the Telegraph, Metro and Daily Mail, as well as a host of regional and national media broadcast programmes. Slick has also featured on YouTube and has been the subject of much twittering. And Slick doesn't have an agent. The rights belong to Palletways Europe GmbH, a pan-European logistics provider. Paul Komuro, marketing consultant for Palletways and the brainchild behind Slick says: "The coverage Slick has generated in just two months since being unveiled is the equivalent of nearly half a million pounds in advertising spend. Moreover, an audience of

Marketing News: FaceTime launches The Facts 2010

The Facts 2010 is the broadest dataset reporting on trade show and consumer event markets in the UK. The report contains like-for-like comparisons and business sector analysis and offers extensive data from 454 events held in the UK during 2009. The Facts 2010 also includes an insightful contribution from Phil Soar, Chair of Waypoint Exhibitions and AEO Board member, who gives his summary and interpretation of the main results and reviews year-on-year changes in the industry. The strategy during 2010 is to change to a quarterly presentation of the data currently in The Facts, supported by an annual report, and to complement this with more information relevant to marketing teams, such as web activity and conversions from registration to actual attendance, comparing performance of different media in attracting visitors.

Marketing News: Edinburgh International Marketing Festival participant to arrive in Edinburgh by post!

A marketing assistant who is fronting an event as part of the Edinburgh International Marketing Festival (EIMF) has posted himself to Edinburgh and is set to arrive in the capital at 6pm today (Wednesday 4th August). Will Armstrong, a Marketing Assistant with The Marketing Society, planted himself in a cardboard box yesterday (Tuesday 3rd August) and posted himself 376 miles from Brighton to Edinburgh to highlight the importance of traditional marketing. Will will experience what some of the 84 million letters go through daily and he intends to highlight why Direct Marketing shouldn't be forgotten and should be brought back to life. As part of 'The Day', the Marketing Society's Day at the EIMF on Monday 23rd August, Marketing professionals will be able to hear Will talk about his 20 hour journey which will be captured on a small flip camera.

Marketing News: Incentives & Promotional Marketing - LIVE! : an incredibly effective route to market

There will be no better place to meet key industry buyers and 'end user' decision makers in 2010! A focussed exhibition as a core part of your marketing strategy makes good sense – they can deliver where other media simply can't.

Marketing News: Guinness World Records Launches Live Events Business in the United States

Guinness World Records is launching a US-based live events business Guinness World Records Live! GWR Live! will work with American brands to create bespoke events centred around live record-breaking. As part of this US expansion, Guinness World Records has appointed Omnicom Group agency, C2 Creative, as its agency of record.

Marketing News: RPM reaches out to 16-24 year old sun worshippers for Cancer Research UK's SunSmart campaign

RPM has created the Sun Damages campaign, a touring Cancer Research UK roadshow that engages with young people and allows them to see the unseen damage that has been caused to the skin by overexposure to UV given off by the sun and sunbeds. The interactive experience will give Cancer Research UK the opportunity to engage with the hard to reach audience, and is specifically designed to engage with sun-worshipping 16 – 24yr olds on the simple steps they can take to protect their skin from sunburn using shade, clothing and sunscreen.

Marketing News: Ricoh Japan partners with Hotcow to promote the '2010 Ricoh Women's British Open

Ricoh, the Japanese global solutions provider, has appointed Hotcow to handle its experiential marketing campaign around its title sponsorship of the 2010 Ricoh Women's British Open at Royal Birkdale at the end of July. As part of their marketing activity, a series of initiatives to highlight Ricoh's support for this world class event are being undertaken in the run up to the championship. From 26-30th of July, Broadgate Circle, London will be the main focal point forevents with golf enthusiasts and general members of the public encouraged to swing by and have a shot at a 'Hole-In-One' competition, with winners having the chance to take home a selection of golfing prizes including a top of the range CX3 Ricoh camera, RWBO Caps and golf markers.

Marketing News: Sponsors shun France after World Cup meltdown

Financial services company Credit Agricole and fast-food company Quick have suspended ad campaigns based around the French national football team, and other sponsors have expressed dismay after the turmoil in the team's World Cup camp over the weekend.Reuters reports that Credit Agricole cancelled a television campaign featuring the team, and Quick stopped using an advertising film featuring Nicolas Anelka, who has been sent home from the World Cup after a row with the team's management. Utilities company GDF Suez said it would review its sponsorship of the team, which is supposed to run until 2014, after the World Cup. "We will certainly, once the World Cup is over, discuss the form of this partnership. You must know that for 100 euros given to the Federation, 70 euros go to non-professional soccer," a spokeswoman for the company said.

Marketing News: Swatch And MTV Create Ultimate Design Mash Up

Swatch MTV Playground Creative Competition 2010 Launched - Win A Weeks's Stay In Shanghai, China During Expo 2010

Marketing News: Citroën appoints RPM as their experiential agency

Citroën UK has appointed leading creative agency RPM as its experiential partner following a six way pitch. The RPM team is headed up by Ian Irving, director of corporate and the first campaign to be undertaken will be to raise awareness of the new DS3 and C3 model lines.

Marketing News: Minicom Digital Signage to introduce a unique Proof of Performance technology for Digital Signage displays at ScreenMedia Expo 2010

Operators can reduce system downtime and increase operational transparency for increased system value

Marketing News: Excellent on-floor education opportunity at ScreenMedia Expo 2010 – The Digital Signage Expert Tour

This time, the participants will have a chance to discuss with the leading digital signage vendors and get valuable insights from industry experts. The Groups will be guided twice a day through the show floor by the industry insider Michal Kraft, supported by a wireless communication system.

Marketing News: It's British Sandwich Week 2010

Next month sees the launch of British Sandwich Week 2010 (May 9-15) – an occasion designed to recognise the importance of one of Britain's greatest food inventions. And it's not just we British who are discovering how well this gastronomic creation fits today's busy lifestyles – its popularity is spreading across the world, from the United States to Japan. Even those haughty French, who so often deride British cuisine, are having to eat their words as the sandwich is taking the streets of Paris by storm. They now even have dedicated exhibition for sandwiches in the city! Never, since 1762 when the fourth Earl of Sandwich first dubbed two slices of bread with a filling as 'a sandwich', has this great British food been so popular - and British Sandwich Week gives us all an opportunity to shout about it. Throughout British Sandwich Week 2010, retailers and caterers across the UK will be celebrating the occasion in their own way with promotions and new product launches.

Marketing News: Event marketing : ICC London ExCeL will be open for events in May 2010

A special event will be held to mark the opening of London's first international convention centre. Taking place on 24 June 2010, it will be designed to showcase all of the facilities at ICC London ExCeL. Created by experience marketing agency George P Johnson, the launch will include an agency forum, a press briefing with Mayor of London Boris Johnson, lunch in the ICC Capital Suite and culminate in an event in the ICC Auditorium. As part of the event, approximately 400 guests will be welcomed to the new venue, which will include clients, stakeholders and the media. "The opening of London's first international convention centre is an important milestone in the city's business tourism history, and we wanted to mark it with an event that underpins its significance," said managing director at ExCeL London. "It's fantastic to have an experienced brand like GPJ involved in the launch, especially given the high calibre of events it has produced in the past. We've worked with

Marketing News: Badminton Horse Trials to be broadcast in 71 countries in global sponsorship first

Horse & Country TV ("H&C TV") announced today further details of the global media sponsorship package for The Mitsubishi Motors Badminton Horse Trials 2010. This is the first time that Badminton has been available for global broadcast and online sponsorship, and constitutes a unique opportunity for a brand to take a major position in an Olympic sport whose media has been both under distributed and undervalued.

Marketing News: Imagination Creates Dynamic Auto Show Experience for Ford in Geneva

GENEVA 4th March, 2010 – Imagination, the global brand communications agency, has designed a hands-on, interactive stand for Ford Motor Company to engage visitors at the 80th Geneva International Motor Show, open to the public until Sunday 14th March. Ford will use the Geneva Motor Show as the European platform for the introduction of another model in its Global C-car product line-up.

Marketing News: South East Entrepreneur Liz Jackson speaks to Business Link about International Women's Day

Liz Jackson, from C4's Secret Millionaire and business owner of Great Guns Marketing talks about why the South East is a great place for women to start a business and the importance of International Women's Day.

Marketing News: Intec Solution Portfolio Powers WIND Mobile in Canada

Intec platform integral to WIND Mobile's operation as Canada's first national wireless carrier in over a decade

Marketing News: Turkish Airlines replace Air Asia as Manchester United's official carrier

Turkish Airlines has agreed a three and a half year sponsorship deal with English Premier League champions Manchester United. The deal caps a successful week for Turkish Airlines – it announced on Tuesday a new sponsorship deal with Spanish champions Barcelona, whom Manchester United lost to in last year's UEFA Champions League final

Marketing News: GALA 2010: The Language of Business. The Business of Language. A conference to be held in May in Prague

Building off the momentum of its first ever conference in September, the Globalization and Localization Association has announced that "GALA 2010: The language of business. The business of language." will be held 10 – 12 May 2010 at the Intercontinental Praha in Prague.

Marketing News: Music 4.5 - the new music tech startup event

2Pears, the team that bring you the popular TechCrunch Europe events and the UKTI Pitch Workshops, are pleased to announce the launch of a new music tech start-up event - Music 4.5 - which will take place in central London on Thursday, March 4, 2010. http://www.music4point5.com/index.html Music 4.5 will bring together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players to share knowledge, discuss strategies for business success, debate market trends and evolution, as well as network. The name Music 4.5 is derived from a Web 2.0 philosophy which says that, after the huge losses incurred on Web 1.0, the ambition for web enterprises is to make money and achieve a 4.5 times return on investment (ROI). In the music and technology business landscape this means a 4.5 times ROI for all parties: artists, entrepreneurs and investors.

Marketing News: TACTICAL LAUNCHES - SPECIALIST BRAND COMMUNICATIONS & EVENT MARKETING AGENCY

Tactical Limited has re-launched as Tactical Live. Tactical Live will continue to service existing Tactical clients and will provide new end to end agency services within brand communications, event marketing, sponsorship activation, hospitality and production services. Ryan Horn and Jackie Pollard have joined the agency board alongside Quentin Warren, John Street and Ian Mattocks. The agency will work with all clients and partner agencies globally to activate projects across brand marketing, sponsorship, events, business channels, media amplification, PR leverage, experiential, promotions and retail.

Marketing News: IGNITE WINS TWO MAJOR BRIEFS FOR FIFA CLUB WORLD CUP UAE 2009

Ignite won two pitches from the Local Organising Committee (LOC) of the FIFA Club World Cup UAE: the events programme for the tournament, which includes the opening, closing and awards ceremonies; and the experiential marketing activity around the event, including the design, development and management of the Fan Zones during the tournament. The events programme contract was won after a comprehensive pitch process. Ignite's opening ceremony for the competition – to be held at the Mohamed Bin Zayed Stadium on 9th December – will entertain both the crowd and a global television audience, introduce the participating teams and showcase aspects of Abu Dhabi culture. The closing ceremony, which will be held at Zayed Sports City on the 19th December immediately before the FIFA Club World Cup UAE 2009 Final, will be a celebration of the competition and enhance audience enjoyment and anticipation ahead of the game. The awards ceremony will feature the presentation of the

Marketing News: RPM repositions for the future

Experiential agency RPM is set to unveil an internal revamp that will see promotions for board members, creation of a new layer of management, the launch of two new teams and the appointment of Gyro founder Gary Brine to the board as non-executive director. New roles for agency principals and Gary Brine appointed- Experiential agency RPM is set to unveil an internal revamp that will see promotions for board members, creation of a new layer of management, the launch of two new teams and the appointment of Gyro founder Gary Brine to the board as non-executive director. Managing Partner Hugh Robertson will take the role of Group Chairman and Client Services Director

Marketing News: RPM LAUNCHES SPECIALIST CORPORATE DIVISION

Leading experiential agency RPM is set to launch a specialist corporate division, led by Ian Irving as Director of Corporate. The new division will be dedicated to providing a tailored and bespoke service for Internal and B2B engagement briefs.

Marketing News: The events division of Motivcom is confident about growth next year : Recovery well underway says Cooper

The events division of Motivcom Plc, including P&MM, Zibrant and AYMTM, is set for 20 per cent growth in 2010, says Nigel Cooper, the group's executive director. Cooper expects events gross profits to exceed £13 million in 2010, based on significant new business wins and existing clients indicating budgets may be increased next year. Nigel Cooper commented: "The events division of Motivcom is confident about growth next year. We have delivered year-on-year profit growth through the recession and look forward to significant growth in 2010."

Marketing News: Drop in and spread some love… and a little hate if you have to

Pop-up jar. That yeasty brand Marmite has opened a pop-up shop in London's West End. Currently open seven days a week on Regent Street offering over 100 Marmite-inspired products, many of them exclusive, the store will only be around for a short while. "For a limited period of time, we're joining the glitterati of Regent Street and bringing the world of love and hate to the bright lights of London," says the brand. "Drop in and spread some love… and a little hate if you have to."

Marketing News: Yorkshire Event Centre signs up to the eGuide!

Yorkshire Event Centre Limited has become the first member of the Association of Event Venues (AEV) to sign up to the eGuide, outside of the online resource's three founding companies. Resultantly, the Harrogate-based venue joins fellow AEV members EC&O Venues, ExCeL London and NEC, with the eGuide now representing all 4 companies.

Marketing News: Bristol's Enable Interactive's swashbuckling pink pirate conga

Bristol-based Enable Interactive, the UK's No. 1 digital agency*, gave its staff that Friday feeling last week in support of their client Breast Cancer Care and the launch of the charity's October fundraising campaign, Pink Fridays. The Enable team dressed as pink pirates for a photo shoot with the pink flamingos at Bristol Zoo, followed by a fundraising - and eyebrow raising- conga to Clifton Suspension Bridge. All of the funds raised will enable Breast Cancer Care to provide free information and support services for the 46,000 people who are diagnosed with breast cancer every year in the UK.

Marketing News: Renault have been hit by the news that title sponsor ING will end its contract

Renault have been hit by the news that title sponsor ING will end its contract with the Formula 1 team immediately. The Dutch-based financial group planned to pull out at the end of the season but will now leave four races early. The move follows the race-fixing scandal that resulted in a suspended ban for the former world champions. Renault had already lost the backing of Spanish insurance firm Mutua Madrilena, which asked for its name to be removed from Renault's cars earlier in the day. ING was the largest sponsor on Renault's books, providing more than half their total sponsorship revenues according to some estimates.

Marketing News: Adrenaline consumer extreme festival prize sports adventure

Adrenaline Sports Fans are in for a treat this year during Adrenaline Sports Live, presented by Rani, as the world's most adventurous brands make an appearance in the show.Nautica Watches distributed by Ahmed Seddiqi & Sons in UAE have signed as silver sponsors for the water sports area and will be giving away valuable prizes to winners of the wakeboarding championships. In addition to that, Empros will give water sports fans the chance to witness the daring stunts performed by a local Jet Ski stunt team during demonstrations in the water sports area, while Intex will offer visitors the chance to try scuba diving in their ready-built pool. Among the other confirmed sponsors is Amigos Balloons, who will be offering one lucky winner a balloon flight for two over Abu Dhabi and Dubai in one of their hot air balloons. On their participation at Adrenaline Sports Live, presented by Rani, Capt. Tariq Al Omari from Amigos Balloons comments "It's a great pleasure to be a part of thi

Marketing News: Soak sells advertising space on 330 ml. plastic bottles filled with Buxton water

Summertime is filled with opportunities for brands to show they care, whether by helping consumers find a place to change at the beach or by giving them a little cooling refreshment during a heat wave. Targeting the latter option is Soak Media, a UK firm that gives out free bottled water to London commuters courtesy of on-bottle advertising. Focusing only on the months of July and August, Soak sells advertising space on 330 ml. plastic bottles filled with Buxton water and then hands them out for free to overheated London commuters, who would normally pay £1 or more for such refreshment. Soak's own staff hands out the bottles from an ice-filled cart, after which time it estimates the bottles spend about 50 minutes in the average consumer's hands. The company also does specials including leaflet tip-ons, specially shaped bottles

Marketing News: Yeo Valley sponsor Food Festival : The gateway to much of the UK's best organic produce

If you're here in the UK, particularly in the Bristol region, you'll want to mark your calendar for Saturday and Sunday September 6 & 7, which is the weekend of the annual Organic Food Festival in Bristol. This is Europe's largest celebration of everything organic. The venue is set in Bristol's famous harbourside, and will include food markets, fashion, skincare and homeware products, a demonstration kitchen, the best in organic food and drink, a green plant pavilion, food cruises around the harbour and an arts entertainment fringe that will include children's activities, music and street theatre.

Marketing News: RPM boosts the launch of Maoam's new ChewTwo

RPM boosts the launch of Maoam's new ChewTwo with targeted campaign incorporating online promotion and 25,000 samples a day

Marketing News: Feria Valencia becomes a full AEO marketing partner

Association of Event Organisers (AEO) is pleased to announce that Feria Valencia, one of Europe's leading Convention and Exhibition Centres, has extended its AEO associate membership by becoming a full AEO marketing partner. The partnership will focus on enhancing Feria Valencia's identity and profile amongst companies and professional UK event organisers.