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Event Marketing
Marketing News: Music 4.5 - the new music tech startup event
2Pears, the team that bring you the popular TechCrunch Europe events and the UKTI Pitch Workshops, are pleased to announce the launch of a new music tech start-up event - Music 4.5 - which will take place in central London on Thursday, March 4, 2010. http://www.music4point5.com/index.html
Music 4.5 will bring together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players to share knowledge, discuss strategies for business success, debate market trends and evolution, as well as network.
The name Music 4.5 is derived from a Web 2.0 philosophy which says that, after the huge losses incurred on Web 1.0, the ambition for web enterprises is to make money and achieve a 4.5 times return on investment (ROI). In the music and technology business landscape this means a 4.5 times ROI for all parties: artists, entrepreneurs and investors.
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Marketing News: TACTICAL LAUNCHES - SPECIALIST BRAND COMMUNICATIONS & EVENT MARKETING AGENCY
Tactical Limited has re-launched as Tactical Live.
Tactical Live will continue to service existing Tactical clients and will provide new end to end agency services within brand communications, event marketing, sponsorship activation, hospitality and production services.
Ryan Horn and Jackie Pollard have joined the agency board alongside Quentin Warren, John Street and Ian Mattocks.
The agency will work with all clients and partner agencies globally to activate projects across brand marketing, sponsorship, events, business channels, media amplification, PR leverage, experiential, promotions and retail.
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Marketing News: Yeo Valley sponsor Food Festival : The gateway to much of the UK's best organic produce
If you're here in the UK, particularly in the Bristol region, you'll want to mark your calendar for Saturday and Sunday September 6 & 7, which is the weekend of the annual Organic Food Festival in Bristol. This is Europe's largest celebration of everything organic.
The venue is set in Bristol's famous harbourside, and will include food markets, fashion, skincare and homeware products, a demonstration kitchen, the best in organic food and drink, a green plant pavilion, food cruises around the harbour and an arts entertainment fringe that will include children's activities, music and street theatre.
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Marketing News: Feria Valencia becomes a full AEO marketing partner
Association of Event Organisers (AEO) is pleased to announce that Feria Valencia, one of Europe's leading Convention and Exhibition Centres, has extended its AEO associate membership by becoming a full AEO marketing partner.
The partnership will focus on enhancing Feria Valencia's identity and profile amongst companies and professional UK event organisers.
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