Marketing News: Imagination Creates Dynamic Auto Show Experience for Ford in Geneva

News Release from: Imagination
04/03/2010
Imagination, Ford, Geneva, Automotive, Car, Technology, Augmented Reality, experiential

GENEVA 4th March, 2010 – Imagination, the global brand communications agency, has designed a hands-on, interactive stand for Ford Motor Company to engage visitors at the 80th Geneva International Motor Show, open to the public until Sunday 14th March.

Ford will use the Geneva Motor Show as the European platform for the introduction of another model in its Global C-car product line-up.

With over

 Imagination Creates Dynamic Auto Show Experience for Ford in Geneva

GENEVA 4th March, 2010 – Imagination, the global brand communications agency, has designed a hands-on, interactive stand for Ford Motor Company to engage visitors at the 80th Geneva International Motor Show, open to the public until Sunday 14th March. Ford will use the Geneva Motor Show as the European platform for the introduction of another model in its Global C-car product line-up.

With over 700,000 people visiting the event over 10 days, the challenge for Ford was to find a way to stand out in a very large crowd. The aim was to deliver an experiential Motor Show stand that encourages visitor interaction, showcases key innovations and builds engagement with the Ford brand and product range. 

The Ford stand features over 20 hands-on activities delivering messages about new technology, sustainability, and Ford kinetic Design. Visitors can "feel the difference" with the next-generation Ford Focus Control Blade Challenge, ‘test-drive’ the new Focus through a virtual augmented reality cityscape, or customise their own Ford Ka and have the chance to see it built LIVE by the Pro Rider team, fresh from their successful French TV programme.  It is the combined effort of on-stand experiences like these that relay key product stories that groups of people can enjoy and share.

“For Ford at this year’s Geneva Motor Show we are raising the bar on ‘Content and Engagement’. We’re aiming to encourage people to have fun on the Ford stand whilst learning about all of the fantastic technology, design and sustainability stories the latest Ford product range offers.” said Jordan Waid, Imagination’s creative director for its Ford of Europe business.

"Geneva is one of the most important international auto shows for Ford, and with the sheer volume of new products and technologies we are revealing this year, it is critical that we connect with all of the visitors to our stand in an interesting and impactful manner," said Paul Thomas, Ford of Europes vice president of Marketing.

About Imagination:  Launched in London in 1968, Imagination is an independent communications agency whose roots lie in non-traditional, live, experiential marketing. Imagination has eleven offices around the world, and the full complement of specialists in-house, from brand consultants to architects, advertising specialists to interior designers, retail specialists and event producers to direct marketers and digital experts.

This unique offering enables Imagination to approach every problem from broader and more unanticipated angles, build solutions from the ground up across all channels, and deliver insights aligned with the way people wish to interact with brands. Imagination’s clients include Aston Martin, Guinness, oneworld global alliance, Disney, Ford, Johnson & Johnson, Goldman Sachs, Shell and Samsung.

For more information please visit: www.imagination.com.

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