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Marketing News: Sitecore helps INTO drive student numbers to partner Universities via new websiteNews Release from:
BondPR INTO, a UK based University partner, has placed a Web content management platfrom and online marketing tools from Sitecore at the heart of its new website to help improve its marketing effectiveness to overseas students
London, UK, 17th November 2009 - INTO, a UK based company that works closely with leading universities to prepare overseas students to be successful in higher education worldwide, today re-launched their website – www.into.uk.com – using the advanced Web CMS website platform and Online Marketing Suite (OMS) from Sitecore. Through Sitecore’s advanced content management capabilities, INTO aims to substantially increase its student intake. Its partners and employees will take advantage of Sitecore’s ease of use and performance to engage with young people from across the world and show them how English language courses offered jointly with their University partners can help students be better prepared for academic life. At the same time INTO will use the web analytics and marketing automation capabilities of Sitecore OMS to measure the effectiveness of their marketing and to test new campaign ideas in different geographical regions. Presently INTO has eight University partners – seven in the United Kingdomand one in the USA. Having doubled its student intake across the teaching centres in just three years, the company wanted to harness new social media techniques to engage with 17-21 year olds around the world -including Eastern Europe, South America, Central Asia, Middle East, China and the Far East– about courses, campus lifestyles, career opportunities and future prospects. Sitecore CMS, introduced to INTO by implementation partner 3Sixty, became a compelling value proposition for this effort because of its scalability, flexibility, workflow management capabilities and industry leading performance.Sitecore OMS will analyse incoming traffic, user behaviour on the site and perform multi-variant testing to continually enhance the new website’s engagement levels with students. An important element will be presenting information on the website in different ways and testing its regional appeal according to a visitor’s specific geographical location, a critical factor when appealing to international student audiences. “In selecting Sitecore we were looking for a CMS platform that would allow us to show we are streets ahead of our competitors and can effectively communicate real- time information in multiple languages to a youth-based audience,” said Tony Lee, digital marketing director at INTO. “We have a wealth of experience at marketing to this age group and the role of Sitecore OMS in allowing us to track, manage and test the effectiveness of our online campaigns will be of paramount importance.” “Our OMS is proving to be a marketer’s dream,” said Simon Bartolo, managing director of Sitecore UK. “Its analytics can tell INTO the true story of a site visitor’s experience while new marketing initiatives can be tested on the fly helping them to develop a deeper and richer understanding of visitor experiences, their profiles and their aspirations,” he added.Sitecore’s Web CMS platform enhances the efficiency and workflow of communications between the different systems and processes used by INTO, its partners and other third parties. Because of Sitecore’s ability to separate content from presentation, INTO’s non-technical staff can maintain a robust, up-to-date website without having to learn all the underlying technology details. The site’s user interface will focus on being as student-friendly as possible integrating off-the-shelf social media applications such as bookmarking, RSS, blogs, podcasts, twitter feeds. Users will enjoy lightning quick performance, tremendous usability and an all round enlightening experience. INTO is the latest in a growing number of educational establishments working with Sitecore. The USinstitutions George School, College of Wooster, Drexel University and Hogeschool Utrecht International were also announced by Sitecore this week.About INTO Under a unique partnership model, INTO works with leading universities to develop ‘on-campus’ colleges that prepare international students for success at higher education worldwide. By investing in state-of-the-art learning and accommodation facilities, INTO offers unrivalled student experiences and helps to transform the international profile of its university partners. In just three years, INTO has established nine joint venture colleges and a global marketing network of over 600 agents. INTO’s university partners currently include the Universities of East Anglia, Exeter, Newcastle, Glasgow Caledonian, Manchester, Queen’s University Belfast, City University London in the UK; and Oregon State University in the US.About Sitecore Sitecore’s Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full featured websites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth. Thousands of public and private organisations, including national governments FTSE 100 and Fortune 500 companies utilise Sitecore solutions for their websites. These organisations have created and now manage more than 22,000 dynamic websites with Sitecore including Microsoft, Lloyds of London, Universal Music, Sara Lee, Siemens, Experian, WebTrends, Manchester United, Conservative Party, Manchester City and Bristol International Airport.For further information please contact: Paul Shlackman, BondPR T: +44 1628 560161 Related Links
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Underlines Sitecore’s growing presence in education sector